Log InSign Up
HomeSenior Director of Marketing

Senior Director of Marketing

$$$

Organization Overview 

REFORM Alliance is a national organization seeking to safely reduce the number of people on probation and parole and create real pathways to work and wellness for people who have been supervised instead of supported. We are using all the resources we have to help fix the flawed criminal justice system in the United States by changing laws and policies and building a movement of REFORMers to help change hearts and minds. 

REFORM was founded in the wake of the #FreeMeek movement. The Board includes award-winning recording artist Meek Mill; Fanatics executive chairman Michael Rubin; Arnold Ventures co-founder Laura Arnold; entrepreneur and business mogul Shawn “JAY-Z” Carter; Kraft Group CEO and New England Patriots owner Robert Kraft; Galaxy Digital CEO and founder Michael E. Novogratz; Vista Equity Partners founder, chairman, CEO Robert F. Smith; Brooklyn Nets co-owner, businesswoman, investor, and philanthropist Clara Wu Tsai; and co-founder and co-CEO of the Chan Zuckerberg Initiative, Priscilla Chan. Veteran criminal justice advocate Robert Rooks leads the organization as CEO. 

 

Position Overview

REFORM is seeking a Senior Marketing Director who thinks strategically, adapts quickly to changing priorities and serves as a key leader on the marketing team. Reporting to the CMO, this is an opportunity to join a new department on the ground-floor. This role will help lead strategy, ideation and oversee execution, while continuously evolving and elevating programs that attract, engage and convert.  

Responsibilities

  • Contribute to the development of REFORM’s annual marketing strategy; anticipate future opportunities via industry and brand analysis and research, consumer / audience behavioral, qualitative data, trends and analysis
  • Develop marketing programs and lead cross-platform execution that fuels awareness, impacts perception and drives engagement. 
  • Nurture a future-oriented talent strategy that drives internal engagement and ensures continual evolution of necessary skill set
  • Develop 360-marketing plans, engaging storytelling and increase awareness of Reform’s mission while driving executional excellence and data-driven dissemination strategies aligned with brand equity, platform relevancy and consumer targeting
  • In partnership with the CMO, develop the brand’s overarching content strategy, gain alignment, and overseeing marketing process and development across legislative priorities, cross-functional needs, editorial calendars, membership opportunities, digital needs and partnerships
  • Develop and execute 360 marketing with cross-functional teams that identify and acquire new members/advocates/donors across multiple platforms 
  • Support and champion development of the marketing planning process and briefs that identifying target audiences, channels, timing, KPIs and messaging and advance program effectiveness 
  • Identify, scope and define marketing workflow processes with clear ownership, deliverables and accountability across stakeholders and cross-functional teams.
  • In partnership with CMO, build and present the marketing transformation story to further the internal transformation agenda
  • Oversee marketing calendar; liaise with cross-functional teams to identify key occasions, events, promotional initiatives, board member opportunities, industry, and partner prospects
  • Leverage key insights gleaned from a refined analytics practice to inform decisions. Champion analytics usage throughout the function to accomplish strategic goals
  • Oversee and be accountable for marketing teams day-to-day project management, provide leadership and problem-resolution where needed
  • Lead through influence, often without direct authority, persuading through use of data and facts; demonstrate sufficient gravitas; inspire and motivate others
  • Marketing lead on partner marketing activations; ideate concepts, support pitches, and drive co-marketing and nurture relationships. Concept and outreach to influencers and prospects
  • Develop best practices and processes for CRM and storytelling to scale operations, drive ideation and content through collaboration and co-creation, support execution
  • Oversee data analysis and support team where needed and synthesize findings (e.g. online traffic, viral impact, search, memberships, tonal sentiment, impressions) to determine impact
  • Identify innovation and white space opportunities based on data, insights, and transposition from other industries; launch pilots, tools, and align teams to scale successes
  • Oversee post-mortems, share best practices to maximize ROI and improve processes 
  • Track and govern the deployment of key strategic initiatives by designing metrics/KPIs and driving actionable analytics against Marketing scorecard and REFORM goals
  • Ad Hoc Marketing department responsibilities as needed

 

Skills and Qualifications

  • Bachelor’s Degree in Marketing, Communications or related field. Masters preferred.
  • 12+ years of experience; 8+ years in a similar role
  • Excellent leadership skills and able to lead by example to create an environment that is encouraging, respectful, and builds team cooperation 
  • Demonstrated experience with 360 campaigns inclusive of strategy, concept development, and execution of activation plans, without media budgets 
  • A creative, change champion that is data and insights-driven with a disruptive mindset
  • Strategic agility, financial fluency, social media content and platform expert
  • Ability extract insights that fuel agile real-time and longer-term decisions and actions
  • Proven track record of developing acquisition, engagement, and content marketing strategies
  • Demonstrated ability to connect data and cultural insights to drive creativity and big ideas 
  • Ability to crystallize complex concepts into clear, salient points and to leverage creativity and storytelling in presenting idea 
  • Enthusiastic, detail-oriented with strong work ethic and superb organizational skills
  • Professional, proactive, and resourceful style, with the ability to work independently and as a team player and to take initiative and to manage multiple tasks and projects simultaneously in a fast-paced environment
  • Proven track record for developing and nurturing marketing partnerships 
  • Excellent written, verbal, presentation skills and ability to lead through influence 
  • Capable of anticipating needs, solving problems and proactively escalating support 
  • Astute business judgment and ability to frame marketing concepts with a business case 
  • Advanced skills in MS Office/Google Suite, Database/CRM tools and analytics tools such as Power BI, Tableau, Google Data Studio 
  • Project management tools (e.g. Asana) and Adobe Creative Suite a plus
  • Background in non-profits, policy and/or criminal justice work a plus 
  • Commitment to the Reform mission 

Location: New York, NY

Reports to: Chief Marketing Officer

Salary Range: $170,000-$180,000

 

 

 

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires us to maintain a company culture that values employee individuality and community Growth. We are committed to fostering an environment that is inclusive, empowering and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability, and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our company a better place to work. Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead.

 

REFORM Alliance

Related jobs:

Job Description
A new independently financed series is seeking non-union writers from Chicago, or writers with a deep understanding of Chicago’s culture, to join an upcoming narrative TV series set to film in Summer 2026. The show will highlight everyday life in Black Chicago through authentic, character-driven storytelling.

Job Responsibilities

  • Collaborate with producers and creative teams to shape compelling scripts

  • Develop vibrant, original narratives rooted in Chicago’s culture and community life

  • Write 30-minute episodic content that blends drama, comedy, and family themes

  • Deliver scripts that resonate with youth while honoring traditions and values

Requirements

  • Strong writing bio that demonstrates experience and unique voice

  • Familiarity with Chicago’s cultural landscape and community life

  • Ability to create stories that challenge stereotypes and celebrate creativity, family, and entrepreneurship

Compensation

  • Paid opportunity, rate based on experience and project budget

$$

Film Crew for Feature Production

Job Description
A feature film is finishing production and seeking skilled crew members to join the team. Positions are open for technical and production support roles to help bring this project to completion.

Job Responsibilities

  • Operate sound equipment and ensure high-quality audio recording

  • Manage lighting setups and technical rigging on set

  • Provide grip support for camera and equipment handling

  • Assist with daily set operations as a production assistant

  • Pilot drone equipment to capture aerial footage

Requirements

  • Previous experience in film crew roles preferred

  • Ability to collaborate in a fast-paced production environment

  • Strong technical knowledge in assigned department

  • Reliable, punctual, and detail-oriented

Compensation

  • Paid opportunity, rates dependent on role and experience

Job Description

A romantic musical comedy feature film titled In Another Life is currently in mid-production in Boston and seeking passionate collaborators to join the team. The project requires skilled crew members to support the final stretch of production.

Job Responsibilities

  • Work closely with the director and production team to bring the film to completion.

  • Fulfill assigned crew roles with professionalism and creativity.

  • Ensure smooth day-to-day operations on set.

  • Collaborate effectively with cast and crew in a fast-paced production environment.

Roles Needed

  • 1st Assistant Director

  • Line Producer

  • Sound Mixer (with equipment)

Requirements

  • Prior experience in the respective role.

  • Ability to work in a collaborative, creative team environment.

  • Availability for the scheduled production period.

Compensation Details

  • Compensation details will be discussed with selected candidates.

$$

Job Description
The indie short film Through Your Eyes is seeking talented post-production professionals to join the team. This emotionally driven sci-fi drama runs approximately 12 minutes and follows a desperate granddaughter who tries an experimental treatment to save her grandmother from Alzheimer’s.

Job Responsibilities

  • Sound Designer: Create immersive soundscapes that elevate the storytelling and capture the emotional tone of the film.

  • Colorist: Deliver polished color grading to enhance the sci-fi aesthetic and overall mood of the short film.

  • Composer: Score an original soundtrack that underscores the emotional depth of the narrative.

Requirements

  • Experience in post-production with strong portfolio samples

  • Ability to collaborate with directors and production team to maintain creative vision

  • Passion for storytelling and sci-fi drama content

  • Availability to begin work immediately

Compensation

  • Paid opportunity, rates to be discussed based on experience and portfolio

Crew for Short Film Production

Job Description
A short film production in Broward County is assembling a passionate and reliable crew for an upcoming shoot. This is an excellent opportunity for filmmakers and production professionals looking to gain valuable on-set experience and contribute to a creative project.

Job Responsibilities

  • Assistant Directors (ADs): Keep the set running smoothly with strong communication and organizational skills.

  • Second Camera Operator (FX3): Capture cinematic coverage using Sony FX3 with a creative eye.

  • Production Assistants (PAs): Support across departments with energy, flexibility, and reliability.

Requirements

  • Must have relevant experience for the role applying to.

  • Strong teamwork and communication skills.

  • Availability for the full shoot schedule.

Compensation

  • Paid opportunity; details provided upon selection.

Job Description
A high-octane action film with strong production value is seeking an experienced camera operator to join the crew. This project is a fast-paced, dynamic shoot requiring handheld expertise and familiarity with advanced cinema equipment.

Job Responsibilities

  • Operate the camera for action-packed sequences and dynamic scenes
  • Collaborate closely with the director and cinematography team to execute the creative vision
  • Capture handheld shots with precision and control
  • Ensure professional quality footage using the Red Raptor X camera

Requirements

  • Proven experience as a camera operator, particularly with handheld shooting
  • Strong technical knowledge of the Red Raptor X or similar cinema cameras
  • Ability to work collaboratively with a fast-paced production team
  • Availability for two weekends in late September

Compensation

  • Paid opportunity (rate discussed upon hire)
  • Work on a professional film production with industry-standard equipment
  • Gain experience on a high-energy, action-focused project

Women’s Board Assistant

Job Description
An exciting opportunity is available for a Women’s Board Assistant to support daily operations and talent management. The ideal candidate will be organized, detail-oriented, and capable of thriving in a fast-paced environment. Previous agency experience is preferred but not required.

Job Responsibilities

  • Provide administrative support to the Women’s Board team

  • Coordinate scheduling and communication with talent and clients

  • Maintain and update talent portfolios and records

  • Assist with bookings, contracts, and follow-ups

  • Handle general office duties as needed

Requirements

  • Strong organizational and multitasking skills

  • Excellent written and verbal communication abilities

  • Proficiency in office software and scheduling tools

  • Previous agency or entertainment industry experience preferred

Compensation

  • Competitive pay (details provided upon application)

Film Crew and Equipment Needed for Upcoming Production

Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.

Job Responsibilities

  • Provide and operate a fully equipped package truck for production needs

  • Work collaboratively with the production team to execute lighting, grip, and set requirements

  • Assist with setup, operation, and breakdown of production equipment

  • Ensure all gear is properly maintained and functioning throughout the shoot

  • Support all departments in meeting production deadlines and creative goals

Requirements

  • Experience as a gaffer, key grip, swing, or HMU on professional film sets

  • Access to necessary tools and gear for assigned role

  • Strong teamwork and communication skills

  • Ability to work in a fast-paced production environment

  • Reliable and punctual with a commitment to the project schedule

Compensation

  • Pay based on role and experience

  • Meals and on-set amenities provided

  • Networking opportunity with other industry professionals

Wardrobe Assistants – Freelance Opportunities

Job Description
Casting directors are seeking skilled wardrobe assistants for freelance opportunities aboard Color Magic. This role focuses on costume care, including laundry, repairs, and minor alterations, ensuring all garments are performance-ready.

Job Responsibilities

  • Handle costume laundry, ensuring all pieces are clean and performance-ready

  • Perform repairs and minor alterations as needed

  • Maintain costume quality and organization throughout the contract

  • Collaborate with the production team to meet wardrobe needs efficiently

Requirements

  • Experience in costume or wardrobe management preferred

  • Ability to perform sewing, repairs, and alterations

  • Flexibility to work within an onboard schedule

  • Professional and detail-oriented approach to costume care

Compensation

  • Flexible onboard schedule

  • Contractor status (not crew)

  • Private cabin accommodation

  • No cruise duties, crew drills, or IPM requirements

Job Description

Seeking a skilled Sound Recordist and a Driving Production Assistant for an upcoming documentary/PSA project. The production will take place in Philadelphia, PA and Pittsburgh, PA, requiring a small but dedicated crew to capture high-quality audio and ensure smooth production logistics on set.


Job Responsibilities

Sound Recordist:

  • Record and monitor high-quality production sound during filming.

  • Operate boom microphones, lavaliers, and other audio equipment.

  • Maintain organized sound files and deliver daily backups.

  • Troubleshoot audio issues quickly and effectively.

Driving Production Assistant:

  • Safely transport crew, cast, and equipment between locations.

  • Assist with on-set tasks, including equipment setup and breakdown.

  • Support production team with errands, pickups, and deliveries.

  • Ensure production vehicles are clean, fueled, and ready for use.


Requirements

Sound Recordist:

  • Previous experience in documentary or commercial production.

  • Proficiency with professional audio gear and field mixers.

  • Strong attention to detail and ability to adapt to on-location challenges.

Driving Production Assistant:

  • Valid driver’s license with a clean driving record.

  • Previous on-set production experience preferred.

  • Ability to lift and move production equipment.

  • Strong work ethic, reliability, and problem-solving skills.


Compensation

  • Paid positions; rates to be discussed based on experience and role.

Marketing Coordinator – Team Socials

Job Description
A dynamic and creative Marketing Coordinator is needed to lead innovative social media campaigns and elevate the voice of a sports entertainment brand. This role is perfect for someone who thrives on breaking the rules of traditional marketing, creating unique fan experiences, and bringing a bold vision to life. You’ll collaborate with a passionate creative team to develop engaging social content, grow the brand’s presence, and inspire audiences year-round.

Job Responsibilities

  • Plan, create, and schedule high-impact social media content across multiple platforms.

  • Drive brand storytelling with fun, engaging, and unconventional ideas.

  • Collaborate with the creative team to bring unique fan experiences to life online.

  • Monitor trends on TikTok, Reels, Threads, and other platforms to keep content fresh and relevant.

  • Engage with the fan community to foster interaction and loyalty.

  • Maintain brand standards while experimenting with creative concepts.

Requirements

  • Proven passion for social media marketing and creative storytelling.

  • Strong understanding of trending social platforms and digital engagement strategies.

  • Ability to work under tight deadlines while maintaining high-quality output.

  • Collaborative spirit with excellent communication skills.

  • Self-driven, adaptable, and committed to pushing creative boundaries.

Compensation

  • Competitive pay, commensurate with experience.

  • Opportunity to work in a high-energy, innovative sports entertainment environment.

Job Description
A live broadcast production is seeking skilled professionals to bring high-quality video coverage to weekly services. This role involves overseeing or operating broadcast equipment, ensuring seamless technical execution, and delivering a polished viewing experience for the audience. Candidates should be experienced in live production, able to work under pressure, and committed to delivering professional results.

Job Responsibilities

  • Direct live broadcast services, including calling the show, operating switchers, and managing camera operations

  • Coordinate graphics, audio, and technical elements for a professional on-air presentation

  • Operate PTZ and remote cameras in both ENG and studio formats during live services

  • Frame and compose shots, perform smooth camera movements, and multitask during live direction

  • Prepare, position, and assess technical readiness of gear such as cameras, tripods, and transmitters

Requirements

  • Minimum 3 years of experience in live video production or camera operation

  • Proficiency with broadcast equipment such as Blackmagic ATEM switchers, cameras, and presentation systems

  • Strong leadership, communication, and multitasking skills under time-sensitive conditions

  • Physical stamina for extended standing and equipment operation, with excellent vision and hearing

  • Ability to troubleshoot and maintain high technical and creative standards

Compensation

  • Competitive pay based on experience

  • Up to $350 per service for Production Directors

  • Up to $300 per service for Camera Operators

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
04-28-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!

Stay Safe in the Industry

Simple steps to protect your career and avoid scams.