Entertainment Content Creator Jobs

Company Description

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

Job Description

As a Product/Category Manager, you will be empowered and expected to grow margin and profitability of your product lines, enabling the BU to meet its overall financial objective. You will provide thought leadership and direction to ensure we have the right products, in the right channels, with the right pricing architecture. You will have a deep understanding of the market and target customer groups to recommend strategies that will increase market share and profitability throughout the product lifecycle.

YOUR ROLE:

The bullet points below reflect roughly 80% of your job. We are a fast-paced company, you may be pulled in a variety of different directions with tasks added or changed.

• In collaboration with the FBIN COE’s and functions, Create Product Strategies that align to and enable the BU’s strategic plan, utilizing both an 8020 and total product lifecycle management mindset. Articulate the strategy on what we should sell and innovate more or less of, and how we will position our products in the different channels to market.
• Develop and execute annual product plans to meet growth, market share and profitability goals. Manage trade-offs and balance conflicting demands to execute required initiatives to prune (exit), fix (cost, quality) and grow (marketing, product/omni channel strategy, new product introductions) the product lines profitably.
• Determine product line pricing architectures and lead annual pricing strategy to maximize our profitable share across channels. Partner with Revenue Growth Management, sales, analytics and finance teams to understand channel dynamics & competitive positioning, set list prices, and review the revenue and profit impact of price requests/changes.
• Influence and educate the business on how we go to market. Provide thought leadership and direction within and outside the organization for business, technical or competitive issues on assigned product line/s.
• Develop new product/solutions/services objectives, strategies and timelines to maximize market share growth.
• Champion the “Voice of the Customer & Consumer” by developing a thorough understanding of customer and market needs / trends. Conduct competitive analysis and gain insight to product gaps or advantages.
• Responsible for providing a regular profit review of product line results, with recommended actions, to accomplish attaining market share, revenue, and profitability targets for assigned product range.
• Effectively communicate and explain the rationale of product line strategies, positioning, channel needs, financial impact, priorities and customer requirements.
• Provide sales and product training support to drive revenue and profitability goals of product line. Attend industry-related trade shows, sales meetings, and maintain trade association contacts as needed. Maintain a general understanding of pertinent industry standards to best position assigned product line.
• Support brand marketing / marketing services with product knowledge, promotional strategies and tactics for assigned product lines. Review content and message of all collateral materials and communications for assigned product lines. Ensure the accuracy of product offering, descriptions, pricing, etc in all company communications.
• May perform other duties as assigned

BASIC QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business or related field
• Minimum of 5 years of product management experience in durable goods manufacturing, including new product launch, portfolio analysis, product life cycle management, category simplification, and management of cross-functional teams
• Prior demonstrated success in developing product plans for retail and/or wholesale channels
• Various market segments and channel experience
• Strong analytical skills, including ability to arrive at insights from analytical data, is essential for market and competitive evaluation, pricing and line management
• Demonstrated ability to be a team player with skills to lead/participate in cross-functional teams
• Demonstrated effective verbal, written and presentation skills
• Advanced computer skills (Excel, PowerPoint, Word, SAP)
• Ability to travel approximately 25%, mainly to customer locations

PREFERRED QUALIFICATIONS:

• MBA in Marketing, Business or related field
• Prior P & L experience
• Experience in product development, marketing and promoting products through creative marketing processes with retail or trade partners
• Experience with commercial building products and distribution, specifications, architects and façade design a plus

Additional information

BENEFITS

• All the Insurance coverage you’d expect like medical, dental, vision, life insurance, flexible spending accounts, wellness programs, 401K all effective on your date of hire, and a bonus program plus generous PTO
• Scholarship program for children of employees
• Annual merit and incentive programs
• Charitable gift matching
• Adoption Assistance

EMPLOYEE PERKS

• Culture committed to work-life balance
• Programs in place to support professional development and career growth
• Stock purchase program and charitable gift matching
• Associate Purchase Program on All Fortune Brands Products
• Wear your jeans to work!

WORK LIFE BALANCE

• Approximately 25% of time traveling
• Travel & expense reimbursement program

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.

Fiberon Decking

A well-established wealth management company is looking for an innovative Marketing Manager to develop and implement strategic marketing initiatives to promote the company and advisor’s brand and services. The ideal candidate possesses a strong marketing background, exceptional communication abilities, and a general understanding of the wealth management industry.

Salary + Additional Benefits:

• $90,000 – $120,000
• Medical Insurance
• Dental Insurance
• Vision Insurance

Location: Houston, TX

Type of Position: Direct Hire

Responsibilities:

• Develop and execute lead generation campaigns, leveraging both online and offline channels to attract qualified prospects.
• Develop and implement comprehensive marketing strategies and campaigns to increase brand awareness, attract new clients, and retain existing clients.
• Collaborate with the leadership team to define marketing objectives, target audience, and positioning strategies for our wealth management services.
• Create and manage the marketing budget, ensuring optimal allocation of resources across various marketing channels and initiatives.
• Oversee the creation and production of marketing materials, including brochures, presentations, newsletters, website content, and social media campaigns.
• Manage the company’s digital presence, including the website, social media platforms, email marketing, and search engine optimization (SEO) efforts.
• Monitor and analyze marketing performance metrics, such as website traffic, conversion rates, and client acquisition costs, and provide regular reports to the management team.
• Collaborate with the operation team and advisors to develop marketing collateral, presentations, and other materials to support business development efforts.
• Coordinate event planning for clients, prospects, and advisors.
• Coordinate and execute customer engagement programs, such as educational webinars, seminars, and workshops.
• Oversee branding, advertising, and promotional campaigns.
• Responsible for social media content creation.
• Coordinate and develop marketing programs and campaigns.
• Create marketing materials.
• Spearhead and implement email campaigns to ultimately generate leads.
• Work with our CRM and send monthly client newsletters.
• Enhance the website design, features, and content.
• Improve SEO on website.
• Add event details to website and create buzz on social media. Recap on events.
• Create and assist advisors on how to post own videos on social media.

Requirements:

• Strong knowledge of marketing principles, strategies, and tactics, with a track record of successful campaign execution
• Proficiency in digital marketing platforms and tools, including website content management systems, email marketing software, social media management tools, and analytics platforms
• Solid understanding of SEO, content marketing, and social media marketing best practices
• Experience with FMG Suite
• Experience in event planning and execution
• Graphic and Web Design
• Experience with Google Analytics
• Experience with Facebook Ads
• Strong project management skills with the ability to prioritize tasks, multiple projects simultaneously, and meet deadlines
• Competence as a creative writer with an eye for great emails and landing pages

Due to the high volume of applications we typically receive, we regret that we are not able to personally respond to all applications. However, if you are invited to take the next step in the process, you will typically be contacted within one week of submitting your application.

Murray Resources

Job Description

• Our goal is to simplify the business of running a business for our customers and free them to spend more time, with less worry, on the things they love. We are on a journey to build a unified, world class user experience across our products and services and leverage customer driven innovation to power our growth and strategic initiatives.
• As we lean into our mission to “simplify the business of running a business”, we’re is looking to simplify and reimagine digital experiences, starting from the customer perspective. You’ll collaborate across the business to build the product roadmap with an emphasis on creating simple, proactive, and personalized experiences as customers onboard. In this role, you’ll learn end-to-end customer experiences and define and drive various digital onboarding experiences, collaborating and aligning across lines of business with product management, UX, sales, and technology teams. You will leverage and develop the following competencies: Strategic Mindset, Customer Obsessed, Results Focused, Insights Driven, Trusted Partner, Relevant Expertise.

What you’ll do:

• Assist with the digital customer onboarding product experience end-to end by developing business models, defining and analyzing success metrics, and managing strategic projects
• Deliver best in class digital experiences and enable capabilities that delight customers and help us win in the market
• Deeply understand the external market and customer needs to define and prioritize the problems to be solved and inspire the broader team
• Build the digital customer onboarding product roadmap, define users, and drive tradeoff decisions
• Leverage qualitative and quantitative data to measure results, inform roadmaps and achieve benefit, adoption and financial results
• Cross collaborate with product management, analytics, UX, sales/commercial on product research to come up with better and disruptive solutions
• Engage in technical discussions with senior engineers to define product strategy, create value, and impact the direction of products and the business
• Be a trusted partner that can present effectively to high-level stakeholders, set clear priorities and direction, and build bridges across groups
• How you’ll engage:
• Strategic Mindset: Seek to understand our corporate strategy, the competitive environment and market trends and how our products can create value
• Customer Obsessed: Deeply understand our customers’ needs through customer empathy, data and prioritize work
• Results Focused: Leverage data to understand how the product is performing and prioritize work
• Insights Driven: Use qualitative and quantitative insights to drive decisions, define experiments and prioritize roadmap
• Trusted Partner: Appreciate and comprehend different points of view and share information clearly and transparently with strong collaboration while knowing when to escalate
• Relevant Expertise: Brings a deep understanding of the market, applied technologies and domain expertise, with a curiosity and learning mindset
• What you’ll bring:
• 6-10 years of specific product management leader experience (mandatory), ideally with an emphasis on onboarding, digital customer acquisition, or SaaS.
• Proven methodologies to develop great products, including customer driven innovation, rapid experimentation, prototyping, customer journey mapping, and measuring outcomes
• Experience optimizing customer conversion across the acquisition funnel, leveraging targeted or personalized content to deliver right-for-me experiences
• Understand how features (micro) interface with overall product vision (macro)
• Thrive in driving cross-functional teams and leading initiatives across an organization
• Comfort navigating through ambiguity and changing business environments
• Have a learning mindset to start developing hypotheses that are tested and iterated
• Experience in building self-service products from scratch. Specific experience with building products for data definition, SDKs and APIs from software developers
• Strong ability to think through unifying elements and common denominators; dream up user workflows and interfaces
• Familiarity with big data frameworks
• Data driven approach for everything you do, understanding your customers, roadmap prioritization and measuring success.
• Ability to work in an agile fashion with your teams; go broad to go narrow; build, test, iterate
• Ability to nurture various projects in parallel, in different stages of maturity and velocity
• Undergraduate degree required, advanced degree is a plus

ProSearch

Search Engineer Marketing Manager

Our client is looking for an analytical, detail-oriented, and results-driven SEM Manager to join our Marketing team. As a Paid Search / SEM Marketing professional – you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns.

In this role you will responsible you will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.

Position Responsibilities:

• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters

• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape

• Assess opportunities for expanding target audiences based on predefined audience targets and personas

• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency

• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution

• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership

• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels

eHire

Who we are



Surf or Sound Realty is Hatteras Island’s premier property management company. Since 1978, we have offered Hatteras Island vacation rentals from family beach cottages to expansive oceanfront estates with a wide range of luxury amenities. We serve more than 100,000 happy Hatteras Island vacationers each year.

Overview

We are looking for an experienced Sr. Director, Digital Marketing specialist to join our team. You will help us develop and execute digital marketing programs and campaigns to drive sales, brand perception and overall customer interaction across a variety of devices and touch points. He/She will be responsible for implementing, and tracking digital marketing programs for surforsound.com, including but not limited to search engine marketing, search engine optimization, affiliate marketing, re-targeting, and email marketing.

Responsibilities

• Development and implementation of digital marketing plans for the department in conjunction with VP of Marketing
• Analyze past program performance as well as industry trends to develop plans and implement for the optimal marketing mix
• Day-to-day execution and optimization of performance marketing channels including PPC, SEO, affiliates, email, and retargeting
• Manage performance marketing budget by ensuring spending is being optimized across channels to attain revenue goals
• Develop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against marketing budget and overall ecommerce revenue goals
• Develop and report out daily, weekly, and monthly reporting, including key marketing performance indicators, tracking, and testing data that is sent to key stakeholders
• Actively monitor performance across channels daily, ensuring campaigns are executed flawlessly and performance is in line with expectations
• Develop and manage overall email strategy and campaign execution
• Implement the email process workflow. This includes both developing and updating the email calendar, collaborating with leadership, and creative teams and agency partners to ensure emails are focused on relevant content to drive sales
• Develop and maintain transactional and triggered email programs through our PMS system to ensure optimization of the guest journey to drive loyalty
• Own the development and implementation of email testing, website testing, sharing results with internal partners to garner buy-in for future campaigns

Qualifications

Education/Certification:

• Minimum of a Bachelor’s degree, prefer Master’s degree

Experience:

• 6-8+ years of experience in B2C Digital Marketing
• 3-5 years of experience managing marketing teams

Knowledge, Skills and Abilities

Knowledge:

• Analytics proficiency with Google Analytics
• Prior experience as a team leader and impressive leadership talent
• Benchmark performance across all online channels and advise on KPIs as well as monitor spend and daily performance of all marketing channels
• Possesses strong intellectual curiosity and motivation to extract deep insights and understanding of performance results

Skill and ability to:

• Ability to build strong relationships cross-functionally as well as collaborate with outside agencies and vendors
• Entrepreneurial mindset and goal oriented (self-directed, proactive, and able to define and execute projects independently)
• Strong project management skills ensuring all deadlines are met and objectives are clearly communicated
• Adaptable to a fast-paced environment
• Highly organized and detail oriented

Background check, drug screen and references required.

*We are an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to perform the job. Surf or Sound Realty reserves the right to assign or otherwise modify the duties assigned to this classification.

Work Remotely – No

Surf or Sound Realty

A renowned sports and lifestyle brand known for its innovative eyewear, apparel, and accessories is seeking a Content Coordinator – APPLY TODAY!

Location: on-site in New York City OR Foothill Ranch, CA

Pay Range: $20-28 / hour

Work Hours: 8:30am – 6:00pm EST

Description:

The Content Coordinator will support the Brand Director. This role will be responsible to organize and deliver assets to multiple points of distribution. This role will also assist in preparing and maintaining creative briefs, trackers, and reports within the cross-functional weekly content T-calendar. This person will partner closely with Marketing, Merchandising, and Creative teams. This person should be organized, detail-oriented, have an understanding of luxury fashion, and is excited by a fast-paced environment.

Responsibilities:

• Maintain asset library by tracking asset expiration dates of athletes and photographer’s rights, as well as creating seasonal brand Content over view deck.
• Works as the liaison between Global creative and Regulator (Trade Up) to ensure content and assets are loaded and available for sales teams.
• Assist in roadmap planning, story concepting & product pulls for weekly content stories
• Review weekly content images prior to publishing
• Reporting: pull and analyze data to inform content decision-making
• Knowledgeable on e-commerce competitive landscape (email formats, main homepage, cross-category arrays)
• Research and curate trends / cultural events / competitive initiatives that will be relevant to our audience

Skills:

• Bachelor’s degree
• Minimum of 1+ years of relevant experience
• Intimate understanding of production file formats, aspect ratios, audio configurations and media management
• Proficiency in Microsoft suite and Mac operating system
• Must possess strong communication skills, both verbal and written
• Must be organized, extremely detail oriented, able to multitask, independent as well as a team player in a fast-paced, deadline driven environment
• Familiarity with the Adobe suite is a plus (preferred)

Russell Tobin

Company Overview:

We craft authentic products that enhance adventures and everyday life. Founded in 1974, Alliance Consumer Group (also known as ACG Brands) is a multi-national consumer products company based in Fort Worth, Texas with additional support offices in Poole, United Kingdom and Ningbo, China. Current brands owned by ACG include: NEBO (Lighting & Portable Power), HALO (Portable Power), TRUE (Knives and Tools), THAW (Personal Heating) and iPROTEC (Lasers and Optics).

Summary / Position Purpose:

The Marketing Manager will represent the voice of the consumer – before, during and after launch. You will be seen as a brand and product champion as you work collaboratively with our brand/category, sales, creative, digital, and e-commerce teams, as well as outside agencies. You will support commercialization efforts through market research, competitive analysis, positioning, messaging, help drive execution of product packaging and assist with the overall go-to-market strategies. You will help provide creative direction for photoshoots, video shoots, and overall content development. Increasing brand awareness is a major marketing objective, and you will be responsible for developing, overseeing, and executing on all media, promotions, public relations, and communication plans.

Our category of portable power solutions and accessories is poised for growth, and we are looking for a Marketing Manager to be the champion for new and existing products. You will be the product expert on the marketing team to craft the product positioning and messaging around technical features and benefits to bringing them to life in ways that are easy to understand. Specifically, you will be responsible for the marketing of our power product categories which include charging accessories, power banks, jump starters, portable power stations and portable solar panels. While this will be the core role, additional responsibilities will be assigned to support other brands and product lines in the ACG portfolio.

Essential Duties, Functions and/or Responsibilities:

· Execution of market research and competitive analysis

· Positioning and messaging of new products and their features/benefits

· Defining key value propositions of new products

· Build and manage marketing programs to support specific objectives across multiple channels and audience segments in support of our overall strategic plans

· Partner with creative teams, other internal stakeholders, and external agencies and vendors

· Lead the execution of marketing programs from start to finish, driving collaboration with key stakeholders and leveraging the right internal processes

· Creating, developing, and managing marketing plan budgets

· Evaluate the impact of marketing programs in achieving their stated objectives, including impact on sales, brand lift, and retention

· Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications

· Identify trends and insights and optimize spend and performance based on the insights

Education and/or Work Experience Requirements:

• Bachelor’s Degree in marketing, communications, or business, with equivalent business experience in core areas outlined in this job description. Graduate degrees such as a master’s in business administration (M.B.A.) with an emphasis in marketing or related business concentration is a plus, but not required.
• 5+ years of professional experience in marketing management, supporting brands in a consumer products company.
• Prior marketing experience with power-related or technical products is a plus.
• Experience leading and managing collaborative teams.
• Highly strategic with experience in identifying target audiences and devising strategic marketing plans.
• Direct experience with analytics and related systems and tools.
• Strong analytical skills and data-driven strategic thinking.
• Up to date with the latest trends and best practices in brand marketing and measurement.
• Excellent verbal and written communication skills.
• Ability to work individually on a project and in a team environment.
• Strong organization skills, and multitasking capabilities to meet deadlines.
• Experience with Adobe Workfront, Monday.com, Amplifi.io Digital Asset Management (DAM) & Product Information Management (PIM) systems, and Qualtrics or similar market research and survey platforms is a plus.

Key Attributes:

• BE ACCOUNTABLE, COLLABORATIVE & TRUSTWORTHY: We are a growing marketing department that relies on each other to succeed as we serve multiple brands, product lines and various individuals in the organization.
• BE THE EXPERT: Develop market intelligence through competitive and market understanding. A foundational understanding of the industry, competitor brands and products, trends and ultimately the target consumer is imperative to our success. Know who the consumer is and find out what inspires them, what drives them, and what motivates their purchase decisions and behavior.
• BE DETAILED: An attention to detail and eye for quality are critical, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our consumer’s problems to help them thrive.
• BE CURIOUS: Build on what you know and never stop asking questions. Curiosity is the key to learning, discovering solutions, and capturing insights.
• BE A STORYTELLER: Craft compelling, emotionally driven messaging that defines key value propositions and benefits for our consumers.
• BE STRATEGIC: Prepare, research, plan and map out strategies and tactics for success.
• BE A RISKTAKER: The brand goals we have will not come without risk so new approaches, perspectives and ideas are needed.

Location / Working Conditions / Physical Requirements:

• Physical proximity to the Dallas Fort-Worth (DFW) area is preferred to accommodate a hybrid (in-office / work-from-home) schedule. Hybrid schedules apply to those living within 50 miles of the home office, which is located in Roanoke, Texas.
• A remote position may be considered based on experience and qualifications. Some domestic travel to the DFW area for monthly or quarterly meetings is expected for remote positions.
• ACG has domestic team members across all 4 continental time zones in the United States and the individual should be able to adhere to a Central Standard Time Zone weekday work schedule.
• Limited evening and weekend work may arise as job duties demand, especially supporting photo and video shoots or in collaborating and syncing up with overseas partners.
• This role occasionally requires lifting of up to 50 lb., as appropriate, to perform duties and responsibilities.

Employee Benefits:

· Medical, Dental & Vision Coverage, HSA/FSA, Life Insurance, AD&D Insurance, 401(k) Savings Plan, & Paid Time Off (PTO).

Alliance Consumer Group

Our recruiting firm has been retained by one of our Consumer Goods/Manufacturing clients to help them hire a Brand Marketing Manager. This job is hybrid and our client’s office is in the Edison area.

Step up your career in a role that places you at the center of our client’s dynamic growth journey. As Brand Manager, you’ll help shape our client’s brand narrative and share it with our consumers and partners. You’ll get the chance to make a real impact, contributing to the development and implementation of marketing strategies that significantly grow the business. This role is more than just a job – it’s a stepping stone to becoming a game-changer in our industry. If you’re eager to accept challenges, make a tangible difference, and be part of a team that values every contribution you make, then this is the perfect opportunity for you.

As Brand Manager, your essential duties will encompass the following:

· Develop a holistic view of macro trends, category & competitive landscape, and a deep understanding of consumer motivations to identify key opportunities for growth.

· Assist in translating marketing objectives into strong content and activities across social, digital, media, and PR.

· Manage brand engagement programs from ideation, concepting, operationalizing, execution, and reporting.

· Manage, evaluate, and respond to inbound requests for partnerships and sponsorships.

· Lead business analytics (share, competitive, consumption drivers), monitor performance against business objectives, and recommend course corrections as needed.

· Manage monthly consumption analysis and volume forecast, working with demand planning & sales strategy to deliver accurate forecast. Identify risks and opportunities to deliver on annual operating plan.

· Collaborate with key partners across sales & customer teams to develop compelling sell-in stories and materials.

· Identify strategic knowledge gaps and partner externally to develop learning plans.

· Proactively assist team members on other categories and or marketing products when needed.

· Be consumer-centric – striving to constantly exceed consumers’ expectations through relevant solutions and delightful experiences.

Qualifications:

· 3-5 years of consumer marketing experience in the FMCG and/or Supplements industry

· Experience in portfolio brand strategy development using a disciplined approach.

· Positive track record for developing successful breakthrough integrated marketing campaigns with an emphasis on digital and social media.

· Experience deconstructing business performance leveraging data analysis specifically in IRI, SPINS, or a similar data source.

· Strong knowledge of owned and earned media (social media, content marketing, influencers, video, mobile).

· Demonstrated ability to translate insights into actionable opportunities with limited information/ knowledge base.

· A strong attention to detail and the ability to coordinate and manage multiple tasks.

· Be consumer-centric – striving to constantly exceed consumers’ expectations through relevant solutions and delightful experiences.

BD Strategy Partners

Fotografiska is the Contemporary Museum of Photography, Arts, and Culture. A destination to discover world-class photography, inspiring programming, elevated dining, and surprising new experiences, Fotografiska was founded in Stockholm in 2010. The Museum has since opened a treasured, historic landmark building in NYC’s Flatiron District, expanded to Tallinn, and will welcome a Berlin Museum in 2023. Fotografiska’s goals are simple: to inspire new perspectives for a more conscious world through the power of photography, to bring people together in discovery, experience, impact, and community.

Fotografiska | New York

Located at 281 Park Avenue South, the six-floor, 45,000 sq ft. historic landmark is home to an unexpected mix of world-class art, vibrant cultural programming, and exceptional dining experiences including Verōnika and Chapel Bar. Recent exhibitions include works from Andy Warhol and David LaChapelle, and currently Hip-Hop “Conscious, Unconscious” and Elizaveta Porodina.

The Role

The Marketing team at Fotografiska New York supports an annual calendar of exhibitions, programs, dining, and retail offerings. Marketing manages digital platforms including fotografiska.com on WordPress CMS, HubSpot email sending platform (ESP) and CRM; social media channels including Instagram, Facebook, TikTok, and LinkedIn. The Digital Marketing Coordinator will support creation, distribution, and reporting of content across these platforms, plus support on general admin tasks. This position will report to the Marketing Manager.

Requirements

The role requires someone who is ready to:

Website

• Create dedicated web pages for exhibitions, events, and program series in WordPress CMS
• Refresh event listings and calendars for the museum, Chapel Bar, and Veronika; plus maintain visitor information, including closures, hour changes, and menu updates on fotografiska.com and 3rd party sites such as Yelp, Google Business, Apple Business Connect, Trip Advisor, etc.
• Support ongoing reporting using Google Analytics data.
• Ad hoc projects as assigned.

Email & CRM

• Produce weekly and monthly email series using HubSpot ESP to promote exhibitions, programming, food and beverage, and retail promotions to subscribers and members.
• Maintain and create lists in HubSpot CRM
• Support ongoing reporting.
• Ad hoc projects as assigned.

Social Media

• Support the Digital Marketing Manager in the development of social media content calendar.
• Maintain library of photography and video content, including uploading/organizing new assets; relaunch and manage YouTube channel.
• Schedule approved posts using Sprout Social tool.
• Support ongoing reporting using Sprout Social and Instagram analytics.
• Ad hoc projects as assigned.

On Site Signage

• Create and maintain digital signs for a rotating calendar of museum exhibitions and programming.
• Refresh wayfinding information on elevator screens
• Ad hoc projects as assigned.

Admin

• Support the Marketing department in the creation of presentations and reports.
• Maintain project calendars in shared project management platform, Monday.com
• Oversee printing of signs and bulk marketing materials
• Ad hoc projects as assigned.

Tools:

• AdobeXD and the broader Adobe Creative suite
• WordPress (or similar), HubSpot (or similar), Instagram/Facebook/TikTok/LinkedIn/YouTube, Sprout Social, Monday.com
• Photoshop, InDesign

Diversity & Representation: Fotografiska is committed to building and supporting diverse and representative communities, long-term career opportunities and extends Equal Employment Opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Compensation: The anticipated salary range for this position is $29.00 – $33.00 per hour. Fotografiska is committed to equitable and competitive compensation and benefits packages for our team members and will consider many factors when extending offers of employment. Some of the factors we consider may include: qualifications of individual applicants against the position and business needs, years of relevant experience in role or industry, specific or unique skills, certifications or professional accreditations specific to the role, and the location in which the applicant lives and/or from which they will perform the role. The anticipated range for compensation shared here does not include any other components or benefits that may available.

Benefits

Fotografiska Museum International

ABOUT US

The Travel Corporation (TTC) is a highly successful international travel group with over 40 award-winning brands. The company is family-owned, has been in business for 4 generations over 100 years, and operates in more than 60 countries, on 6 continents, with over 35 offices and more than 4,000 team members.

TTC, taking care of the destinations we visit is important to us. We’re proud to be a founding member of TreadRight, a joint initiative by TTC’s family of brands that works to sustain environments and communities around the world for future generations.

POSITION SUMMARY

The Director of Marketing for the Contiki brand will be part of the North American Marketing department and report directly to the SVP of Marketing and Communications. This person is responsible for developing marketing strategies, and plans and executing marketing efforts, while communicating the marketing plans to those involved, to build awareness and positioning the brand across North America with an end goal of driving conversions to meet business objectives.

This role is responsible for driving demand with targeted and qualified audiences for ultimate conversions and engagement. This person is instrumental in leading the cross-channel and regional marketing efforts and has a successful track record of planning, delivering, and monitoring campaigns and projects simultaneously.

This person is strategic, while also highly organized with exceptional attention to detail, can multi-task and prioritize effectively. Proficient and creative copywriting and creative design direction are essential together with the ability to work cross-functionally, liaising with various departments at all levels, including our in-house paid media team and our global creative and content team. This person will have a direct report, the Marketing Coordinator.

KEY RESPONSIBILITIES

• Alongside SVP of Marketing and Comms, develop the Contiki brand and product propositions, including integrated messaging strategies. Work with both global and regional teams to ensure integration throughout all activities.
• Responsible for initiating and executing promotional plans, setting calendar of promotional events, and conducts post promotion analysis with the Marketing Coordinator.
• Seek out and secure brand partnerships to drive marketing and brand objectives.
• Lead Contiki’s consumer research activity when budget allows, working with external agencies and internal teams.
• Explore new and innovative marketing channels to reach Contiki’s core demographic, alongside our in-house Digital Performance Marketing team.
• Act as guardian for Contiki’s visual and brand identity in North America.
• Work with the SVP of Marketing & Comms and the global marketing team to set and implement the overarching North American marketing strategy for the business.
• Develop, implement, and monitor marketing and communication strategies, integrated marketing campaigns, programs, and materials that support sales and business development efforts in all target market segments.
• Coordinate communication among marketing team members, including global teammates and interdepartmental departments while maintaining and executing marketing/project plans. Work cross-functionally with designers and developers to create deliverables for web pages, campaign and media landing pages, emails, digital PDFs, six-two blog articles, and other marketing material/assets.
• Ensure that any relevant scope of work to complete a marketing project or program is identified through the discovery and planning process and ultimately factored into available resourcing – including strategic planning, content production, digital marketing, campaign reporting and analysis.
• Oversees and approves creative copywriting for website, landing pages, video, email, digital PDFs, paid ads, SEO needs, social posts, and other relevant content – both consumer and trade facing for campaign and product launches.
• Manage paid media efforts directly with the Digital Performance Marketing team. Provide strategic direction on content and all channel marketing in relation to conversions and engagement.
• Assist with content planning and strategy on large program initiatives and projects on both a global and regional level.
• Lead and manage execution on cross-channel campaigns to increase site traffic and drive brand engagement.
• Lead Contiki’s marketing efforts to retain existing passengers and grow revenue by producing sales and lead generation materials and tools alongside global teammates.
• Work with global and regional marketing team members to implement best practices for all email communications creating a cohesive customer experience through the email nurture program and various past passenger communications/materials.
• Work closely with the Partner Marketing team to ensure efficient use of resources, implementation of plans, and communication to our travel partners.
• Provide tactical messaging and product offers and oversee all promo executions for the North American market.
• Work cross-functionally with senior management to create internal and external messages and value propositions. Produce internal communications to ensure employees’ cross-departments are well-informed of marketing or brand activity. Facilitate internal communications to ensure consistency and timeliness of message.
• Identify and monitor tourism board partnerships and activity with the Partnerships team.
• Work closely with Partner Marketing and Sales teams on their marketing plans for trade initiatives and marketing requests and programs such as eLearning and Advisor Portal to ensure Contiki is represented properly and Tone of Voice and USPs are reflected correctly.
• Work with SVP Marketing and Comms to manage and execute requests that come in from PR agencies by providing support for any related Public Relations activations, initiatives, data support, and influencer programs.
• Responsible for and manage annual marketing budget, including the processing of POs, check requests, and reconciliation.
• Provide clear strategy, direction, coaching, feedback, and mentoring to facilitate direct reports’ achievement of individual and group goals. Identify and act upon performance gaps and remedies for direct reports as needed. Perform weekly 1 on 1’s and timely performance reviews.
• Other duties may be assigned as needed.

COMPETENCIES

• Excellent organizational, presentation, and communication skills
• Proven ability to deliver results, in a fast-paced work environment
• Proactive, detail-oriented and highly organized
• Able to multi-task and effectively manage several projects at once
• Strong work ethic and organization/time management skills
• A “do-er” who is both a strategic thinker and also gets things done by rolling up their sleeves. The role would suit a marketer with a broad, but detailed, experience in all facets of integrated marketing. Strong commercial acumen. An energetic and enthusiastic attitude, with an entrepreneurial spirit and the ability to drive projects on own initiative. Excellent communication skills including copywriting (both technical and creative). Knowledge of multi-variant marketing channels and ability to manage budgets and resources within strict timeframes.

EXPERIENCE

• 6+ years in marketing or advertising/digital agency experience with B2C focus, required.
• Youth or travel marketing experience a plus.
• Solid budgetary management and project management experience.
• Experience in developing campaigns and messaging for a youth audience.
• Proven experience in managing marketing communications programs.

TECHNICAL REQUIREMENTS

• Working knowledge of Microsoft Office programs with proficiency in PowerPoint required.

TRAVEL REQUIREMENTS

• Infrequent travel may be required

WORK LOCATION

• This position is considered Hybrid with a minimum of 2 days per week in the Cypress office.

SALARY RANGE

• $90,000.00 TO $110,000.00

The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state or local laws or ordinances.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Contiki