POSITION SUMMARY: The Assistant Director plays a crucial role in implementing the college’s strategic communications program across a broad spectrum of activities, creating original content and managing and distributing content across multiple platforms to engage and grow target audiences, raising the visibility and enhancing the reputation of the school through effective storytelling and media relations.
ESSENTIAL FUNCTIONS:
- Digital Marketing (25%):
- Work with the office of admissions to create, edit, and place digital advertising, focusing on new student recruitment.
- Manage the social media channels for the college including Facebook, Instagram, LinkedIn, and Twitter, grow our visibility in those areas.
- Create a yearly calendar of posts to promote the College on digital channels.
- Website (20%):
- Update and maintain the College website, while working with multiple content owners across campus.
- Take a leading role in transitioning to a new content management system and ensuring the site provides the right information to the right audience in an efficient manner.
- Media Relations (15%):
- Responsible for sourcing stories and information from the Eureka College community to create, edit, and distribute to the news media.
- Serve as main point of contact for Eureka College community with possible newsworthy information.
- Liaise with external media organizations and industry partners as appropriate to elevate visibility of news items.
- Graphic Designs (15%):
- Responsible for the design and creation of various marketing materials.
- Focus on developing marketing content and collateral in a variety of mediums including print, video, electronic, and social media.
- Communications (15%):
- Apply knowledge of communication principles, strategic priorities, and branding policies, this person will compose, edit, and optimize distribution of information, stories, marketing collateral, and digital content that supports the College’s strategy and goals.
- Work with internal and external stakeholders to incorporate the College’s voice in all relevant, written materials.
- Staff Management (5%):
- Recruit, hire, train, and ultimately be responsible for the work of a team of 3-4 interns or student workers to support the College’s marketing and communications strategies.
ADDITIONAL DUTIES AND RESPONSIBILITIES:
- Serve on campus wide committees
- Other duties as assigned (5%)
SUPERVISORY REQUIREMENTS:
- Train and supervise student workers and interns
EDUCATION:
Essential: Bachelor’s Degree required in digital marketing, communications or similar field.
Desirable: Master’s Degree
EXPERIENCE:
Essential: 3-5 years of digital marketing, communications or similar field
Desirable: 5-7 years of digital marketing, communications or similar field
LICENSES/CERTIFICATIONS:
Valid driver’s license
KNOWLEDGE, SKILLS, ABILITIES:
· Strong project management skills, with demonstrated success in managing multiple projects concurrently with little oversight.
· Excellent oral and written communication skills.
· Working knowledge of AP style.
· Ability to work independently and take initiative
· Experience with marketing and brand campaigns.
· Demonstrated success creating and implementing marketing communications plans that address multiple audiences, key messages and media.
· Knowledge of digital media and communications best practices and their employment to optimize marketing and communications processes, plans and tactics.
· Experience working with and managing agencies, vendors and freelancers.
· Commitment to equity, diversity, inclusion, and accessibility.
· Demonstrated success in working effectively with staff at all levels of an organization.
· Ability to think and act strategically.
· Ability to maintain confidentiality with sensitive and confidential information
· Be creative and able to communicate ideas visually, verbally, and in writing.
· Knowledge about design elements and artistic sensibility.
· Experience with Adobe Creative Suite and Web Content Management Systems.
· Ability to work a flexible schedule to accommodate work requirements.
PREFERRED KNOWLEDGE, SKILLS AND ABILITIES
· WordPress experience and other web content management systems
· Traditional and digital media planning, buying and management
· Knowledge of emerging marketing channels, practices and technologies
· Experience with Constant Contact
· Marketing budget planning and management experience.
EQUAL EMPLOYMENT OPPORTUNITY
Eureka College is an equal opportunity employer committed to achieving diversity and cultural awareness within its administration, faculty, staff, and students. The College is intentional in its inclusivity of all persons regardless of race, color, religion, national origin, gender (including gender identity or expression), sexual orientation, marital status, veteran status, disability or ancestry.
WORKING CONDITIONS:
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. The employee may occasionally lift and/or move up to 50 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK SCHEDULE: This role is an on-campus, in-person position. Normal work day is Monday through Friday 8:00AM to 5:00PM, including one hour allocated for lunch. Schedule flexibility is necessary. Some evening and weekend hours will be required.
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