Henderson Scott

Director of Growth Marketing

Location: Hybrid in the office in Santa Clara

Salary Expectations: Up to $230,000 per annum on the base plus bonus and stocks

I’m currently working with a High Growth, Series C CyberSecurity start up with an utterly unique CyberSecurity product that has been proven to reduce customer’s risk by 95%. Their target customer is the biggest customers out there and they have been growing their customer base very well amongst their target audience. Last quarter, they closed 10 Fortune 500 companies with multimillion dollar deal sizes.

You would be the first Growth Marketer in the company and would come in and set the strategy for the company. This is a great opportunity for someone ambitious that is keen to make a name for themselves and accelerate their career. There is then a long term potential to build up a team and move into leadership.

Responsibilities as Growth Marketing Director:

• • Serve as a leader over the demand generation function within the marketing department.
  • Lead, execute and manage demand generation programs and account-based marketing strategies to secure interest, engagement, and meetings with prospective customers for our threat intelligence, security collaboration, and security automation solutions.
  • Manage and measure lead generation technologies including: HubSpot, Google AdWords, Drift, LinkedIn advertising, ZoomInfo, and others.
  • Drive demand generation programs by leveraging inbound and outbound strategies (e.g. webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, target prospect marketing, etc)
  • Develop and execute strategic account strategies working directly to enable the sales organization to identify engaging and creative methods for engagement.
  • Work cross-functionally with sales and marketing leaders to define and establish campaign workflows that include integrated connections to other platforms.
  • Partner with content writers and SMEs to provide campaign customization according to the analysis of buyer needs.
  • Manage inbound and outbound activity of BDR team to develop leads, engage contacts, and nurture existing database.
  • Lead the process of A/B testing growth tactics to improve response and conversion rates in the funnel.
  • Bring new creative strategies to generate awareness of solutions as measured by traffic to the web site, content and other digital properties to increase subscriber base and generate qualified leads for the BDR organization.
  • Manage SEO and paid digital agencies, assist in program analysis and optimization
  • Oversee web presence and calls to action, including improving website lead and traffic performance, and facilitating website update requests by working with the global web site team.
  • Improve processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend.

The ideal profile would have:

• 5-8 years’ experience in Demand Generation/Growth Marketing
• CyberSecurity experience preferred but open to Software
• Experience targeting Large, Fortune 1000 customers
• Experience implementing strategies into how to break into these Fortune 100-1000 customers
• Bonus points for start up experience

Benefits of working at this CyberSecurity start up:

• Working with some of the most talented people in the industry
• Working with a leading product that is proven to reduce risk by 95%
• The ability to make a large amount of money – with low quotas and high accelerators, you will be making a lot
• A compelling amount of stock
• Career progression is available

Keywords: Director of Demand Generation, Demand Generation Director, Senior Director of Demand Generation, Growth Marketing Director, Director of Growth Marketing, Senior Growth Marketing Director, CyberSecurity, Cloud Security, Start Up, EDR, CASB, Threat Intelligence, Data Security, SASE

Henderson Scott

Henderson Scott have been retained by a Pre-IPO leading DevOps vendor looking to on board a first on the ground growth marketer to continue driving their success.

Since their establishment in 2019 they have achieved year-on-year growth, have grown to 90 employees and are now gearing up for their next round of funding. Utilising cutting-edge technology they enable Dev teams to consistently deploy and track changes across business applications.

Joining the business as the founding US growth marketer you have a unique opportunity to play a defining role in one of the most disruptive DevOps vendors in the market.

You will..

• Identify, target and experiment with new distribution channels.
• Pan, execute and measure content activity.
• Contribute to the growth of the business through SEO efforts focusing on generating search traffic.
• Increasing conversion rates through CRO activity.
• Own objectives and take these projects from A-Z.

Skills & experience ..

• You have initiated and experienced success with content (specifically distribution)
• You are comfortable with numbers, Excel or Google Sheets
• Experienced with marketing and/or product analytics solutions such as Mixpanel and GA
• Familiar with SEO

Henderson Scott