Reporting to the Senior Vice President, MBD, the Marketing Manager’s primary responsibilities are to develop strategic marketing plans, execute their successful implementation and grow the long-term revenue, profit and market share position for assigned products and services within the context of the overall AAAHC corporate strategic plan that strengthens AAAHC’s brand equity and reputation. This position is the AAAHC marketing enterprise lead for and subject matter expert in the health care market landscape impacting assigned market segments. This role directs outreach through interaction across multiple marketing channels including clients, partners and internal AAAHC departments and requires competency in marketing utilizing clinical, regulatory and Standards knowledge, and health economic and outcomes research to leverage the value proposition which may include the design and launch of innovative product/service and marketing solutions. Through use of an explicit or implicit business framework, the individuals in this role link the objectives of key stakeholders, the competitive strategies required for success, the people and activities needed to deliver intended results, and the business processes that support the Marketing Manager’s ability to deal with complex market and product/service scenarios.
- Direct market development including identifying high-opportunity markets, securing and understanding voice of the customer, and ensuring the successful execution of market development plans to achieve growth targets
- Create, implement and measure the success of marketing, communications, and public relations objectives, enhancing and extending brand identity, internal and external communications, content development and art direction, conference exhibits, social media, digital marketing, vendor and contractor management, as well as website content and usability
- Drive market growth by guiding development and execution of AAAHC’s market penetration and expansion strategy designed to drive brand awareness of AAAHC’s unique value proposition and profitably grow revenue
- Develop go-to-market strategy for designated segment responsibilities. Execute strategic and tactical initiatives including: promotions, conferences, sales collateral, and education
- Coordinate and implement market research efforts and analyze market trends, integrating findings into marketing and business development; analyze existing products, services and markets in terms of the ability to compete, gain market share and grow revenue
- Develop and manage expense and revenue budgets for key campaigns and assigned market segments; generate AAAHC’s revenue and volume forecasts.
Minimum Qualifications
- Bachelor’s Degree
- At least eight years progressive marketing experience in positions of increasing responsibility in the health care industry
- Demonstrated experience in strategic planning and collaboration with executive, sales, product development and key operational groups
- Strategic, critical but creative thinker, strong business sense and excellent financial and analytic skills; strategic mindset, with ability to make difficult decisions; strong problem-solving skills
- Mid-level marketing professional with a proven track record of success managing complex multi discipline market scenarios; demonstrable experience designing and implementing successful marketing campaigns which include market analysis, client insights and plan for execution
- Ability to understand highly, complex specialty products/services with a long sales cycle and develop strategic plans to find opportunities to maximize performance and growth; ability to develop and manage expense and revenue budgets
- Proven successful track record as an individual contributor and/or manager who has grown top line results; works independently with minimal supervision; effective team player
- Excellent Communicator (verbal, written, presentation) with the ability to influence and persuade stakeholders inside and outside of the organization; lead and manage change
- Microsoft Office Proficient (i.e., WORD, EXCEL, PowerPoint)
Preferred Qualifications
- BA or BS emphasis in Marketing preferred; Master’s degree in Business with a focus in marketing, strongly preferred
- Experience in a medical device or life sciences technology driven company preferred
- Knowledge of health care accreditation and the regulatory environment considered a plus
- Experience with marketing automation and customer relations management (CRM) strategies, tactics, and processes preferred
- Experience with CRM software and digital marketing tools and techniques preferred
Accreditation Association for Ambulatory Health Care (AAAHC)
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