Overview:
The SVP, Director, Head of Paid Social will be the agency’s thought leader, marketplace expert, and practice lead for all things Paid Social. The successful candidate will have 12+ years of digital media experience with expertise in Paid Social and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The successful candidate will be a dynamic leader, skilled storyteller, and consultative partner with the versatility to provide expertise across several industry verticals.
Our paid social team works across a diverse range of sectors on some of the largest and most dynamic advertisers. We are looking for an enthusiastic leader and paid social expert who can build best practices from the ground up.
Role Objectives:
- Create best practices and processes through knowledge of the Paid Social marketplace
- Be agency’s go-to Paid Social expert and thought leader
- Collaborate cross-functionally with several internal and external stakeholders
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Design strategies for leveraging paid media on social networks such as Facebook, Twitter, Snapchat, Instagram, Pinterest etc.
- Foster strong relationships with internal teams and client groups
- Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
- Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
- Apply social media knowledge and creativity to brainstorming and strategy sessions especially as it relates to new business pitches
- Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
- Deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
- Develop points of view on new technologies, trends and opportunities in the social media marketplace
Qualifications
- Bachelor’s degree or higher with a concentration in marketing, advertising, business, marketing, or equivalent
- 12+ years of experience in digital media with an emphasis on Paid Social with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
- 7+ years of team management experience
- Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
- Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
- Expert knowledge of the paid social partnerships marketplace
- Understanding of best practices for leveraging social media for brand communication
- Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Starcom
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