The Manager of Integrated Marketing is a dynamic, creative, and solution-oriented individual responsible for the ideation, development, and fulfillment of custom marketing solutions for AMC Networks advertising partners across all platforms.
Working alongside the AMC Networks Content Room – AMC Networks’ in-house branded entertainment agency – the Manager of Integrated Marketing is also responsible for seeking, developing, and maintaining all in-show brand and product integration opportunities across AMC Networks’ portfolio
JOB RESPONSIBILITIES
· Work closely with the Director of Integrated Marketing to strategically develop Sales sponsorship pitches, packages, and solutions (both proactive and in response to RFP’s) to drive Sales revenue across all platforms including on-air, social, digital, and on-ground events
· Work with your dedicated Account Executives daily to ideate and execute client-centric marketing solutions and fulfill client needs
· Accompany the Sales team on pitch meetings to represent AMC Networks and creatively speak to custom proposals as needed
· Collaborate cross-functionally daily across Sales, Programming, Creative, Production, Digital, Social and Research departments to identify and build out proactive sponsorship opportunities for Sales
· Work closely with the Coordinator for the Integrated Marketing team to ensure they are properly managing sponsorship inventory for AMC programming, notifying the Ad Sales team of upcoming unsold offerings
· Working closely with the scripted and unscripted development/programming teams for AMC Networks’ brands and targeted SVOD services to identify in-show product integration potential for the purposes of revenue generation
· Creating decks, one-sheets, and other necessary materials with in-show product integration opportunities for use by the AMC Networks revenue organization, including ad sales and integrated marketing
· Alongside the AMC Networks Content Room and the Santa Monica ad sales team, the Manager of Integrated Marketing will build a rapport and work closely with the California-based agencies that specialize branded entertainment and in-show integration in effort to identify new business prospects; the Manager will identify and pitch opportunities for these agencies
· Tracking the status of all available and closed in-show product integrations
· Working closely with the legal and business affairs and post-production teams as it relates to in-show integrations
· Attending and presenting at weekly internal ad sales and integrated marketing meetings
· Keep open communication with the consumer marketing and public relations teams for AMCN in effort to continue to develop
· Create campaign case study decks & reels that can be presented as opportunities for future clients
QUALIFICATIONS (Required & Preferred)
·3+ years’ integrated marketing experience at a media company, agency, or brand with an emphasis on custom marketing solutions for Ad Sales
·Exceptional writing, storytelling, and communication skills with a keen understanding of how to craft and evolve narratives for client pitches
· Strong command of digital and social platforms with a proven track record in driving cross platform monetization
· Outstanding project management skills including organization, planning, multi-tasking, and time management
· Strong communicator, comfortable with presenting in front of groups and/or clients
· Creative thinker – must enjoy the brainstorm and ideation process
· Ability to work independently and with a team in a fast-paced work environment
· Entrepreneurial, self-starter with hands-on approach
· Minimum Bachelor’s degree in related fields, such as Marketing, Business, or a related field
· Upbeat, can-do, proactive attitude, ability to remain calm under pressure
· Ability to adapt, be flexible and solution-oriented in an environment of constant change
The base compensation range for this position is $75,000.00 to $85,000.00 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. To offer our employees flexibility, AMC Networks is a hybrid work environment with opportunities to work both remotely and in office.
AMC Networks
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