Community Associations Institute

Join Our Team as a Media Relations Manager

Are you passionate about crafting compelling narratives and building meaningful connections with the media? Do you thrive in a dynamic, fast-paced environment? If so, we want you to be a part of our team as a Media Relations Manager!

Community Associations Institute is an international membership organization based in Falls Church, Va. We seek a dynamic, creative, and talented individual to help us inform and educate the 74.2 million Americans living in homeowners associations, condominiums, and housing cooperatives as well as the managers and businesses that support these communities. As we continue to grow and make a significant impact, we’re seeking a talented Media Relations Manager to help us shine in the spotlight.

As our Media Relations Manager, you’ll play a pivotal role in enhancing our brand’s visibility and reputation. Your responsibilities will include:

• Writing and editing: Craft press releases, media pitches, and compelling stories to engage journalists and influencers.
• Media outreach: Build and nurture relationships with key media contacts, journalists, and bloggers.
• Measurement and analysis: Monitor media coverage, track performance metrics, and provide insightful reports.
• Social media: Collaborate with our social media lead to amplify media coverage through online channels.
• Crisis management: Be prepared to provide support in handling media inquiries during crisis situations.
• Subject matter expert development: Foster strong relationships with staff, leadership, and members to cultivate a broad network of experts to speak with the media through content targeted to specific topics.
• Media coaching: Prepare executives and key personnel for media interviews and public appearances, ensuring they are confident and well prepared.

To excel in this role, you need:

• Bachelor’s degree in communications, public relations, or a related field.
• Strong written and verbal communication skills.
• Proven experience in media relations, public relations, or communications.
• Ability to work under pressure, meet tight deadlines, and adapt to changing priorities.
• Leadership and team collaboration skills.
• Proficiency in media monitoring and analysis tools (e.g., Meltwater) is a plus.

At CAI, we believe in fostering a supportive and collaborative work environment. When you join our team as a Media Relations Manager, you’ll enjoy:

• A talented and inclusive team that values your contributions.
• Opportunities for professional growth and development.
• A modern and comfortable hybrid workplace.
• Competitive salary and benefits package.
• Fun team-building activities and events.

Are you ready to make an impact and take your career to new heights? To apply for the Media Relations Manager position, please submit your resume, a cover letter detailing your relevant experience and salary requirements, and three writing samples to [email protected].

Join us in shaping CAI’s narrative and making a difference in our industry. Your media relations expertise can help our organization meet today’s challenges and tomorrow’s opportunities within our membership, to media outlets, and to the general public.  

Community Associations Institute