Fashion PR Lead

$$$

Company Description

As one of the world’s largest fashion companies with more than 171,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team?

Job Description

The Sales Market Fashion PR Lead will contribute to added customer value, a strong brand, and increased sales by being responsible for Fashion PR and Showroom development. The role will work towards aligned and cross-function goals, driving omni sales performance and customer centricity. The Fashion PR Lead will build and maintain relationships with key media, influences, celebrities, and opinion leaders together with the Fashion PR Manager and Showroom team. The role will set tactics by planning, executing, and following up locally and globally planned PR and communications activities in accordance with H&M values, standards, policies, and procedures.

This position is based in New York, NY or Los Angeles, CA within our Communications function, and reports to our Sales Market Fashion PR Manager.

Core Responsibilities includes but is not limited to:

Fashion PR and Showroom Strategy & Tactics

  • Build Sales Market tactics for Fashion PR and Showroom, together with the Fashion PR Manager, based on insights regarding customer, brand, media, and competitive landscape.
  • Responsible for local fashion PR activities together with the Showroom team.
  • Overall responsible for fashion press releases and content, including proof reading and translations.
  • Drive SEO PR campaigns and reclaim link strategy.
  • Maintain and develop an in-depth knowledge of the local media landscape including good relations with most important media.
  • Responsible for communication H&M messages externally and internally, together with Head Office and Communications Manager.
  • Responsible for driving overall Showroom tactics, including plan, execute, and follow up.
  • Ensure Showroom project management.
  • Ensure effective agency collaboration and results, together with Fashion PR Manager

Networking and Relationship Building

  • Act as a brand ambassador for H&M.
  • Identify, maintain, and develop a network on a Sales Market level with the appropriate fashion journalists, stylists, influences, celebrities, and other opinion leaders

Reporting, Collaboration, and Follow up

  • Ensure a close collaboration with the Influencer Specialist to maximize synergies between paid and earned relationships.
  • Follow up on goals and objectives connected to project responsibility, showing the connection to added customer value and selling when possible.
  • Ensuring relevant follow up of press clippings together with the Showroom team.

Qualifications

What You’ll Need to Succeed:

  • Bachelor’s degree in Communications or Marketing, or equivalent work experience
  • Experience in working successfully within PR and retail
  • Proven track results in optimizing PR plans to local needs
  • Experience from working with fashion stakeholders, positioning brands within fashion while maintaining commerciality and a customer focused communication
  • Experience in working with showrooms
  • Experience in collaborating with agencies
  • Knowledge of how to create results by leading others
  • Competence within digital/tech and omni ways of working preferred
  • Have a strategic and analytical mindset with strong planning and prioritizing skills
  • Understanding of synergies between owned, paid, and earned media
  • Excellent written and verbal communication skills
  • Excellent relationship builder
  • Fluent in Microsoft Office – Word, PowerPoint, and Excel
  • 25% of travel is required, domestic and international

Job Status: Salary, Exempt

EEOC Code: PRO

#Hybrid

Additional Information

Why You’ll Love Working for H&M

  • Dynamic, team-driven work environment with a group of unique, diverse, and kind individuals.
  • Endless growth & development opportunities.
  • Dress your personality. We encourage you to dress your personality all day, every day.
  • Did we mention our discount at H&M, &Other Stories, and COS?

Benefits:

H&M believes in rewarding our employees for their many contributions to our shared success. That’s why we offer a full range of inclusive benefits that enable wellness, both in and outside of work. We pride ourselves on being a do-good company and we have a comprehensive benefit package that matches that ambition. Please note, benefits may have eligibility requirements based on employment status.

We offer: 25% Staff Discount – Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program – Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Our Career site will have more details, click on Benefits at career.hm.com

All your information will be kept confidential according to EEO guidelines.
H&M

Related jobs:

Job Type:
Actor
Skills:
Acting

Job Description

Bill Marinella Casting is seeking a young Caucasian boy for a flashback scene in an upcoming Lifetime movie filming in the East Point, Georgia area. The production is looking for a child ages 4–6 with brown or brunette hair. Parents or guardians submitting their child must ensure the child is properly certified with the Georgia Department of Labor.

Job Responsibilities

  • Appear in a flashback scene for an upcoming Lifetime movie.
  • Perform naturally on camera under production direction.
  • Follow instructions from the director and on-set team.
  • Be prepared for wardrobe and filming requirements.

Requirements

  • Caucasian boy, ages 4–6.
  • Brown or brunette hair.
  • Must be certified with the Georgia Department of Labor.
  • Must be able to work in the East Point, Georgia area.
  • Include distance from the East Point area.

Compensation

  • $140.
$

Job Description

Event Staffing Live is seeking friendly and engaging Brand Ambassadors to represent a financial services client at an upcoming music festival in Forest Hills, New York. Selected staff will interact directly with festival attendees, welcome guests into the activation space, assist with giveaways and a photo booth, manage lines, track guests, and answer general questions. Candidates with flexible availability are preferred.

Job Responsibilities

  • Welcome and engage with festival attendees.
  • Represent the client professionally throughout the activation.
  • Assist with giveaways and photo booth activities.
  • Support line management and guest tracking.
  • Answer attendee questions and provide event assistance.
  • Help unpack product and promotional boxes as needed.

Requirements

  • Must be 18 years of age or older.
  • Friendly, personable, engaging, and well-spoken.
  • Able to consistently lift boxes weighing 20–30 pounds.
  • Comfortable working in both indoor and outdoor conditions.
  • Must be able to stand and remain mobile for extended periods.
  • Must complete a required background screening and publicity release.

Compensation

  • $30 per hour.
  • W-2 event.
  • $30 flat reimbursement toward parking, public transportation, or rideshare with receipt.

Job Description

Engelhart Studio is seeking an entry-level editor to join its production team and work on several upcoming projects. This paid opportunity is designed for someone early in their editing career who wants hands-on experience, mentorship, and the chance to develop their post-production skills. The selected editor may also have the opportunity to earn an editor credit on a feature film currently in post-production.

Job Responsibilities

  • Edit film and video content for current production projects.
  • Work with the production team throughout the post-production process.
  • Organize footage and create polished edits based on creative direction.
  • Incorporate feedback and revisions into assigned projects.
  • Develop practical editing skills through real-world production work.

Requirements

  • Entry-level editor, film/media student, or recent graduate.
  • Early in an editing career and eager to learn.
  • Basic understanding of video editing and post-production workflows.
  • DaVinci Resolve experience is a plus.
  • Must currently reside in the U.S.
  • Southern California-based candidates are preferred, but other U.S. locations may be considered.

Compensation

  • Paid position.
  • Opportunity to receive an editor credit on a feature film.
Job Type:
Actor
Skills:
Acting

Job Description

BLGray Productions is casting an African American actress for the lead role of Lisa in an upcoming dramedy. Lisa is an established, intelligent, and witty woman with a polished presence and a strong Type-A personality. She can be opinionated and pushy at times but remains loyal and straightforward. The production is seeking a performer who can bring confidence, personality, and strong comedic-dramatic presence to the character.

Job Responsibilities

  • Portray Lisa in a lead role for the dramedy.
  • Deliver a confident, witty, and polished performance.
  • Capture the character’s strong, opinionated, and loyal personality.
  • Collaborate with the director and production team.

Requirements

  • African American female actor.
  • Ages 25–30.
  • Polished and confident presence.
  • Strong acting and character-development abilities.
  • Comfortable portraying a bold Type-A personality.
  • Able to handle both comedic and dramatic material.

Compensation

  • Compensation not specified.
$
Job Type:
Model
Skills:
Modeling

Job Description

Melanin Fleece Tights is seeking women models for an upcoming TV morning show appearance in Washington, DC. The brand is welcoming both new and experienced models and is looking for a diverse group of women to represent its products on television. This opportunity is open to women of all ethnicities, heights, body types, shapes, and sizes.

Job Responsibilities

  • Represent Melanin Fleece Tights during a TV morning show appearance.
  • Model the brand’s products confidently and naturally on camera.
  • Follow direction from the brand and production team.
  • Present a polished, camera-ready appearance.

Requirements

  • Women, ages 18+.
  • All ethnicities, heights, shapes, and sizes are welcome.
  • New and experienced models may apply.
  • Must be able to work in Washington, DC.

Compensation

  • Compensation not specified.
$

Job Description

A narrative-driven music video for Kevin McCall, Ras Kass, and AFTA5IVE’s single A Real One is casting two Black women for featured roles portraying dates of the lead artists. The production is seeking talent with a polished, upscale look and a confident on-camera presence. Performers should be able to communicate emotion through subtle expressions and body language while portraying sophisticated, independent, and self-assured characters in luxury settings.

Job Responsibilities

  • Portray a featured date alongside one of the lead artists.
  • Perform naturally in narrative-driven music video scenes.
  • Convey emotion and character through expressions and body language.
  • Film in luxury environments, including a restaurant, yacht, and private aviation setting.

Requirements

  • Black women, ages 25+.
  • Polished, upscale appearance.
  • Strong and confident screen presence.
  • Comfortable portraying sophisticated and self-assured characters.
  • Acting, modeling, or music video experience preferred but not required.
  • Must be able to work in Los Angeles, California.

Compensation

  • Paid opportunity.
Job Type:
Actor
Skills:
Acting

Job Description

Montpelier Historic Site & Museum is casting non-union men and women for upcoming paid staged readings of Crossing a Deep River: A Ritual Drama in Three Movements, written by Dr. Joanne M. “Jodi” Braxton and directed by Lashawnda Iyá Ifáníkẹ Batts. The ensemble production explores the survival of African people in the New World and the transformative power of memory, storytelling, and ritual in addressing historical trauma. Selected performers will work as part of an ensemble to bring this culturally rooted theatrical work to life.

Job Responsibilities

  • Perform as part of the ensemble in staged readings of Crossing a Deep River.
  • Interpret dramatic material with emotional depth and cultural sensitivity.
  • Participate in spoken, musical, and ensemble performance elements.
  • Collaborate with the director and fellow performers.

Requirements

  • Open to non-union men and women.
  • Strong acting and ensemble performance skills.
  • Prepare a 1-minute monologue for the audition.
  • Prepare 32 bars of a Negro spiritual, Orisa song, or Akan spiritual song.
  • Comfortable working with themes involving African history, memory, survival, ritual, and historical trauma.

Compensation

  • Paid opportunity.

Job Description

A Bay Area independent film is casting a lead actress to play Denise in Get Your Climb On, a story exploring connection, confidence, and unexpected chemistry within the climbing community. Denise is an extroverted, confident, and assertive rock climber who works as a director at a voice-recognition company, travels widely to climb, and mentors newer climbers. The production is seeking a performer with a strong screen presence who can handle emotional storytelling and improvisation.

Job Responsibilities

  • Portray Denise, the lead character, with confidence, charisma, and emotional depth.
  • Perform dramatic, conversational, and improvisational scenes.
  • Participate in climbing-related scenes with production-provided instruction as needed.
  • Attend required rehearsals and filming sessions.

Requirements

  • Female actor, ages 25–35.
  • Must be local to the Bay Area.
  • Strong, expressive on-camera presence.
  • Confident, charismatic, and socially intuitive.
  • Tech/startup familiarity is a plus.
  • Climbing, hiking, or mountaineering experience is helpful but not required.
  • Film, TV, or content experience is a bonus but not required.

Compensation

  • Passion-driven independent project.
  • Visa gift card; amount varies by role.
  • Official film credit.
  • Eligible for grant-funded support.
$

Job Description

C.M. Casting is seeking unsigned talent for a paid beauty project filming in Los Angeles, California. The production is specifically looking for individuals with severe acne, dark hyperpigmentation, scarring, or severe rosacea and a deep complexion with olive-yellow undertones. This beauty casting is focused on authentic skin representation, so applicants should be comfortable being photographed with their natural skin visible and without makeup.

Job Responsibilities

  • Participate as on-camera talent for a professional beauty project.
  • Showcase natural skin and complexion on camera.
  • Follow creative and production direction during the shoot.
  • Arrive camera-ready according to the production’s instructions.

Requirements

  • Must be unsigned/not represented by an agency.
  • Must have severe acne, dark hyperpigmentation, scarring, or severe rosacea.
  • Seeking a deep complexion with olive-yellow undertones.
  • Must be available to work in Los Angeles, CA.

Compensation

  • Paid opportunity.
Job Type:
Other
Skills:
Extra

Job Description

Casting TaylorMade is casting one cymbal player to portray an Air Force Band member for “Challenger” in Kennesaw, Georgia. Selected talent will mime performing during the scene, with real experience preferred so movements, timing, posture, and handling of the cymbals appear natural on camera.

Job Responsibilities

  • Portray an Air Force Band cymbal player.
  • Mime performing with cymbals realistically on camera.
  • Follow direction from the production team.
  • Maintain authentic movements and instrument handling.
  • Attend a required fitting and bring your own cymbals.

Requirements

  • Ages 18–45.
  • All ethnicities and genders welcome.
  • Experience performing with cymbals strongly preferred.
  • Must have access to and bring your own cymbals.
  • Must be comfortable portraying a musician on camera.
  • Must be able to work in Kennesaw, Georgia.

Compensation

  • $250/12 hours.
  • $25 instrument bump.
  • Fitting: $28/2 hours.
Job Type:
Other
Skills:
Extra

Job Description

Casting TaylorMade is seeking one clarinet player to portray an Air Force Band member for “Challenger,” filming in the Kennesaw, Georgia area. The musician will mime playing the clarinet on camera, with real experience strongly preferred to ensure realistic posture, hand placement, and instrument handling.

Job Responsibilities

  • Portray an Air Force Band clarinet player.
  • Mime playing the clarinet authentically on camera.
  • Follow production and creative direction.
  • Attend a required fitting before filming.
  • Bring your own clarinet to set.

Requirements

  • Ages 18–45.
  • All ethnicities and genders welcome.
  • Clarinet-playing experience strongly preferred.
  • Must have access to and bring your own clarinet.
  • Must be comfortable working on camera.
  • Must be able to work in Kennesaw, Georgia.

Compensation

  • $250/12 hours.
  • $25 instrument bump.
  • Fitting: $28/2 hours.
Job Type:
Other
Skills:
Extra

Job Description

Casting TaylorMade is seeking two experienced saxophone players to portray Air Force Band members for “Challenger,” filming in Kennesaw, Georgia. Musicians will mime playing their instruments for the scene rather than perform live. Real saxophone experience is strongly preferred for an authentic on-camera performance.

Job Responsibilities

  • Portray an Air Force Band saxophone player.
  • Mime playing the saxophone realistically.
  • Maintain authentic posture and instrument handling.
  • Follow direction from the production team.
  • Attend a required fitting and bring your own saxophone.

Requirements

  • Ages 18–45.
  • All ethnicities and genders welcome.
  • Saxophone experience strongly preferred.
  • Must have access to and bring your own saxophone.
  • Must be comfortable portraying a musician on camera.
  • Must be able to work in Kennesaw, Georgia.

Compensation

  • $250/12 hours.
  • $25 instrument bump.
  • Fitting: $28/2 hours.

Share this job:

Job overview

Location:
Production type:
Job type:
Ethnicity:
Body type:
Expiration date:
09-01-2022

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!

Stay Safe in the Industry

Simple steps to protect your career and avoid scams.