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Job Description –
The Social Media Campaign Coordinator position is primarily focused on the development and execution of social media campaigns. The chosen candidate will work out of the corporate office in Belmont, MI. Fourth Arrow Brands is a Wynalda company that is heavily involved in the outdoor industry, specifically hunting industry.
This position is full-time salary, health benefits, 401k with employer match, and paid vacation.
Core Responsibilities
- Develop, execute, and manage social media advertising campaigns
- Create social media ad funnel strategy primarily on Facebook and Instagram
- Monitor ad campaign performance and make suggestions for improvement
- Build and distribute reports according to campaign goals and initiatives using provided tools
- Create photo and video content for client social media channels and campaigns using provided assets as well as creating original content as needed
Requirements:
- Bachelor’s Degree in Marketing, Advertising, Communications or industry experience equivalent
- Proficient with video editing
- Some knowledge of composing animated graphics in Adobe After Effects
- Basic photography skills
- Basic videography skills
- Comfortable working with clients in the outdoor sports industry including hunting & fishing
Preferred Experience:
- Facebook Ads certified
- Google Ads certified
- WordPress and or Shopify CMS basics
- Adobe Illustrator suite
- iMovie video editing
Skills:
- Developing Facebook & Instagram ad campaign Full Funnel strategy
- Facebook & Instagram ad campaign set up – additional platforms a plus
- Google Ads management
- Setup and implementation of social media ad tracking and conversion pixels
- Analytical with a good sense for managing campaign data trends
- Measurement & reporting per KPIs – ability to determine ad campaign success or failure, and action steps – & communicate findings to clients
- Familiarity with social media campaign measurement, and project management tools
Personality Traits:
- Ability to excel in a small team environment
- Highest level of integrity personally and professionally
- Can embrace change in an industry that changes weekly and is a problem solver
- Passion for social media in business; Facebook, Instagram, Snapchat, Twitter, LinkedIn, YouTube
- Extremely organized, self-motivated and committed to follow-up with attention to detail
- Strong communication skills – comfortable speaking up in small but collaborative group
- Creative thinker who can produce unique content
- Candidates who have sales experience a major plus
Fourth Arrow