Santa Monica Travel & Tourism

SMTT Overview 

Santa Monica Travel & Tourism (SMTT), Inc. is a non-profit, non-member organization governed by a board of 11 community individuals. SMTT is the official travel and tourism promotion agency for the City of Santa Monica. It is our job to promote Santa Monica and encourage visitors to stay longer and enjoy more of what our destination has to offer. SMTT operates four (4) locations: Visitor Information Kiosk in Palisades Park; Visitor Information Center at the Santa Monica Pier; Visitor Information Center on Main Street; and a Mobile Information Vehicle. For more information, please visit www.santamonica.com. SMTT takes pride in being a hybrid in-office/work from home organization.

To apply – read the full job description and send your resume, cover letter and salary requirements to [email protected] with the subject line “SOCIAL23”.

Position Overview

The Social Media Manager will oversee interactions with the public through implementation of content strategies on social media platforms. Duties include analyzing engagement data, identifying trends in consumer interactions and planning digital campaigns to build community online. The person in this role will implement SMTT’s social media strategy, develop brand awareness and generate captive, engaging content. The Social Media Manager is a highly motivated individual with experience and a passion for content strategy, blogging and community participation leadership. Reports directly to the Senior Director of Communications. $70 – $80K annual salary plus a full benefits package.

Responsibilities

●      Design and implement social media and website content strategy to align with organizational goals.

●      Develop social media and website content calendar, ensure deadlines are met.

●      Generate, capture, plan, organize and publish high-quality and engaging content across all of SMTT social media platforms including but not limited to Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest.

●      Establish strategy and presence on TikTok.

●      Create and schedule social media and website  content: write copy, create graphics and capture content that are brand aligned.

●      Interface and communicate with key community partners, livestream from local events.

●      Set objectives and leverage social media tools to track data, provide monthly reports.

●      Use social media tools to monitor the organization’s brand, industry news, social media trends and audience preferences.

●      Communicate with followers, respond to queries in a timely manner and monitor customer reviews and feedback.

●      Increase followers and engagement across all platforms.

●      Attend and support trade, media and influencer familiarization tours.

●      Promote business events including trade shows, media tours, marketing events.

●      Manage social media budget. 

●      Draft, update and maintain social media Standard Operational Procedures (SOPs) as needed.

●      Develop strategy and oversee social media for the organization’s nonprofit, Santa MoniCARES.

●      Crate and execute social media marketing campaigns and promotions to increase brand awareness.

●      Identify, cultivate and work with bloggers, industry experts, content creators and influencers to increase brand awareness and engagement.

●      Manage and monitor engagement, respond to comments and questions and moderate content.

●      Track and analyze social media metrics such as follower growth, engagement and website traffic leads.

●      Collaborate with internal departments to ensure consistency in messaging and to plan social media content that promotes events, cultivates a local following and highlights the destination, external partners and FAM tours.

●      Manage schedules, budgets, assets, and overall project organization to ensure requirements and project delivery dates are clearly communicated, understood and executed upon.

●      Provide general departmental and organizational support to Directors and C-suite.

●      Represent SMTT at community events and tourism industry functions. Occasional nights and/or weekends may be required.

Qualifications & Requirements

●      3-5 years of professional experience in social media.

●      Bachelor’s Degree in marketing or related field.

●      Experience with social media marketing and campaign management. 

●      Previous social media project management experience and demonstrated success.

●      Familiarity with using social media for business, including Instagram, Facebook, X (formerly known as Twitter), LinkedIn, YouTube, Pinterest and TikTok.

●      Detail-oriented, yet efficient, with high standards for work products.

●      Excellent time management skills and the ability to develop working timelines.

●      Impeccable and effective writing, editing, and verbal communication skills. 

●      Strong organizational skills and ability to handle multiple tasks and meet deadlines.

●      Attention to detail and problem-solving skills.

●      Knowledge of social media analytics platforms, Microsoft Office, Mac OS, database experience.

●      General knowledge of SEO and SERP ranking for web content.

●      Knowledge of Santa Monica is a plus.

●      Design skills are a plus.

●      Podcast experience is a plus.

●      Google Analytics certification is a plus.

●      Must be at least eighteen (18) years of age and possession of a clean driving record.

●      This is an at-will position. As an at-will employer, either SMTT or the employee may terminate the employment relationship at any time, for any reason, with or without good cause or advance notice.

●      Physical demands and the work environment described here represent those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to engage staff with disabilities to perform essential functions.  While performing the duties of this job, the employee is frequently required to stand, sit, walk, and reach with arms and hands. Must be able to lift 50 lbs. and perform repetitive motions 50% of the time.

●      We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

Santa Monica Travel & Tourism

SMTT Overview 

Santa Monica Travel & Tourism (SMTT), Inc. is a non-profit, non-member organization governed by a board of 11 community individuals. SMTT is the official travel and tourism promotion agency for the City of Santa Monica. It is our job to promote Santa Monica and encourage visitors to stay longer and enjoy more of what our destination has to offer. SMTT operates four (4) locations: Visitor Information Kiosk in Palisades Park; Visitor Information Center at the Santa Monica Pier; Visitor Information Center on Main Street; and a Mobile Information Vehicle. For more information, please visit www.santamonica.com. SMTT takes pride in being a hybrid in-office/work from home organization.

To apply – read the full job description and send your resume, cover letter and salary requirements to [email protected] with the subject line “COMMS23”.

Position Description

The Communications Manager role is an exciting opportunity to help grow the positive reputation of Santa Monica. This individual will help spearhead the organization’s corporate communications strategy to raise awareness of the importance of tourism to the community of Santa Monica. This role will lead targeted outreach to local businesses, area stakeholders, board directors, community members and civic groups to educate and inform on efforts and initiatives that foster engagement with and understanding of Santa Monica Travel & Tourism as a driver of a sustainable local economy. The individual in this role supports proactive and reactive community relations and acts as SMTT liaison within the regional tourism, non-profit and local community. This position reports directly to the Senior Director of Communications. 

Responsibilities

• Creates, implements and oversees communications strategy in support of promoting SMTT and the importance of tourism to the local community. 
• Works with community organizations to increase local awareness of the economic value of tourism and strengthen SMTT’s reputation in the community.
• Manages editorial calendar and dissemination for community-focused communications materials including SMTT’s e-newsletter program, website content and social media. 
• Writes communications materials for the public, including speeches, content, articles, scripts, etc. 
• Monitors local press and communication channels to identify potential issues and recommends courses of action/response.
• Manage PR Coordinator position; oversee assignments and provide mentorship.
• Helps manage updates to crisis communications plan as needed.
• Establishes, maintains, and constantly expands working relationships with local, regional, and international tourism industry partners, successfully soliciting their participation in SMTT programs.
• Analyzes research and global trends to support strategic outreach efforts and communications with stakeholders.
• Helps provide SMTT frontline staff with current information to keep them informed of community events, activities and issues. 
• Supports event creation, implementation, and follow up communications. 
• Represents SMTT via public presentations and community events where appropriate.
• Tracks and monitors communications data from newsletters and other outreach and reports the results regularly to senior staff and stakeholders.  Recommends and implements improvements as needed. Tracks results and effectiveness of all programs for which they are responsible.
• Works in collaboration with Senior Director of Communications and Public Relations Manager to ensure messaging across all SMTT channels is consistent, compelling, and effective. 
• Maintains and updates stakeholder outreach lists. 

Qualifications & Requirements

·       4-6 years of professional experience in media, public relations, or marketing.

·       Bachelor’s degree in communications, public relations, journalism, or related field.

·       Experience directly managing employees and their work. 

·       Previous experience working in public facing communications function with responsibility to interact with numerous and diverse stakeholder groups. 

·       Excellent writing (including AP style) and editing skills paired with a strong creative sensibility and strategic mindset.

·       Ability to write compelling content targeted to specific audiences. 

·       Social media savvy.

·       Strong organizational skills and ability to handle multiple tasks and meet deadlines.

·       Excellent verbal communication skills, comfortable with public speaking.

·       Attention to detail and problem-solving skills.

·       Knowledge of Microsoft Office Software, Mac, database experience.

·       Must be at least eighteen (18) years of age and possession of a clean driving record.

·       This is an at-will position. As an at-will employer, either SMTT or the employee may terminate the employment relationship at any time, for any reason, with or without good cause or advance notice.

·       Physical demands and the work environment described here represent those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to engage staff with disabilities to perform essential functions.  While performing the duties of this job, the employee is frequently required to stand, sit, walk and reach with arms and hands.  Must be able to lift 50 lbs. and perform repetitive motions 50% of the time.

·       We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

Santa Monica Travel & Tourism