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Introducing iSOCRATES
Looking for a MADTech (Marketing Tech, Ad Tech, and Data Tech) domain career opportunity that will enable you to learn and grow? Great personal and professional opportunities await you at well-established, employee-owned, global MADTech products/services leader iSOCRATES!
iSOCRATES is one of the fastest-growing global organizations in tech-enabled media and marketing services and data and analytics. iSOCRATES advises on, builds, manages, and owns mission-critical Marketing, Advertising, and Data platforms, technologies, and processes as the Global Leader in MADTech Resource Planning and ExecutionTM serving publishers, marketers, agencies, and enablers.
iSOCRATES is staffed 24/7/365 with our proven specialists who save partners money, and time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
The company is headquartered in St. Petersburg, Florida, U.S.A. with our global delivery center in Mysuru, Karnataka, India. We started our Mysuru Delivery Center in 2017 with 4 specialists, now number 200+, and expect to grow to hundreds in the next few years.
The Company is led by a team of proven, successful industry veterans who have worked together in iSOCRATES and elsewhere for years. We are a values-driven organization defined by the strength and diversity of our Associates throughout the world who we expect will become strong, contributing shareholder-partners.
Through our ongoing formal commitment to learning and development, iSOCRATES Academy expects to enter a continuous, rigorous learning and improvement environment taught and mentored by subject matter experts, industry leaders, and peers. At iSOCRATES, you and your contribution count.
At iSOCRATES, we are committed to achieving and sustaining global leadership in our industry while creating a compelling working and learning environment in which you are respected and appreciated. Are you up for the challenge and rewards that await you at iSOCRATES?
Job Description
The Engagement Manager role manages, directly and indirectly, the channel and client-partner-facing (as opposed to Delivery) aspects of iSOCRATES’s global Analytics, Business Intelligence, and Data Science and Data Engineering teams. The Engagement Manager is accountable for helping to define, support, and deliver both the Company’s value proposition and its Marketing, Channel activities, and Business Development as it relates to these teams which are located in the U.S. and India. The Engagement Manager is an active, billable Lead Consultant. There is a parallel Manager in the firm’s India Delivery Center who has day-to-day responsibility for the Practice’s Delivery teams.
The Engagement Manager and the Data and Analytics Delivery/Project Manager work together to implement, manage, and deliver solutions that drive success in meeting and exceeding our client partners’ business KPIs.
The Engagement Manager is the first point of subject matter expertise for his/her assigned prospects and client partners. In this role, you will develop strong relationships with a variety of client partners and internal and external resources, connecting with key business executives and stakeholders.
He/She will be responsible for all aspects of the pre-and early-stage client-partner pitch and onboarding processes, leading the front end of the Data and Analytics Consulting and Managed Services teams. The Engagement Manager is responsible for uncovering and understanding the unmet needs of client-partners, working with Delivery teams to obtain data/pre-tabulated data to support the analytics and insights, and fulfilling client-partner requests for insights and analytics. The Engagement Manager will also support client-partners interested in consulting hours implementing or customizing iSOCRATES’s own proprietary BI platform, MADTechBI™ (https://madtechbi.com) and MADTechAI(™). Some travel may be required on a case-by-case basis.
You should have expert knowledge of business intelligence tools such as Power BI/AWS Quicksight and Tableau, and the ability to write queries (SQL) and execute data visualizations in Excel/Google Sheets and Microsoft Powerpoint/Google Slides. You should have strong knowledge of PII and non-PII data, various analytic and business intelligence tools, media and marketing data, and modeling. Experience with programmatic campaign management (e.g., display, video, mobile, social, native, audio, advanced TV) and experience with yield management, SSPs, DSPs, DMPs and exchange-based media buying and selling is required.
The Engagement Manager will also be responsible for supporting internal Company Data and Analytics-related business and product strategy and management and certain 3rd party partner certification programs, including training and marketing.
Responsibilities:
- Day-to-day senior point of contact with our key clients. Build, grow, and maintain relationships, gaining a deep understanding of their business and marketing needs Working with our Delivery and Development teams in India, monitor and optimize metrics for delivery, reporting, and analysis.
- Work with clients to uncover and understand unmet business needs and needs for insights that improve their business performance. Convert this understanding into business and technical requirements for the Delivery teams to obtain the data/pre-tabulated data to support the requested insights and to execute advanced analytics such as market mix modeling, and segmentation. Analyze the advanced analytics results and data/pre-tabulated data to uncover the insights. Communicate insights to the client via meetings and client-ready Excel/sheets and PowerPoint/slides presentations.
- Address internal and external partner queries effectively and in a timely manner.
- Generate partner memos and presentations providing recommendations as to methodologies, processes, and key insights.
- Help prepare RFI/RFPs and RFP/RFI responses in a timely manner.
- Troubleshoot technical issues.
- Be the in-house, partner-facing expert in Analytics, BI, Data Science and Engineering, SSPs, DSPs, DMPs, CDPs, mix modeling, attribution modeling, propensity modeling, AI, and blockchain.
- Help develop best practices by creating training materials, sales materials, and partner-facing guides.
Qualifications:
- Bachelor’s Degree, preferably business, engineering, or quantitative degree, graduate degree preferred.
- Overall min. of 10+ years of experience, Minimum 2 years of digital advertising media and marketing experience. 4+ years of experience in BI/Analytics/Data Engineering preferred.
- Knowledge of all/any cloud platform (AWS/Azure/GCP) required.
- Demonstrated experience and skills in data storytelling and data visualization.
- Strong understanding and ability to use any Visualization tool (Tableau / Sisense / Power BI)
- Strong SQL Skills
- Knowledge of Brand and Direct Response digital media and marketing
- Knowledge of programmatic media systems and tools (e.g., ad servers, ad exchanges, platform providers, attribution, tagging, ad verification, measurement, brand safety, viewability)
- Experience with DSPs, DMPs, SSPs, and CDPs preferred.
- Experience with CPA, CPC, CPL, and CPM marketing campaigns preferred.
- Knowledge of ad targeting and optimization methodologies
- Proficiency in MS Office, including Excel, PowerPoint and Word, and Google Analytics or Adobe Analytics
- Proficiency in data analysis including pivot tables and advanced functions.
- Outstanding troubleshooting, analytical, and problem-solving abilities with APIs
- Team management experience is required.
- Effective time management skills – ability to prioritize and meet deadlines.
- Thrive in a fast-paced start-up environment.
- Strong analytical, problem solving and critical thinking skills.
- Collaborative team player yet comfortable with independence.
iSOCRATES LLC