The Senior Digital Marketing Leader will create, lead, and execute the digital transformation of Cambria marketing capabilities and user experience of our B2B and B2C customers, focused on evolving all digital experiences to be more intuitive, personalized, intelligent and effective in driving business results.
This position will proactively partner with Digital Product Management on the strategy and roadmap for evolving the marketing technology stack through a new marketing cloud ecosystem.
Essential Duties and Responsibilities:
- Responsible for development and execution of digital marketing strategy that aligns to customer needs and accelerates the growth of Cambria.
- Drive customers and end consumers through a digital decision journey for B2B and B2C experiences, while effectively capturing, nurturing and qualifying leads.
- Collaborate with Sales/Marketing/Finance Leadership, Product Management, and Engineering to align on strategic needs and plans to ensure effective return on investments, while ensuring buy-in and strategic alignment.
- Foster a culture of collaboration and interdependence with key partners in marketing, sales, sales operations, product
- development and customer service.
- Leverage our digital platforms and ecosystems to create digital experiences that are intuitive, personalized, intelligent and effective in driving business results, increasing customer acquisition and driving customer loyalty.
- Manage, mentor and grow a team of digital marketers responsible for web experience, digital operations, demand gen, paid media, search optimization, marketing automation and email.
- Manage agency relationship to ensure effective media spend and demand generation programs, continually optimizing and testing new methods and platforms; manage media performance and optimization to deliver effective results
- Manage multi-million-dollar advertising budget and optimize spend across key acquisition channels, including paid search, organic search, paid social, etc.
- Acts as a focal point for progress reporting on key initiatives and communicates to executives and other key stakeholders the strategy for driving marketing programs, the KPIs for measuring progress, and the inspiring and achieving buy in for what’s next.
Qualifications & Skills:
- Proven experience in building and advancing a high performing digital marketing team – with demonstrated expertise in digital
- platforms, strategies, vendors, and roles.
- Proven expertise in UI/UX, mobile experience optimization, SEO (on-page and technical), conversion rate optimization,
- customer journey mapping, digital advertising, and digital marketing strategy development.
- Experience with 3rd party tools for site merchandising, reporting, A/B testing, and email/marketing automation and customer
- data. Adobe Experience Cloud preferred.
- Experience working with Agile IT teams to manage features roadmap.
- Demonstrated ability to drive results through cross-functional teams.
- Excellent communication, influencing and relationship-building skills across all levels in an organization.
- Comfortable working in a high volume, fast-paced, rapidly changing, results-oriented work environment
- Excellent written, oral and group presentation communication skills including the ability to articulate solutions in many formats
- so that they are consumable by executive leaders, development teams, business stakeholders, and audiences external to Cambria.
Minimum Requirements:
Education: Bachelor’s Degree Required, Masters Preferred
Experience: 8+ years and 5 years management experience
Systems: Fluency/mastery of of WebOps, Digital Advertising, UX/UI, Management and Optimization of DXPs, Customer Data Platforms (CDPs), Conversion Rate Optimization (CRO), Demand/Lead Gen, Branding, Vendor Negotiation, Agency Relationships, leveraging API/SaaS, Mobile App Strategy/ Creation/ Management. Expertise in Adobe Experience Manager, Marketo and Adobe Target.
Additional Requirements:
Managerial Responsibilities: Yes
Travel Requirements: Limited travel required, likely will be 10% or less annually
Physical Requirements: Office position requiring telephone and computer use. Must be able to lift up to 30 pounds for displays, samples and other marketing materials
Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
For additional company information, please visit www.CambriaUSA.com
We are an equal opportunity employer.
M/W/VET/DISABLED
Cambria
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