Heather March Casting

Real Friend Groups for Lifestyle Campaign

Job Description
A feel-good lifestyle campaign is casting real groups of friends or family members to celebrate long-lasting friendships. This project focuses on authentic connections, highlighting people who have shared years of memories together. The campaign will feature genuine interactions, making it ideal for non-actors who want to showcase their real-life bond on camera.

Job Responsibilities

• Appear on camera as part of a real friend or family group
• Share natural interactions and authentic moments
• Participate in lifestyle-style filming and light direction
• Collaborate with the production team to capture genuine connections
• Be comfortable showcasing personal stories and memories

Requirements

• Ages mid-40s to mid-50s
• Real groups of friends or family who have known each other for years
• No acting or modeling experience required
• Must have access to old photos or videos together
• Comfortable being filmed in a natural, documentary-style setting
• Open to groups with shared activities (sports, choir, hiking, etc.)

Compensation

• Fully paid opportunity
• Featured in a lifestyle campaign
• Professional production experience
• Opportunity to celebrate real friendships on screen

Female Friends or Family Groups for Lifestyle Campaign

Job Description
Casting real female friends or family groups for a fun and heartfelt lifestyle campaign promoting a feminine hygiene product. This project is looking for authentic women with long-standing relationships who can bring genuine chemistry, confidence, and personality to screen. Filming will highlight real connections and shared memories in a vibrant and relatable campaign.

Job Responsibilities

• Appear as a group in a lifestyle commercial campaign
• Showcase natural interactions and authentic friendships
• Share genuine moments and expressions on camera
• Follow direction from the production team

Requirements

• Female groups (friends or family), ages 45–55
• Must have a long-term friendship spanning many years
• Comfortable on camera and emotionally expressive
• Confident, authentic, and engaging personalities
• Must have photos or videos together from past years

Compensation

• £2,850 total fee per group selected
• Fully paid campaign opportunity
• Opportunity to be featured in a national campaign

Casting Call for Hairbrush Brand Campaign – Real People Experiencing Hair Loss

Job Description
A leading hairbrush brand is seeking real people who are experiencing hair thinning or hair loss for a heartfelt and empowering commercial campaign. This project aims to share authentic stories from individuals navigating hair changes caused by real-life circumstances. The shoot will take place in London and is a fully paid opportunity.

Job Responsibilities

• Participate in a lifestyle and testimonial-style shoot centered around real experiences

• Share genuine emotions and stories about your hair journey

• Collaborate with the creative team to capture honest and empowering on-camera moments

Requirements

• Open to all genders and ethnicities

• Individuals experiencing hair thinning or hair loss due to one or more of the following:

  • Menopause

  • Medication or illness

  • Postpartum changes

  • Chemical treatments or bleaching

  • Stress

  • Weight loss

• Must be confident and comfortable sharing personal experiences on camera

• Must be available for the London shoot on November 21

Compensation

• Fully paid campaign opportunity