GAYLE

Job Description

GAYLE is seeking a Freelance Social Media Coordinator to help develop and maintain the brand’s visual identity across social media platforms. The successful candidate will be responsible for creating engaging content, monitoring trends, and ensuring a refined, editorial, and commercially relevant online presence that aligns with the brand’s image and marketing objectives.

Job Responsibilities

• Monitor emerging social media trends, content formats, and audio trends.
• Identify content opportunities that align with the GAYLE brand.
• Plan, coordinate, and schedule content in line with marketing calendars, product launches, and seasonal campaigns.
• Capture, produce, and edit high-quality photo and video content.
• Create short-form content optimized for platforms including Instagram, TikTok, Pinterest, and other digital channels.
• Maintain a consistent and engaging brand presence across social media platforms.

Requirements

• Strong understanding of the GAYLE brand, target audience, and market positioning.
• Proven experience in social media content creation and management.
• Ability to produce high-quality visual and video content.
• Knowledge of current social media trends and platform best practices.
• Strong organizational and content planning skills.
• Must be based in London.

Compensation Details

• Freelance position
• Compensation details will be discussed with selected candidates.