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Job Summary:
The Senior Channel Marketing Manager is responsible for developing, driving and leading channel marketing strategies for ECOVACS Americas. This individual will create a process to support varying commercialization strategies to drive business growth and achieve channel revenue goals for both in-store and online retail businesses of ECOVACS.
The position requires on site in our San Mateo office.
Responsibilities:
- Develop channel marketing strategies to support growth for both in-store and online channels
- Review Sales/POS/Promotions analysis to provide strategic, actionable recommendations for channel offerings, demand and retailer planning
- Oversee promotion planning and the entire product assortment & merchandising across all retailers
- Work closely with Brand Marketing, Sales and Go-to-Market/Product teams to align brand, sales and product strategies with actionable channel marketing plan to ensure growth
- Lead engagement with key customers to provide a visible brand and category champion
- Analyze, evaluate and recommend programs to both optimize existing retail and marketing channels and grow new channels
- Manage budget and assure financial compliance
- Spearhead spending guidelines and make decisions based on ROI analysis
- Create channel campaigns to expand market share and pursue aggressive growth targets.
- Utilize data and shopper insights to provide recommendations to drive category distribution and market share
- Manage relationships with retail partners and buyers
- Manage trade and retail shows including CES
Requirements:
- 30% Travel
- 7-10 years of Channel Marketing experience for tech gadgets or home appliance categories.
- Significant Channel Marketing experience with BestBuy, Costco, Walmart, Amazon, Target
- Managed both in-store and online retail marketing
- Direct experience working on retail affiliate programs
- Self-starter and individual contributor
- Experience managing CES, retailer events and trade shows a plus
- Bachelor’s Degree
We offer a generous 401k matching, benefits and time off.
Relocation assistance can be provided for candidates who can relocation to the California bay area.
About ECOVACS
ECOVACS ROBOTICS is singularly focused on advancing robotic technologies to serve the world and create a holistic ecosystem between human and robotics in lifestyle and production. Celebrating their 25-year history in smart home development and 100% ownership of its R&D and manufacturing, the company leads the market with over 1,000 patents and innovative product development in home service robotics. Over the last 25 years, ECOVACS transformed from a visionary startup into a global corporation with a mission of Robotics for All. Starting with their very first robotic vacuum cleaner debut in 2009, followed by the introduction of AIRBOT, robotic air-purifier, WINBOT, robotic window/surface cleaner, and most recently, GOAT, robotic lawn mower, and DEEBOT Pro, commercial cleaning robot, alongside several best-in-class technology introductions, ECOVACS Robotics has expanded into an ecosystem to serve the real needs of users and consumers around the world, with no plans of stopping anytime soon.
Designed to change the way people live and work, ECOVACS has become an award-winning household essential. In 2020, ECOVACS was awarded a Good Design Award and a PC Magazine’s Editor’s Choice Award. In 2021, Better Homes & Gardens named ECOVACS a Clean House Awards winner, and TWICE included ECOVACS in its 2021 CES Picks Awards. And in 2022, CES named the DEEBOT X1 OMNI a CES Innovation Award Honoree. For more information, please visit: http://www.ecovacs.com.
Pay Equity:
Ecovacs is committed to the principle of pay equity – paying employees equitably for substantially similar work. Compensation displayed is a range. Maximum amounts are reserved for those candidates that exceed all experience and background requirements. We reserve the right to offer compensation based on level of experience. Ecovacs has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay within the San Francisco Bay area. If you live outside that region, the range is subject to change.
Base pay is one part of our total compensation package and is determined within the range provided above. This provides the opportunity to progress as you grow and develop within a role.
ECOVACS ROBOTICS