Senior YouTube Channel Manager

Description

ABOUT MOONBUG ENTERTAINMENT:

Moonbug is a next generation entertainment company that has cemented itself in the children’s media space. Would you like to be part of the next frontier of inspiring and engaging stories to kids around the world?

Founded in 2018, with primary offices in London and Los Angeles, Moonbug creates, produces and publishes thousands of minutes of video and audio content every month with the goal of teaching compassion, empathy and resilience. We are a fast-paced global company, and have already grown to become the largest kids’ entertainment company on digital platforms in the world. Some of our existing titles include global sensations CoComelon, Blippi, Little Baby Bum, Morphle, Supa Strikas, ARPO and many more which are available in 32 languages and can be viewed on more than 100 platforms globally.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. Candle is run by leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

This role will report full-time ON-SITE at our Camden Office.

The Role:

Moonbug is seeking an experienced YouTube Senior Channel Manager to run the day-to-day operations, management and analytical reporting for several of our properties to support wider business objectives to grow subscribers etc. You will be working with some of the biggest brands on YouTube. You will be based in our London office and work closely with the team in Los Angeles.

The successful candidate will be a creative thinker who can juggle multiple and diverse responsibilities, with a strong emphasis on organisation and meticulous attention to detail. This is a demanding and fast-paced role with growth potential that requires curiosity and significant initiative. The candidate will manage a small team of channel managers and will be the UK arm of the Video Labs team working closely with their counterparts in Los Angeles.

Moonbug’s Senior Channel Managers are expected to become experts in our managed content and perform competitive analysis to gain an understanding of how we can improve and grow our channels. Candidates will be expected to perform ongoing YouTube viewership analysis using multiple analytics tools in order to validate existing strategies and provide information to guide programming, marketing, and investment decisions going forward.

The candidate will manage relationships with a small set of external partners and internal stakeholders such as the production, creative and marketing teams. They will understand how their channels fit into the larger Moonbug network and develop effective cross-promotion strategies that ensure mutual benefit to all parties.

Responsibilities:

• Run the day-to-day operation across multiple YouTube channels
• Manage content schedules and track content production to ensure deadlines are met
• Upload content, ensuring channels adhere to YouTube best practices
• Create performance updates for the wider team and company
• Interrogate data to deliver actionable insights and strategies for growth
• Manage and develop a team of channel managers
• Participate in meetings with internal and external stakeholders to present channel activities and performance
• Create graphics for both channels and ads
• Edit and transcode videos
• Keeping up to date with YouTube platform developments, trends and training
• Optimize titles, descriptions and keywords to be SEO
• Write and edit metadata and copy for videos and channels
• Granular analysis and reporting of YouTube analytics and other data sources

Requirements

Qualifications and Desired Experience:

• Experience in YouTube channel management
• YouTube Certified with a deep and current knowledge of the YouTube platform.
• Knowledge of YouTube Content ID a major plus
• Experience working with animation / children’s content is preferred but not essential
• Proficiency using Photoshop
• Proficiency in video editing using Premiere and/or Final Cut
• Additional languages are a major asset but not essential

Moonbug Entertainment