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JOB PURPOSE/OVERVIEW
The TCP E-Commerce Manager is responsible for leading the team in developing and executing the digital strategy across all ecommerce channels. This role will own creating the vision and sales driving growth plans for customers across ecommerce channel in alignment with marketing and organization strategies.
KEY RESPONSIBILITIES
• Ecommerce Leadership: Serve as the internal ecommerce expert and collaborate with the Chief Sales Officer and Chief Marketing Officer to deliver against sales and strategic objectives of the ecommerce business including best practice fundamentals ( Digital Shelf, Search Strategy, Assortment) and investment strategy across platforms and customers
• People Management: Lead team in driving business results and personal development
• Omni Channel Collaboration: Partner with the Field Sales team to drive omnichannel strategies, including content management, product launches, and customized brand content to meet shopper expectations.
• Digital Marketing Expertise: Ensure the availability of digital assets and manage marketing activities on platforms such as Amazon and other marketplaces to drive sales. Analyze metrics to maximize ROI and volume.
• Performance Tracking and Analysis: Develop and utilize digital commerce scorecards with key performance indicators (KPIs) to measure and track share, sales, search, media, and shopper metrics for improved conversion.
• Sales Fundamentals: Demonstrate strong command and control over sales fundamentals, including sales planning, trade fund management, deduction management, and forecasting to support the S&OP process.
• Program Performance Monitoring: Monitor and analyze program performance metrics, and effectively communicate key findings to cross-functional teams.
• Cross-Functional Collaboration: Collaborate with internal teams, such as Supply Chain, Logistics, and Trade Marketing, to resolve critical issues. Conduct root cause analysis and develop strategies and process improvements to minimize future issues.
• Assortment Strategy and Innovation: Develop assortment strategies for digital channels, identify gaps, and provide creative input on online offerings. Provide critical input to cross-functional teams to ensure timely implementation and profitable margins.
JOB SPECIFICATIONS/QUALIFICATIONS
Education & Professional Qualifications
• 5-7 years of relevant experience in CPG, with a focus on sales, marketing, or finance, gained from a manufacturer, retailer, or agency.
• 2+ years of strategic customer selling, including experience with Amazon ecosystem including Vendor Central
• 2+ years of people management experience preferred
• Undergraduate degree in a relevant field such as Business or Marketing.
Knowledge / Experience
• Experience working with third-party delivery companies, retail media groups, and ecommerce platforms like Amazon Vendor/Seller Central, Walmart.com, Shopify, etc.
• Excellent analytical, problem-solving, communication, and organizational skills.
• People leader with Ability to build effective working relationships locally and internationally and be a collaborative team player.
• Passion for the digital commerce space with an entrepreneurial drive to implement omnichannel strategies.
• Proactive and self-motivated with a consistent track record of achieving sales volume, distribution, and profitability goals.
• Responsive and flexible with a strong commitment to customer satisfaction.
• Energetic and optimistic with the ability to positively influence others.
• Confident and decisive decision-maker.
• Resourceful and innovative problem solver with the ability to identify alternative solutions and select the best option.
• Collaborative mindset with cross-functional partners in Sales Strategy, Marketing, Finance, and Supply Chain.
Tata Consumer Products – USA