Empower Media

The ideal candidate will have a 7+ years experience buying Digital Media. Should include strategy development, planning, buying, technical implementation, and campaign stewardship with direct media partnerships. Programmatic buying experience is a plus. They bring creativity and innovation to their work. They have experience buying across channels that include Display, Audio, Video, Mobile, and Native. They have deep experience in creating large, custom, integrated programs with publishers and a solid reputation in the industry.

The candidate is a proven leader, capable of creating and articulating a vision and rallying internal and external partners around it. They have a perspective on where the industry is going, informed by years of experience within it. They lead by example and always do the right thing when interacting with employees, clients, and media partners.

Responsibilities:

• Lead planning, buying, trafficking, billing, maintaining of buys for Digital Media campaigns, both local and national
• Activate media through direct partnerships, including managing programmatic partners
• Understanding of channel measurement and proper application in planning
• Engagement with client teams and eventually, clients direct, via written communication, meetings, presentations
• Participation in thought leadership, especially POVs and media evaluations

Qualifications, Education & Experience:

• 5+ years digital media buying experience
• Programmatic experience is a plus
• Agency experience is a plus
• Current or past familiarity with planning tools (Nielsen, comScore), ad servers (DCM, FlashTalking, etc.), media accounting systems (MediaOcean, Prisma, Strata)
• Willingness to learn new approaches to media buying
• Innate curiosity and passion for technology with strong relationships with media partners
• Bachelor’s degree in Marketing, Business or related field
• Should have experience in creating, passing, and overseeing successful implementation of tracking pixels

Empower Media

The ideal candidate will have an 8+ year background in digital media that includes strategy development, planning, buying, technical implementation, and campaign stewardship with direct media partnerships and with programmatic buying. They bring creativity and innovation to their work. They have experience in National and Local, buying across channels that include Display, Audio, Video, Mobile, Native, and Social. They have deep experience in creating large, custom, integrated programs with publishers and a solid reputation in the industry. They are very knowledgeable on all Google products.

The Director, Performance Marketing (social) is a proven leader, capable of creating and articulating a vision and rallying internal and external partners around it. They have a perspective on where the industry is going, informed by years of experience within it. They lead by example and always do the right thing when interacting with employees, clients, and media partners.

The Director’s responsibilities fall under three core areas:

Client Development

• Serves as the “digital quarterback” across digital efforts within Empower and across multiple client internal teams and external agency partners
• Have the ability to speak to all aspects of Digital from Digital Partnerships, Programmatic, Search, and Social with support of other subject matter experts.

Team Development

• Coaches, mentors, builds a team of Digital Media subject matter experts (SMEs) through on-going training
• As a leader this role will be an important partner in the in the hiring process performance management as it relates to employee evaluations/reviews
• Works with Practice Leader to determine staffing assignments, growth opportunities etc.

Business Development

• Regularly consults with internal client teams to improve their knowledge and confidence in the Digital Media space
• Actively participates in Empower’s platforms, including creating case studies and authoring POVs and thought leadership pieces for the website
• Is active in new business efforts for the agency, both in supporting and lead presentation roles related to new business outreach, response to RFPs, and presentations

Requirements

• Equal willingness to learn and to teach
• Innate curiosity and passion for technology with a strong relationships with media partners
• Bachelor’s degree in Marketing, Business etc.
• 8+ years digital media strategy/planning/buying experience
• Current or past familiarity with planning tools (Nielsen, comScore), ad servers (DCM, FlashTalking, etc.), media accounting systems (MediaOcean, Prisma, Adazzle)
• Should have experience in creating, passing, and overseeing successful implementation of tracking pixels

Empower Media

We value the power of collaboration and teamwork; hence the candidate should be committed to working 4 days a week out of the hired city office, but with the option to work within other offices if required (Atlanta, Chicago, and Cincy).

The Associate Director, Media Strategy brings Creative Media to life by designing, presenting and overseeing our agency’s client output from the Activation Department (media planners/buyers, influencer marketing experts, and social media). Working “full stream” (up and down), the Associate Director is an always-on role that is part of all-important client activity. They collaborate with a core team that also includes Client Leadership, Analytics, Creative, and Strategy. The Associate Director is responsible for bringing holistic, innovative, and creative thinking to our work.

Responsibilities:

• Co- develop brief with Client Leadership and Strategy, kicking off and leading Activation team to write data-driven, innovative, and creative media recommendations
• Partner with Analytics Lead for plan framework and measurement approach
• Present recommendations to clients, including senior clients
• Lead internal teams through activation of approved recommendations through close partnership with internal Operations team
• Actively engage in optimizations, testing, and key reporting initiatives
• Build and maintain client flowcharts
• Merchandise the agency through quality assurance and enthusiasm for our work
• Author cross-channel POVs for clients and for the agency
• Travel up to 20%

Requirements:

• 5-6 years agency experience in media or planning role
• Unwavering client and team strength, with natural ability to build widely felt trust and rapport
• Tireless and impeccable communication with internal and external teams, driving for big picture comprehension and clarity of roles and tasks across all team members
• Excellent listening and critical thinking skills to understand diverging opinions and ideas from SMEs, ultimately making the right call for a client
• Consumer empathy that translates into highly engaging and high performing work when deployed in market
• Proven ability to spot the need to pull in other team members for help and for depth, with the humility to act on it and share the spotlight appropriately
• Ability to inspire, deliver, nurture, and celebrate innovation and creativity
• Celebrating success widely and giving needed feedback to individuals directly, diplomatically, and decisively

Empower participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.

Empower Media