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Job Title: Director of Influencer Manager
The QYOU is a publicly-traded media and marketing agency with offices in Los Angeles, Toronto and Mumbai. The QYOU is looking for an LA-based (preferred) Influencer Marketing / Strategy Director to join our growing, award-winning Influencer Marketing team.
At QYOU Media, we harness the power of Creators and their communities for award-winning Influencer marketing / social media campaigns for leading entertainment brands, including Universal Pictures, Paramount, Sony, Lionsgate, Hasbro, eOne, Capcom, MGA, Hyundai, etc. Note: The position reports to the VP of Integrated Marketing and is currently remote for the foreseeable future.
Primary Functions
- Drive the creative concept and write-ups for Brand Proposals in response to RFP / RFI requests through collaborative brainstorms for all budget levels
- Work with the VP of Influencer Marketing, QYOU Studios and Sales Leads to build creative marketing proposals leading with Creator-First activations, Social Video Content, Market Research, Creative Writing and Concept Options
- Work hands-on with the Sales Partnerships team to put together RFP / RFI proposal decks, including brand integrations, brand-aligned talent, graphic design, copywriting and creative format selection featuring relevant talent
- Conduct market research on cross-platform social media Influencer talent aligned with target audiences and casting guidance identified in the RFPs / Brand Briefs
Key Responsibilities
- Work with the VP of Influencer Marketing to build high-level marketing timelines in alignment with proposed Influencer activations, brand channel programming strategy and paid media
- Transform brand briefs into laser-focused goals, strategies and tactics for each proposal infused with excellent writing aligned with the brief and creative concepts
- Operate as a video platform expert/practitioner, understanding trends across relevant social video platforms including TikTok, YouTube Shorts, IG Reels / Stories, Snap, etc.
- Develop creative concepts and programming ideas for proactive vertical pitches, general presentations, and RFP / RFI responses
- Experience creating sales materials, including One-Sheets, Case Studies, General Presentations,
- Providing pre & post-sales content consultation to sales, creative, and account management
- Write compelling consumer-facing copy for branded Influencer and channel content
Key Qualifications
- A college degree is required.
- A solid understanding of the TikTok ecosystem, trends, popular concepts, and the nature of viral content and trending content found on the platform.
- Strong knowledge of Google Suite/Slides, Graphic Design, Photoshop, Canva
- Experience leading and executing creative marketing / branded content creation/publishing across social video platforms (i.e., TikTok, IG Reels, YouTube, Facebook, Twitch, etc.)
- Knowledge of influencer and digital media space, and experience with pitching Influencer marketing programs to brands is highly preferred
- Excellent written and verbal communication skills (emphasis on writing creatively and succinctly to convey big ideas designed for brands while featuring Influencers)
- Advanced professional writing skills: B2B Marketing and B2C Copywriting
- Familiarity with project management software: Google Suite / Research and Media tools such as comScore, eMarketer, and Influencer Discovery Tools (i.e., Tagger, TrendPop, Creator Marketplace, etc.)
- Ability to multitask, prioritize and flourish in a fast-paced environment
- Experience with branded content, social video and digital video is a HUGE plus!!
- 5-8+ years of Influencer Marketing marketing and social video with a focus on RFP response is heavily weighted
- Potential for this role to manage 1-3 direct reports in alignment with business growth (depending on previous experience)
Total Compensation: Salaried, Health Benefits, etc.
Potential for other incentives (depends on experience level qualifications)
The QYOU