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About HTC
HTC built a vision of the future by combining humanity with technology to unleash our collective imagination. At HTC, we believe that VIVERSE, the combination of virtual and augmented reality, high-speed connectivity, AI, and blockchain – reachable on any device, anytime and anywhere – will reshape the next decade in every industry and influence human beings’ social life.
About Your Next Opportunity
HTC is seeking a Performance Marketing Assistant Manager to join our growing marketing team. The ideal candidate will be a digital marketing expert, especially in paid media and performance marketing.
Primary responsibilities include planning, executing, and measuring the success of our digital performance marketing activities. You will be at the forefront of driving customer acquisition and sales revenue for our cutting-edge products. Your expertise in paid media will be instrumental in our digital marketing efforts.
This position will be heavily involved in paid media strategy planning and operations of global branding and performance campaigns on multiple ad platforms, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and DSP solutions. The ideal candidate will plan, execute, and optimize advertising and other digital marketing campaigns for VIVE/HTC main product lines globally.
This role is under the Global Marketing team at our HQ . You’ll have the opportunity to work with various departments within the company and co-work with regional teams in different markets.
Additional job responsibilities include, but are not limited to:
Paid Media Campaign Strategy & Planning:
- Develop impactful media strategy and propose media plans that align with research and insights
- Identify objectives, benchmark performance across digital media channels, and advise on measurement KPIs
- Utilize media planning and buying tools in the development and implementation of paid media campaigns
- Conduct market research and audience analysis to develop communication and creative strategies
- Handle management of media assets and coordinate with designers and copywriters on the timely delivery of materials for implementation
- Manage coordination and campaign-level negotiation with media partners
- Research and identify potential new innovative methodologies and tools that may be used to optimize digital media strategy and execution
Paid Media Execution & Data Analysis:
- Collaborate with stakeholders to execute media campaigns at the global and regional scope
- Conduct campaign set-up and day-to-day campaign management across ad platforms
- Track, measure, and report on campaign performance metrics, providing regular insights and optimization recommendations to achieve target KPIs
- Analyze data, interpret trends, and provide actionable insights to improve campaign results
- Perform ad tracking and ROAS/ ROI analysis to evaluate the efficiency and effectiveness of different digital marketing channels
- Deliver ad reports via Excel/ Power BI and presentations to stakeholders among different global regions
- Keep track of paid media trends and best practices in the markets.
Basic Qualifications (Required Skills and Abilities)
- Bachelor’s degree
- 5+ years of experience in digital marketing, paid media planning, and buying
- 1+ year of project management experience; media agency work experience is a plus
- Experience using digital ad platforms with hands-on operation
- Experience setting up, optimizing, and analyzing paid media campaigns
- Extensive knowledge of various media planning and audience insights tools
- Strong analytical abilities, including analyzing data and drawing insights
- Enthusiastic, creative-thinking, and self-motivated with the ability to lead and manage projects proactively
- Ability to demonstrate a strong degree of accuracy and attention to detail, with an overall passion for continual improvement
- Proficiency with Power BI and Microsoft Word, PowerPoint, and Excel for producing reports and presentations
- Ability to research, troubleshoot potential issues, and articulate problems with internal groups.
- This role requires regular communication with colleagues in Taipei. Flexible work time is expected
Preferred Qualifications (Desired Skills and Abilities)
- Experience in CRM/Email Marketing planning and implementation
- Experience in the consumer electronics, mobile phone, and VR industries
Working Conditions
- Primary work location is indoors
- The employee must occasionally lift and/or move up to 15 pounds
- Prolonged periods of sitting at a desk and working at a computer
- Specific vision abilities required by this job include close vision and long periods of detailed work with VR equipment
- The employee is regularly required to sit
- The employee is occasionally required to stand, walk, reach with hands and arms, climb, balance, stoop, kneel, crouch, or crawl
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
HTC is an equal-opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees’ and applicants’ time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.
At the time of posting, HTC’s estimated annual base salary for this position is $90,000 – $120,000 USD. Individual compensation will vary based on job-related factors, including candidate skills, qualifications, experience, business needs, and geographic location. This position is also eligible for participation in our discretionary bonus programs.
HTC is proud to offer a comprehensive benefits package to our employees and their families. The successful applicant for this role will be eligible for health, vision, dental insurance, 401k matching, and other employee benefits as the company implements. For information regarding our available benefits, please copy and paste this link (https://c2mb.ajg.com/htc/home/) into your web browser. Contact our Human Resources department if you have questions.
HTC’s privacy policy is posted at this link. Copy and paste to your browser for more information: https://www.htc.com/us/terms/privacy/
If you need assistance to accommodate a disability, you may request it anytime. Please contact HTC at (425) 679-5318.
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HTC VIVE