THE COMPANY
ABOUT VINCE HOLDING CORP.
Vince Holding Corp. is a global contemporary group led primarily by the Vince brand. Vince, established in 2002, is a leading global luxury apparel and accessories brand best known for creating elevated yet understated pieces for every day effortless style. Known for its range of luxury products, Vince offers women’s and men’s ready-to-wear, footwear and accessories through 50 full-price retail stores, 17 outlet stores, and its e-commerce site, vince.com and through its subscription service Vince Unfold, www.vinceunfold.com, as well as through premium wholesale channels globally. Please visit www.vince.com for more information.
THE POSITION
Title
Director, Digital Experience
Location
New York, NY or Los Angeles, CA
Organizational Structure
The Director, Digital Experience reports directly to the CMO/CDO.
Position Description
The Director, Digital Experience will lead innovation for the online division, implementing the vision for the current and next generation digital shopping experience. This role will work cross functionally to lead the evolution of Vince’s digital experience with the expectation of driving material lift across all KPIs, particularly conversion. Additionally, this role will be responsible for managing the day-to-day processes focused on content development and providing business oversight of all technical integration points within Vince’s ecommerce environment. The ideal candidate will be an experienced team leader, with a high level of interactive expertise, who likes to work in a dynamic and highly collaborative work environment. You must demonstrate commercial acumen and have had P & L experience in your recent past.
What You’ll Be Responsible For:
· Liaise with key partners across the business and “own” the P & L for the eCommerce division. Be conversant with eCommmerce commercial KPI’s and develop with colleagues compelling revenue strategies to maximise both top line revenue and overall profitability.
· Oversee Vince.com shopping experience including key UX site features/functionality, mobile, site merchandising and content management (editorial and promotional messaging), ensuring that all activities are brand-centric, make a measurable impact and are consistent with the overall business / brand strategies
· Lead and manage the site experience /web content team with focus on building a high performance team who thinks end-to-end and is committed to flawless execution
o Drive scalable web production processes and workflows that achieve operational efficiency, productivity and effectiveness
o Manage the day-to-day process and timelines, coordinating with web production and creative teams to ensure launch dates are met
- Build cross-functional relationships and interact daily with cross-functional partners from Creative, Finance, IT, Marketing, Merchandising, Stores and Supply Chain / Logistics to facilitate, prioritize and troubleshoot Ecommerce activities
o Attract, retain and develop talent by providing continuous mentoring, learning and development and commitment to common vision and shared values
· Responsible for building intuitive and engaging experiences that drive the Vince Customers through the conversion funnel by leveraging data to increase conversion
o Continuously evaluate the customer journey, identifying new UX enhancements, meaningful A/B tests, and integrating new technology / products to increase conversion and elevate KPIs
o Lead and support complex and diversified portfolio of projects including UI/UX, navigation, path to purchase, multi-channel capabilities, product recommendations and user-generated & social content opportunities to enhance the digital experience
o Enable the delivery of new editorial experiences that bring the Vince brand to life online, blending content with commerce to build brand equity, deliver fashion relevance and connect storytelling to lifestyle
o Drive site personalization and segmentation strategy to create relevant, value-added, personal and engaging customer experience that increase engagement, conversion and lifetime value
· Provide business oversight across technical projects, partners and integration points, driven by the need to exceed the ever-increasing expectations of the Vince Customers in terms of features, performance and service
o Discover, evaluate, recommend and manage relationships with Ecommerce technology companies to ensure delivery of functionality / services that delivers customer value and lifts KPIs
o Lead digital experience ideation, to identify new innovative shopping experiences & projects that will drive incremental revenue for Vince, both online and in-stores
o Lead the development and ongoing maintenance of the product roadmap and own the prioritization of product backlog items
o Work cross-functionally with internal & external partners to translate business needs into implementation of new features, including (but not limited to) the development of requirements, the testing of proposed solution against said requirements and the continual monitoring of performance once in production
o Manage the professional services budget for the website
· Perform other duties as needed/assigned
What You’ll Bring:
- Talent Development
- People Management/Leadership
- Gap Detection
- Strategic Leadership
- Leadership Presence
- Results Oriented
Qualifications/Experience We’re Looking For:
· Bachelor’s degree preferred
· 5-7 years Ecommerce experience in a highly dynamic environment; (Salesforce Commerce Cloud strongly desired)
· P & L responsibility highly desired
· Experience using a major analytics platform (Adobe)
· Experience providing business oversight in a complex, highly-integrated technical environment
· Strong leadership, influencing and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external
· Motivational and strong people manager who leads by example and excels at communication to ensure alignment with all partners, both internal and external
· Strong project management skills with proven track record of delivering high quality work under tight timelines and within planned budgets
· Ability to think end-to-end and position complex business solutions with consideration for impact on all relevant business operations as a whole
· Highly detail-oriented but has a demonstrated ability to multitask in a fast-paced environment
· Able to act as the Digital Brand Builder in a Multi-Channel Environment
· Comfortable to be seen as the subject matter expert and able to bring thought leadership to the cross-functional partners
· Team player with demonstrated ability to work effectively on cross-functional teams
· Performance driven and results oriented; takes initiative and demonstrates follow through; proven self-starter, comfortable directing their own work; Entrepreneurial Spirit with a drive for innovation
· Strong interest in understanding key industry trends and competitors’ digital experiences
Compensation Range: $140,000 – $160,000 . This is a bonus eligible position. This is a hybrid role.
Benefits at Vince:
· Competitive Paid Time Off including Vacation, Sick, Personal & Company Holidays, minimum vacation starts at 4 weeks annually at Director level
· Elective Medical, Dental, Vision Insurance effective the 1st of the month following your 30th day
· Clothing Allowance & Merchandise Discounts
· Up to $600 Annual Gym Reimbursement
· Employer-paid telephonic mental health counseling & other types of mental health support
· 401(k) auto-enrollment with employer match (Traditional and/or Roth)
· Flexible Spending Accounts (FSA) and/or Health Savings Account (HSA)
· A minimum of 12-weeks fully paid parental leave with those with over 1 year of tenure
· Supplemental coverage for infertility treatments for those on our medical plan
· Employer-paid Life Insurance, AD&D Insurance, and Short-Term Disability Insurance
· Elective Discounted Pet Insurance, Home & Auto Insurance, Legal Insurance
· And more..
Vince, LLC is an equal opportunity employer and does not discriminate against any applicant or employee because of race, color, religion, sex, sexual orientation, national origin, disability, genetic information, age, or military or veteran status or any other status protected by applicable federal, state or local law. Vince, LLC also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws.
Vince
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