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We earned our reputation as a preeminent marketing partner by delivering more than just a wide range of marketing and business optimization solutions. As we developed meaningful client relationships, our “why” emerged as empowering organizations to grow their community impact and influence. Our success is measured by the achievements of our client partners. We are seeking Marketing Director applicants that share this mentality.
The Marketing Director uses strong interpersonal and communication skills to oversee team collaboration and production while driving the agency to produce its best results. They are responsible for understanding and communicating internally and externally about marketing strategies and best practices, the agency’s service offerings, and tailored solutions to address each client’s situation.
Objectives
- Collaborate with the CEO in setting and driving organizational vision, operational strategy, and hiring needs
- Translate strategy into actionable goals for performance and growth helping to implement organization and client goal setting, performance management, and annual operating planning
- Create business value through effective and efficient marketing strategy
Responsibilities
- Design and implement comprehensive marketing strategies to include all stages of the buyer’s journey and align with client organization goals and correlating KPIs
- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of testing, tracking, reporting, analysis, and recommendations
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Stay on top of best practices and marketing trends
- Participate in the development of branding and corporate identity initiatives
- Manage conception, development, and implementation of marketing plans
- Conduct customer, brand, competitor, and product research initiatives
- Offer expert advice to develop innovative advertising and marketing strategies
- Negotiate with media partners to obtain advantageous contracts
- Work with the business development team and sales teams on brand initiatives
- Control budgets and allocate resources among projects
- Monitor progress and submit performance reports
- Provide guidance and feedback to other marketing staff
Qualifications
- 7+ years of relevant marketing experience
- 5+ years of professional Hubspot implementation experience
- 5+ years of managing large accounts experience
- 5+ years of media planning and buying experience
- Excellent leadership and communication skills
- Fluency in Google Business Suite
Position Type
- Full-time, exempt
Salary Range
- Marketing Director: $75,000 – $94,999
- Senior Marketing Director: $95,000+
Benefits
- Medical insurance, life insurance, disability insurance, and retirement plan availability.
Madison Taylor Marketing