Sr. Manager, Content & Consumer Insights

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

NBCUniversal is looking for a Senior Manager of Consumer Insights to design, execute and socialize primary research insights across a variety of brands including NBC, Bravo, E!, USA, SYFY, Oxygen, and Universal Kids.

This position will work closely with groups across the organization – including content development, production, marketing, brand strategy, press, and Peacock – to represent the opinions, attitudes, preferences, and behaviors of a wide range of consumers. This individual will be a critical player within the team tasked with executing primary research and conducting robust analysis in support of the team’s strategic objectives. In this role, you will report to the Vice President of Content and Consumer Insights, and work with stakeholders across the organization with a core area of focus that includes competitive unscripted content, scripted content, social media reporting, and media landscape trends.

Responsibilities

• Plan and conduct custom qualitative/quantitative research projects (such as online surveys, focus groups, online communities, etc.) including pilot tests, concept/casting tests, series maintenance, talent evaluations, brand research, etc.
• Manage research needs around competitive unscripted and scripted programming and development. Likewise, collaborate with development, production and marketing leaders to help inform audience-building strategies, and evaluate content and creative.
• Ideate and execute big-picture strategic projects, examining larger genres, themes, trends, and/or research frameworks to drive the long-term strategy of our brands.
• Supervise and manage research vendors/partners, keeping track of key project details such as timing, recruitment of respondents, survey programming, and data output, and troubleshooting issues as they arise.
• Consult with internal clients on their various initiatives, drawing on overall knowledge of viewers and best practices gleaned through research.
• Integrate primary insights with other types of data, pulling together findings to create an integrated narrative, and contextualizing viewer attitudes and opinions in behavioral data.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $105,000 – $115,000 (Bonus Eligible)

Qualifications

• Bachelor’s Degree
• 5+ years in market research, ideally in a content and/or media-related field

Desired Characteristics

• Strong familiarity with the TV landscape, particularly competitive unscripted and scripted content
• Very strong writing skills, with close attention-to-detail
• Background in statistical analysis and/or data visualization platforms (Tableau in particular) preferred
• Genuinely curious and self-motivated; ready to solve stakeholder problems through creative research design and analysis
• Highly organized, with an ability to juggle multiple projects at any given time without sacrificing quality/nuance
• Extremely strong analytic skills – not just reporting directly on what viewers say, but making linkages between answers and contextualizing in other research to “read between the lines”
• Strong presentation skills, both in large meetings and day-to-day consults with internal clients and senior executives
• Familiarity with social media listening tools and reporting is a plus.
• Comfort writing about non-primary research data sources (Nielsen, digital, social) preferred

Additional Requirements

• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.
• In select work settings or where jurisdictionally mandated, must submit an attestation disclosing your COVID-19 vaccination status and be fully vaccinated against COVID-19 or adhere to enhanced protocols.
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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