Opportunity
YuMe, an award-winning designer and manufacturer of licensed toys, has an immediate requirement for an innovative, product-centric Brand Manager to join our Toronto team. The primary focus of this role will be directed towards our Disney, Netflix, Hasbro, Among Us, anime, and other licensed toys and consumer products. This opportunity offers tremendous potential for advancement, ideal for someone seeking career development.
Reporting to the SVP, this role will be responsible for designing, implementing, and evaluating the performance of marketing & communication strategies for toys, consumer products, and bespoke promotional items. You will be closely involved in the creative process, media planning, trade marketing, PR, consumer promotions, line planning, packaging design, and activations. The Brand Manager will be responsible for complex projects with a high dependence on client-facing project management.
The Brand Manager will work independently and in a team environment with the sales and creative staff, both local and international, as well as with outside agencies. Must have a strong passion for toys, consumer products, and entertainment properties.
Key Responsibilities:
Business Planning
- Marketing strategy: assist in developing, executing, and owning marketing plans, communication, activity planning, key drivers, and publicity.
- Understand strategic marketing plans and execute a creative strategy for the marketing launch of new brands and products, including briefing new assets, creative direction/briefs, sample requests, and asset management.
- Brand and item sales forecast – In conjunction with the sales team, ensure marketing plans support business objectives.
- Develop, execute and assist in day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products.
- Perform quarterly brand health checks to ensure forecast is being met, marketing budgets align with actual sales performance, and the brands meet expectations.
- Develop, execute and assist marketing programs across multiple channels, including TVC, PR, Events, Digital, Social, etc., with a limited budget.
- Trade marketing strategy development and execution, including in-store POS and catalog planning.
Brand Management
- Work closely with the EMEA & APAC teams to execute campaigns to ensure full alignment between market needs on deliverables and timings.
- Brand and product launch timing, including product life cycle planning, future product planning, and exclusive opportunities.
- Undertake relevant market research, e.g., focus groups, report findings, and provide recommendations to relevant stakeholders.
- Regularly analyze market data, and report findings to relevant team members.
- In conjunction with the sales team, present marketing decks and new product ranges to retailers.
- Assist in the planning and executing of internal and external promotional events and materials such as Toy Fair, Nuremberg, customer presentations, etc.
- Manage assigned Agency and Brand Relationships
Requirements:
- 5+ years of brand or account management experience with licensed toys or other consumer products are a must.
- Track record of creative development for new and unique products
- Excellent written, verbal, and client-facing presentation skills.
- Demonstrated ability to execute results against strategy and meet critical deadlines.
- Strong knowledge of the retail toy industry and operations, including planogramming, is a plus.
- Understanding of product development, product ranges, and key categories.
- Expertise in advertising fundamentals, including brand development, strategy, and management.
- Experience implementing brand and license guidelines.
- Ability and willingness to travel within North America and overseas when necessary.
Key Words:
Brand Manager, Product Brand Manager, Client Service, Toys, Direct-to-Retail, Consumer Products, Advertising, Marketing, Product Solutions, Promotions, Promotional Marketing, Branded Merchandise
Maxx Marketing
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