The Director of Marketing at Pan American Center is responsible for the promotion of concerts, sporting events, conventions and shows within the facility, while developing creative marketing campaigns that promote public/community awareness. He/she is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department and assist the General Manager in booking and sales efforts to reach budget goals and generate revenue for the facility. The Director of Marketing will develop and implement marketing plans for the facility/events, manage event advertising budgets/promotions, engage in booking/sales calls with potential facility users and assist in developing new events for the facility.
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- Ensure the development, implementation, and reconciliation of comprehensive marketing programs.
- Plan, organize, lead, and control public relations efforts for the facility.
- Negotiate advertising and media-related sponsorship agreements.
- Develop, edit, and issue press releases.
- Communicate clearly and concisely in the English language, both orally and in writing.
- Establish and maintain positive, cooperative working relationships with contacts and co-workers.
- Explore non-traditional marketing opportunities for the facility and its events.
- Develop, monitor, and evaluate annual marketing budget; set and manage achievement of department and facility objectives.
- Negotiate and maintain promotional partnerships with corporate and media partners.
- Develop, direct, coordinate, and review the strategic plan to maintain cooperative, positive relationships.
- Track, analyze, and compare event sales information.
- Work directly with the other departments to implement campaigns.
- Manage event settlement packets, including collecting invoices, coding and creating a back-up packet.
- Develop collateral, including fliers, newsletters, websites, posters, postcards, and email blasts.
- Manage day-to-day promotions and event activities.
- Provide direction to Group Sales with regard to events.
- Coordinate team efforts with other departments to implement marketing ideas/tasks.
- Oversee grassroots program and collateral created.
- Create marketing plans for events being promoted at the facility in conjunction with a promoter, or on behalf of the facility.
- Mentor staff in the department to assist in their department.
- Promote positive attitude and company principles within department and facility.
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• Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration, or other related field.
• Minimum of five years of increasingly responsible experience in sales and/or marketing required, preferably with a sports facility, convention center, performing arts facility, or other multi-purpose public assembly facility.
• Minimum of 5 years of increasingly responsible experience with media buying and promotions.
• Knowledge of marketing and advertising/sponsorship program development.
• Knowledge of public relations.
• Knowledge of website maintenance.
• Knowledge of social media platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Familiarity with booking procedures, offers and lease agreements in a sports facility, convention center, performing arts facility, or other multi-purpose public assembly facility preferred.
• Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint, and Internet software.
• Familiarity with publishing software such as Microsoft Publisher, Illustrator, and Adobe Photoshop.
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