Pair Eyewear

Casting Call: Content Creators for Pair Eyewear

Job Title: Content Creators for Pair Eyewear (Family & Kids Focus)

Job Description: Pair Eyewear is seeking passionate content creators to showcase its innovative and customizable eyewear collection. We are looking for individuals who can authentically represent the brand’s mission to revolutionize the eyewear industry. Whether you are an individual, family, or kids’ content creator, this opportunity allows you to express your unique style and creativity while promoting the brand’s customizable frames. Pair Eyewear offers glasses and sunglasses that adapt to all ages, making it a perfect fit for families and creators who want to feature eyewear for kids and adults alike.

Job Responsibilities:

• Create engaging and authentic content (photos, videos, social posts, etc.) that highlights the versatility and customizable nature of Pair Eyewear products.
• Showcase how Pair Eyewear fits seamlessly into everyday life, emphasizing how users can change their frames to reflect their evolving personalities and styles.
• If applicable, produce content that highlights the kid-friendly collection, demonstrating how eyewear can be fun and expressive for children.
• Collaborate with the Pair Eyewear marketing team to align content with brand messaging.
• Share content across personal social media platforms with appropriate tags and mentions to increase brand visibility.

Requirements:

• Must be a creative individual, family, or kids’ content creator with a strong online presence.
• Passion for fashion, eyewear, or lifestyle content creation.
• Ability to create high-quality, engaging visual content (photos, videos, reels, etc.).
• A genuine understanding of Pair Eyewear’s mission and product line.
• Experience in working with brands or creating product-focused content is a plus.
• Open to families with children, as we encourage showcasing the kid’s eyewear line.

Compensation:

• Paid opportunity (rate determined based on content scope and creator’s reach).
• Free Pair Eyewear products, including a variety of customizable frames to showcase in content.
• Potential for ongoing collaboration and long-term brand partnership.

At Pair Eyewear, we’re building the first personalized eyewear brand where glasses can be an extension of your personality, mood, and interests. With funding from leading venture capitalists in the consumer space, partnerships in the entertainment, sports, and fashion arenas, and a team of passionate individuals, we’re on a mission to completely revolutionize the eyewear industry. We’re excited that we already have the support of Good Morning America, The Today Show, Oprah Magazine, CNN, and Forbes helping us share our story.

We are seeking an Influencer Account Coordinator to identify, outreach, and manage new and ongoing relationships with creators across multiple social media platforms as part of our quickly growing influencer program. Our #PairPartner hashtag currently has over 489 million views on TikTok, used by our influencer partners, so you’ll be joining a team that’s making a big impact. You will report to our Influencer Growth Marketing Manager and work closely with the current Influencer team. You will own the relationships from end to end and be integral in supporting new collection launches and ongoing Evergreen marketing campaigns. You will learn the ins and out of influencer marketing while contributing to larger overarching Growth Marketing KPIs. You will work cross-functionally with our paid social, social media, and marketing teams to expand our reach and impact.

What You’ll do:

• Source, onboard, and communicate with large quantities of creators for evergreen campaigns and collaborations with licensed partners & foundations
• Manage contract negotiations, communications, and day to day executions involving product fulfillment, content approval, deadlines, payment, and more
• Review and ensure all content and associated partners are in compliance with brand guidelines
• Learn and own channel reporting across various KPIs to keep internal and external teams informed
• Collaborate and brainstorm with marketing and social team on creative content, new marketing campaigns, and curated gift packages

Who You Are:

• A hardworking team player who loves taking on new challenges and is driven by a high-volume environment
• You have strong communication skills and are able to de-escalate and respond to sensitive situations quickly, verbally and in writing
• You are innovative and adaptable to changing situations, familiar and excited by start-up and fast paced work environments
• You are an avid negotiator and are able to know when to hold your stance or walk-away
• You have excellent time and relationship management skills
• You are a quick learner and can adapt to new tools and processes

Need to Have:

• You have at least 1-2+ years of professional experience in influencer marketing, relationship management, account management, social media, public relations, and/or agency relations
• Minimum Bachelor’s degree in Marketing, PR, Communications, or other related field
• Experience outreaching and managing direct relationships on large scale through E-mail communication
• Proficiency in Google Suite & Microsoft Office

Nice to Have:

• Experience with influencer campaigns from Brand (preferred D2C) or Agency across TikTok, Instagram, Youtube, and/or other social media
• Proficiency in influencer marketing/account management platforms (Tagger, Grin, CreatorIQ, etc.)
• Posses some knowledge, or is eager to learn, of the latest influencer trends, industry, and popular creators

Some Benefits and Perks of Working At PAIR:

• Health, vision and dental insurance
• Generous vacation policies
• Competitive salaries with equity opportunities
• Retirement savings plan options
• Free eyewear (plus discounts for family and friends)
• NYC dog friendly office with flexible hybrid work options

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $50,000 – $65,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Pair Eyewear