Log InSign Up
HomeSenior Director of Marketing

Senior Director of Marketing

$$$

Organization Overview 

REFORM Alliance is a national organization seeking to safely reduce the number of people on probation and parole and create real pathways to work and wellness for people who have been supervised instead of supported. We are using all the resources we have to help fix the flawed criminal justice system in the United States by changing laws and policies and building a movement of REFORMers to help change hearts and minds. 

REFORM was founded in the wake of the #FreeMeek movement. The Board includes award-winning recording artist Meek Mill; Fanatics executive chairman Michael Rubin; Arnold Ventures co-founder Laura Arnold; entrepreneur and business mogul Shawn “JAY-Z” Carter; Kraft Group CEO and New England Patriots owner Robert Kraft; Galaxy Digital CEO and founder Michael E. Novogratz; Vista Equity Partners founder, chairman, CEO Robert F. Smith; Brooklyn Nets co-owner, businesswoman, investor, and philanthropist Clara Wu Tsai; and co-founder and co-CEO of the Chan Zuckerberg Initiative, Priscilla Chan. Veteran criminal justice advocate Robert Rooks leads the organization as CEO. 

 

Position Overview

REFORM is seeking a Senior Marketing Director who thinks strategically, adapts quickly to changing priorities and serves as a key leader on the marketing team. Reporting to the CMO, this is an opportunity to join a new department on the ground-floor. This role will help lead strategy, ideation and oversee execution, while continuously evolving and elevating programs that attract, engage and convert.  

Responsibilities

  • Contribute to the development of REFORM’s annual marketing strategy; anticipate future opportunities via industry and brand analysis and research, consumer / audience behavioral, qualitative data, trends and analysis
  • Develop marketing programs and lead cross-platform execution that fuels awareness, impacts perception and drives engagement. 
  • Nurture a future-oriented talent strategy that drives internal engagement and ensures continual evolution of necessary skill set
  • Develop 360-marketing plans, engaging storytelling and increase awareness of Reform’s mission while driving executional excellence and data-driven dissemination strategies aligned with brand equity, platform relevancy and consumer targeting
  • In partnership with the CMO, develop the brand’s overarching content strategy, gain alignment, and overseeing marketing process and development across legislative priorities, cross-functional needs, editorial calendars, membership opportunities, digital needs and partnerships
  • Develop and execute 360 marketing with cross-functional teams that identify and acquire new members/advocates/donors across multiple platforms 
  • Support and champion development of the marketing planning process and briefs that identifying target audiences, channels, timing, KPIs and messaging and advance program effectiveness 
  • Identify, scope and define marketing workflow processes with clear ownership, deliverables and accountability across stakeholders and cross-functional teams.
  • In partnership with CMO, build and present the marketing transformation story to further the internal transformation agenda
  • Oversee marketing calendar; liaise with cross-functional teams to identify key occasions, events, promotional initiatives, board member opportunities, industry, and partner prospects
  • Leverage key insights gleaned from a refined analytics practice to inform decisions. Champion analytics usage throughout the function to accomplish strategic goals
  • Oversee and be accountable for marketing teams day-to-day project management, provide leadership and problem-resolution where needed
  • Lead through influence, often without direct authority, persuading through use of data and facts; demonstrate sufficient gravitas; inspire and motivate others
  • Marketing lead on partner marketing activations; ideate concepts, support pitches, and drive co-marketing and nurture relationships. Concept and outreach to influencers and prospects
  • Develop best practices and processes for CRM and storytelling to scale operations, drive ideation and content through collaboration and co-creation, support execution
  • Oversee data analysis and support team where needed and synthesize findings (e.g. online traffic, viral impact, search, memberships, tonal sentiment, impressions) to determine impact
  • Identify innovation and white space opportunities based on data, insights, and transposition from other industries; launch pilots, tools, and align teams to scale successes
  • Oversee post-mortems, share best practices to maximize ROI and improve processes 
  • Track and govern the deployment of key strategic initiatives by designing metrics/KPIs and driving actionable analytics against Marketing scorecard and REFORM goals
  • Ad Hoc Marketing department responsibilities as needed

 

Skills and Qualifications

  • Bachelor’s Degree in Marketing, Communications or related field. Masters preferred.
  • 12+ years of experience; 8+ years in a similar role
  • Excellent leadership skills and able to lead by example to create an environment that is encouraging, respectful, and builds team cooperation 
  • Demonstrated experience with 360 campaigns inclusive of strategy, concept development, and execution of activation plans, without media budgets 
  • A creative, change champion that is data and insights-driven with a disruptive mindset
  • Strategic agility, financial fluency, social media content and platform expert
  • Ability extract insights that fuel agile real-time and longer-term decisions and actions
  • Proven track record of developing acquisition, engagement, and content marketing strategies
  • Demonstrated ability to connect data and cultural insights to drive creativity and big ideas 
  • Ability to crystallize complex concepts into clear, salient points and to leverage creativity and storytelling in presenting idea 
  • Enthusiastic, detail-oriented with strong work ethic and superb organizational skills
  • Professional, proactive, and resourceful style, with the ability to work independently and as a team player and to take initiative and to manage multiple tasks and projects simultaneously in a fast-paced environment
  • Proven track record for developing and nurturing marketing partnerships 
  • Excellent written, verbal, presentation skills and ability to lead through influence 
  • Capable of anticipating needs, solving problems and proactively escalating support 
  • Astute business judgment and ability to frame marketing concepts with a business case 
  • Advanced skills in MS Office/Google Suite, Database/CRM tools and analytics tools such as Power BI, Tableau, Google Data Studio 
  • Project management tools (e.g. Asana) and Adobe Creative Suite a plus
  • Background in non-profits, policy and/or criminal justice work a plus 
  • Commitment to the Reform mission 

Location: New York, NY

Reports to: Chief Marketing Officer

Salary Range: $170,000-$180,000

 

 

 

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires us to maintain a company culture that values employee individuality and community Growth. We are committed to fostering an environment that is inclusive, empowering and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability, and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our company a better place to work. Our leadership team is committed to embedding diversity and inclusion into everything we do and how we lead.

 

REFORM Alliance

Related jobs:

Job Description
A documentary series is seeking a local sound engineer for a full-day shoot during an indie production tied to Essence Fest. The series highlights the journey of four men navigating the high-stakes world of music promotion, showcasing the raw highs, lows, and behind-the-scenes moments with some of the industry’s top artists. The content will be both emotionally resonant and technically engaging, requiring strong sound capture for intimate and dynamic scenes.

Job Responsibilities

  • Provide professional on-location audio recording for full-day shoot

  • Capture clean, balanced sound across multiple speakers in varied environments

  • Set up and manage multiple microphones (lav and boom) for interviews and b-roll

  • Collaborate with directors and producers to ensure optimal audio quality

  • Troubleshoot audio issues in real-time during the shoot

Requirements

  • Must be based in or able to work locally in New Orleans

  • Own equipment required: boom mic, minimum 4 lavalier mics, mixer, recorder

  • Prior experience with documentary or reality-style production preferred

  • Strong communication and teamwork skills

  • Punctual and prepared for a full 9am call time

Compensation

  • $600 for a full-day shoot

  • Independent contract opportunity with potential for future collaborations

Boom Operator for Cosmic Horror Student Film

Job Description
A student film production is seeking a Boom Operator for a three-day shoot on a cosmic horror short film. The project aims to create an unsettling, atmospheric experience and will require a sound technician comfortable working in an eerie, story-driven setting. All professional sound equipment will be provided on set.

Job Responsibilities

  • Operate boom microphone and manage sound equipment during filming

  • Collaborate with the director and sound team to ensure audio clarity

  • Monitor environmental sound and adjust mic placement accordingly

  • Ensure clean dialogue capture in both indoor and outdoor settings

Requirements

  • Experience with boom operation on film sets (student or professional)

  • Ability to work efficiently in a fast-paced, collaborative environment

  • Strong understanding of on-set audio workflow

  • Open to working on a student project with limited resources

Compensation

  • Rate negotiable based on experience

  • This is a low-budget student film; flexibility appreciated

  • All necessary equipment will be supplied

Job Description:
An exciting opportunity for experienced film professionals to join a fast-paced production shooting in Atlanta this July. We’re building a full crew across all departments for a 25-page project filming over 5-6 days. This is a professional production offering competitive rates for qualified crew members.

Positions Available:

  • Camera Department (DP, Operators, ACs)

  • Grip & Electric (Gaffers, Best Boys, Technicians)

  • Sound Mixers & Boom Operators

  • Art Department (Production Designers, Set Decorators)

  • Hair/Makeup Artists

  • Production Assistants

  • Other key crew positions

Job Responsibilities:

  • Execute department-specific duties professionally

  • Work efficiently under tight production schedule

  • Collaborate with other departments

  • Maintain safety standards on set

Requirements:

  • 2+ years professional experience in your department

  • Full availability July 15-21 in Atlanta

  • Own necessary equipment/kits (where applicable)

  • Strong references from previous productions

Compensation & Benefits:

  • Competitive daily rates (based on position/experience)

  • Meals provided during shoot days

  • Professional working environment

  • IMDb credit

Job Description:
A new set of three non-union scripted short series is now hiring Production Interns to join a growing, motivated team. This is a non-paid internship offering IMDb credit and craft services, ideal for emerging creatives seeking on-set experience and real industry exposure. Interns will contribute to various departments and support production from pre-production through wrap.

Job Responsibilities:

  • Assist core departments on set and during prep

  • Support day-to-day production needs based on assigned role

  • Collaborate with team members and respond to direction from department leads

  • Gain hands-on experience in film and TV production workflow

Open Internship Positions:

  • Casting

  • Locations Manager

  • Wardrobe / Costume

  • Script Supervisor

  • Production Assistant

  • Crafty PA

Requirements:

  • Set experience preferred but not required

  • Must be dependable, enthusiastic, and a team player

  • Eagerness to learn and contribute to a fast-paced production

  • Must be local or able to work where production is based

Compensation:

  • Unpaid

  • IMDb credit provided

  • Craft services included

Job Description:
A new indie thriller set between 1940–1970 is now hiring a full production crew in Atlanta. This period film is seeking skilled creatives and behind-the-scenes professionals to join a passionate filmmaking team. If you’re a film graduate or seasoned indie crew member, this is your chance to gain credits, contribute to an exciting historical project, and work with a driven director on a full-length feature.

Job Responsibilities:

  • Collaborate with the director to bring a scripted thriller period piece to life

  • Contribute to pre-production, on-set, and post-production phases

  • Help maintain historical authenticity in visuals, sound, and wardrobe

  • Commit to project timelines and deliver high-quality creative work

Open Positions:

  • Cinematographer

  • Producer

  • Sound Audio Technician

  • Production Assistant

  • Production Designer

  • Film (CGI) Editor

  • Costume Designer

  • Gaffer/Grip

  • Post-Marketing Specialist

Requirements:

  • Based in or able to work in Atlanta, GA

  • Demonstrated experience in your respective field or strong portfolio (film grads welcome)

  • Collaborative mindset and passion for independent filmmaking

Compensation:

  • Paid positions

  • Credit included

  • Meals and transportation provided (up to $150)

Job Description:
A Los Angeles-based production is now hiring experienced crew members for a series of upcoming vertical-format projects. If you have a strong background in vertical content and thrive in fast-paced creative environments, this is your opportunity to contribute to high-impact shoots with a flexible schedule.

The team is assembling for two production periods: late June to early July and again in late July to early August. Roles include both on-set and post-production positions.

Job Responsibilities:
June 27–July 8 (2–3 days within this range)

  • Photographer for BTS content and poster stills

Late July / Early August

  • Editor

  • DIT (Digital Imaging Technician)

  • Production Designer

  • Wardrobe Stylist

  • Script Supervisor

  • First Assistant Director (1st AD)

  • Second Assistant Director (2nd AD)

  • Unit Production Manager (UPM)

Requirements:

  • Proven experience in your respective role

  • Must have experience with vertical video formats

  • Based in or able to work in Los Angeles

  • Available during specified production windows

  • Ability to collaborate efficiently with a creative team under time-sensitive conditions

Compensation:

  • Paid; rates to be discussed upon application

  • Freelance / project-based hire

Job Description
Prominent Productions is now staffing for a feature film shooting in Los Angeles with a 20-day schedule and prep beginning in late August. The production team is seeking experienced crew members across multiple departments. This is a fantastic opportunity for LA-based professionals to join a dynamic film set and contribute to a high-energy production.

Job Responsibilities
• Support various departments across pre-production and production phases

• Collaborate with directors, producers, and crew to ensure smooth set operations

• Maintain professionalism and adaptability in a fast-paced film environment

• Execute tasks specific to your crew role (e.g., sound, catering, lighting, makeup, etc.)

Requirements
• Must be based in Los Angeles

• Must submit a resume with position specified in the subject line

• Positions needed include:

  • First AD

  • DIT

  • Catering

  • Locations

  • Craft Services

  • PAs

  • Hair and Makeup

  • Sound

  • Script Supervisors

  • Medics

  • Gaffers

  • Grips

• Experience in your role is highly preferred

Compensation
• Paid production opportunity

• Chance to build credits on a feature film

• Network with a professional production team

Job Description
A vibrant and comedic 30-minute mockumentary pilot centered on the quirky staff of a fictional country club is currently in post-production. The team is seeking a talented Colorist and Sound Designer to bring the final polish to this fun, fast-paced project. This is a great opportunity for creatives who love character-driven comedy and want to help elevate a playful, narrative piece to broadcast-ready quality.

Job Responsibilities

  • Colorist:
    • Perform color correction and color grading to enhance mood and visual consistency
    • Collaborate with director/editor to maintain visual tone and comedic pacing
    • Deliver final color output optimized for various platforms

  • Sound Designer:
    • Design and mix sound elements including dialogue, ambient effects, and transitions
    • Ensure sound levels and quality are balanced throughout the episode
    • Add comedic sound cues and timing adjustments as needed

Requirements

  • Proven experience working on short films, pilots, or web series

  • Proficiency in industry-standard software (DaVinci Resolve, Pro Tools, etc.)

  • Strong sense of comedic timing and visual storytelling

  • Ability to work remotely or be based in Los Angeles

  • Availability starting early July

Compensation

  • Paid opportunity (rate based on experience)

  • Candidates should submit both their reel and rate for consideration

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
04-28-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!