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“Grown Brilliance is an emerging lab-grown diamond jewelry brand in the United States taking its business direct-to-consumer through an e-commerce pureplay website featuring high-quality lab-grown diamond jewelry in the luxury goods space. Our mission is to bring affordable luxury to consumers on a frictionless e-commerce platform. The Company is supported by a vertically integrated jewelry manufacturing supply chain.”
Responsibilities
- Develop and execute growth marketing strategy and tactics for all channels, including SEO, SEM (paid search), social media, affiliate marketing, influencer marketing, email, and other paid media, while also uniquely positioning the brand to speak to our target consumers
- Working with external and internal resources, oversee the execution of digital spend/programs from conception through execution to ensure strategic alignment remains intact
- Manage return on ad spend (ROAS) while simultaneously increasing brand awareness
- Create, measure and manage the total marketing budget
- Conduct competitive and market analysis to determine both best practices and key differentiators
- Craft tone of voice, messaging, and overall brand positioning in the market to consumers
- Create a customer experience plan with metrics across all customer touchpoints, from acquisition to retention.
- Partner cross-functionally with other teams to build a digital road map and deliver best-in-class digital marketing
- Knowledge of the consumer and develops data-backed business and consumer insights to drive e-commerce business success
- Drive digital analytics practice by clearly defining objectives, generating reports, providing performance analysis, and developing recommendations for optimization
Qualifications
- · Results-oriented, proactive player-coach who is able to lead a team and roll up their sleeves
- · Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- · Coaching, developing and managing direct reports
- · Proficient in marketing analytics and market research
- · Comfortable with ambiguity and evaluating risk/opportunity
- · Able to develop budgets
- · Familiar with financial planning and strategy
- · Strong time management skills and experience working on cross-functional teams
- · Outstanding communication and interpersonal skills.
- · Up-to-date on the latest trends and technologies in digital marketing.
- · Proven working experience of over 7 years in digital marketing
- · Bachelor’s or master’s degree in marketing or a related field
Grown Brilliance