Marketing Coordinator

In 2022 Woodside Homes began its 45th year in designing and building homes for move-up and entry-level buyers. The company has sold more than 45,000 new homes since its inception throughout the United States, with our current footprint rooted in the Southwest. Woodside Homes is dedicated to delivering an exceptional experience to every customer and acting as a trustworthy, knowledgeable guide throughout the home buying, building, and ownership process.

In 2017, Woodside Homes was acquired by SEKISUI HOUSE, one of the world’s largest homebuilders. The two companies joined forces with their shared philosophies in creating sustainable communities that grow and adapt to the needs of today’s homebuyers.

Job Summary:

The Marketing Coordinator supports the Division Sales & Marketing Director in the planning, launch, and evaluation of marketing initiatives for local Woodside Homes communities. The Marketing Coordinator is charged with maintaining brand standards and ensuring that all communications offer thoughtful, service-oriented information, in accord with established marketing objectives, timelines, and budgets. The Marketing Coordinator also ensures that community “storefronts” — our sales offices and models— uphold Woodside’s customer experiences standard, brand standards as well as the functional needs of our sales professionals.

Responsibilities:

• Works in conjunction with corporate marketing to build strategies for creative development needs based on new community openings, driving lead generation for sales, and promoting existing communities in the division.
• Daily work will require ongoing coordination with corporate marketing to submit job requests for creative development, production, social media support, and
• Ongoing proofing and editing, production, delivery, and printing schedules for the following marketing materials, in accordance with the Woodside Homes Sales & Marketing Playbook:
• Update community website pages with current renderings, photography, visualization tools, and written content
• Requests to Corporate to support database marketing – Direct Mail and Email
• Onsite and Offsite Signage
• Printed Collateral – community logos, price sheets, features lists, site maps, move-in ready flyers, and floor plan sheets
• Electronic Brochures
• Office and Model Displays, both static and electronic
• Identity materials – stationery, business cards, name tags, etc.
• Manages projects with a contract supplier that creates digital interactive displays for sales offices and websites. Assembles all files used to produce renderings, floor plans, site maps and kiosk information. Reviews and approves all content.
• Works in conjunction with Corporate Marketing and Insights to build shot lists and selection of contract photographer to plan model home photography; provides retouching direction and uploads final images to website and master image archive.
• Coordinates with sales team weekly to maintain accurate community information on websites, MLS, social media pages and all other media.
• Coordinates with corporate marketing by providing content on social media channels.
• Works with Corporate Marketing to implement tracking and reporting measures that deliver Media Efficiency Ratios and ROI.
• Manages local print production.
• Works with local sign company on signage fabrication (on-site and offsite); evaluates and secures land leases for offsite.
• Manages weekend and human directional placements.
• Plans and hosts Grand Opening events, Realtor events, open house tours.
• Participates in weekly sales meetings as part of the sales team.
• Participates in marketing calls with corporate marketing as needed as part of the company-wide marketing team.
• Inspects model complexes monthly and works with onsite sales professionals to schedule repairs and maintenance.
• Performs Accounts Payable functions such as coding and approving invoices, tracking expenditures against budget.

Education:

High school diploma or equivalent is required. BA in Communications or BS in Marketing Management or equivalent is a plus.

Skills:

Strategic marketing focus – understanding of marketing systems and their correct application

Organizational expertise – workflow process and schedule management

Team orientation – ability to work with multiple teams on an array of projects simultaneously

Marketing Budgets and ROI analysis

Media planning and reporting

Knowledge of real estate or home building industry a plus

Software Knowledge:

• Thorough knowledge of Microsoft Office Suite – Word, Excel and Powerpoint
• Familiarity of social media administration – Facebook, Twitter, Instagram, Pinterest, YouTube, WordPress blogs
• Familiarity with web-based Project Management software (Sharepoint, Basecamp)
• Familiarity with web-based database marketing programs, including automated email marketing (Sales Simplicity)
• Familiarity with image management/sharing software (Photoshelter)
• Familiarity with Adobe Creative Suite or InDesign is a bonus

Job Type: Full-time

Experience:

• Relevant: 2 years (Preferred)

Education:

• High school or equivalent (Required)

Work authorization:

• United States (Required)

Woodside Homes