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POSITION SUMMARY
As the Director of Communications, you will help to develop and implement LifeWave’s communication strategies under the direction of executive leadership. You will oversee the email, SMS, social media, the LifeWave app, and internal communications for the company. You will also be responsible for developing effective integrated marketing, messaging, sales messaging, and communication strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Drive all marketing and sales communication efforts for LifeWave.
- Help with the development and execution of an integrated digital marketing strategy that drives customer engagement and the nurturing of sales leads, while gathering and reporting meaningful data analytics for future decision making
- Help to drive the strategic and tactical execution of marketing and sales campaigns and activities, including advertising, public relations, events, promotions, and sales tools.
- Implement performance metrics and tracking tools to measure results.
- Collaborate with product management, creative and content teams, and other cross-functional leads to create integrated marketing programs that drive interest, influence, and achieve sales and growth targets.
- Create and manage communication plans and a communications and marketing calendar.
- Respond to urgent issues and challenging situations quickly and professionally.
- In coordination with other marketing leadership, ensure all company materials have consistent and positive messaging and branding.
- Conduct quality control on all communications.
- Manage a team of marketing and communications staff.
- Responsible for the company’s public relations and media outreach.
- Manage the email marketing platform, including suggestions to improve or upgrade to meet growing communication needs.
- Responsible for SMS communication.
- Write and edit emails, blogs, social media posts, and other documents as necessary.
QUALIFICATIONS
- 7+ years of experience in integrated marketing & communications.
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field. MBA is a plus.
- Direct sales experience.
- Strong writing ability.
- Solid understanding of email, SMS, and social media best practices.
- Experience creating and executing marketing and communication plans.
- Budget management experience.
- Proven ability to build consensus and work effectively within a cross-departmental team.
- Ability to define problems, gather data, establish facts, and draw valid conclusions.
- Excellent oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers.
- An affinity for current digital technologies is essential.
LifeWave Corporate