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Job Overview:
As the Paid Media Manager at TimesOfAI, you will be responsible for planning, executing, and optimizing paid media campaigns across various platforms. The ideal candidate will have a strong background in digital marketing, with a focus on data-driven decision-making and the ability to analyze and optimize campaigns for maximum impact.
Key Responsibilities:
- Develop and implement paid media strategies aligned with overall marketing objectives.
- Collaborate with cross-functional teams to ensure campaign alignment with content and brand messaging.
- Oversee and manage campaigns on platforms such as Google Ads, Facebook, LinkedIn, and others.
- Monitor budgets, bid strategies, and audience targeting to optimize campaign performance.
- Utilize analytics tools to track, analyze, and report on key performance metrics.
- Provide actionable insights and recommendations based on campaign performance.
- Conduct A/B testing and other experiments to improve ad creative, targeting, and overall campaign performance.
- Implement continuous optimization strategies to maximize ROI.
- Manage and allocate advertising budgets effectively to achieve campaign goals.
- Forecast and report on spending against budget.
Qualifications:
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in managing paid media campaigns, preferably in the digital publishing or news industry.
- Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, etc.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
TimesOfAI