OVERVIEW
The Creative Director – COPY is responsible for developing work that has meaningful and measurable impact, achieves marketing/strategic goals, and satisfies client brand requirements. They help lead the copy, design, tone and direction of work from concept to execution. The Associate Creative Director must seek out new innovations and technologies to cultivate new concepts and promote exciting new ideas. They ensure the timely execution of plans, campaigns and projects to assure earnings, growth and profit goals are achieved.
This role is responsible for understanding the latent challenges and needs behind client work with the ability to suggest ideas that are innovative and expand beyond what is outlined in briefs or requests.
ROLE
• Generate consistently superior visual and messaging content to support account with cooperation from Design, Strategy, Development, Film, Motion and Copy
• Show leadership in executing fresh, innovative concepts that enhance strategies and achieve client objectives
• Work with Creative Directors, client team members and client teams to create appropriate, workable ways to express and enhance the client’s communication needs and achieve key strategic initiatives
• Guide teams through creative concepting, execution and delivery in accordance with departmental processes
• Meet all timelines and deliver executions for Creative Directors, account staff and client review per project schedules
• Know all pertinent industry, channel, client, and product information, such as audience insights, product benefits, offers, KPIs, brand standards and production specifications
• Develop, present and help sell creative concepts to clients
• Communicate creative rationale to clients, defend the work and articulate reasons behind each choice
• Collaborate with Account team members to identify questions and pertinent project information needed to execute assignments
• Work with Creative Directors and Project Managers to assign work
• Manage creative staff and freelance to ensure their work meets the agency standards, including the ability to clearly articulate feedback and provide constructive oversite that elevates the creative product
• Mentor and inspire teams to perform at the maximum of their abilities and foster reputation as problem solvers
• Assure that creative work meets client objectives, follows strategies aligned to the brief and meets deadlines on budget
MOD
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