Pour postuler merci d’envoyer votre CV à j.lelievre@lemonde.fr en incluant dans votre mail une dizaine de lignes de présentation ainsi qu’un contenu média innovant qui vous a marqué ces dernières semaines.
Journal français de référence, Le Monde a pour vocation d’apporter un éclairage rigoureux à l’actualité et de soutenir le débat public. Depuis 1944, il est salué pour son niveau d’exigence dans sa couverture des événements internationaux, la qualité de son investigation et son analyse critique.
Au sein de l’équipe Audience de la Direction Marketing et Produit, et en collaboration avec la rédaction du Monde, vous analysez les audiences des réseaux sociaux et participez au suivi des performances de nos vidéos et podcasts.
Mission
- Contribuer au suivi des audiences sur les nouveaux formats et les plateformes externes du Monde (production de bilans réguliers sur la vidéo, les podcasts, sur Facebook, Instagram, TikTok…).
- Au quotidien, surveiller les sujets en tendance sur les réseaux sociaux et YouTube, faire des recommandations afin d’améliorer notre visibilité sur les plateformes externes.
- Accompagner l’équipe vidéo dans l’application de bonnes pratiques SEO sur YouTube.
- Anticiper des recommandations pour les événements majeurs, marronniers et les temps forts de l’actualité (Festival de Cannes, Coupe du Monde de Rugby…).
- Participer au pilotage de campagnes de sponsorisation sur les réseaux sociaux (sélection des articles, mise en ligne et suivi des campagnes avec des objectifs d’audience).
- Effectuer un travail de veille, rédiger des notes synthétiques et des recommandations destinées à augmenter les audiences du site et des réseaux sociaux (veille concurrentielle, synthèse d’articles de presse spécialisée, veille sur de nouvelles plateformes…).
Profil
- Formation supérieure (Bac+3 minimum)
- Capable de travailler de manière autonome et au sein d’une équipe
- Aisance relationnelle et rédactionnelle
- Aisance avec les chiffres : Excel ne vous fait pas peur
- Vous aimez vous informer avec des stories ou des podcasts
- La connaissance d’outils d’analyse d’audience est un plus (Facebook Analytics, YouTube Analytics, Google Trends, AT Internet, CrowdTangle…).
- Une première expérience dans le webmarketing ou au sein d’un média est un plus
Caractéristiques
Société : Groupe Le Monde
Lieu : 67/69 avenue Pierre Mendès-France, 75013 Paris
Type d’offre : stage (pas d’apprentissage)
Date de début : avril 2023
Durée : 4 à 6 mois
Indemnité de stage : gratification légale + prise en charge de 50 % du titre de transport + accès au restaurant d’entreprise
Contact
Pour postuler merci d’envoyer votre CV à j.lelievre@lemonde.fr en incluant dans votre mail une dizaine de lignes de présentation ainsi qu’un contenu média innovant qui vous a marqué ces dernières semaines.
Le Monde
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