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Job Summary:
The Associate Brand Manager is responsible for the execution of the core business strategies of the retail marketing team. This role will define and refine the product offering across all retail categories. This role will also support key sales opportunities through the development of fact-based selling stories using secondary and custom research, and execution of promotional programs for key retail accounts. This role requires strong collaboration with cross-functional partners, and the ability to lead multiple project teams concurrently. This role will support all Butterball categories with leadership of the retail deli business, and reports to the Director of Retail Marketing.
Essential Functions:
- Lead and collaborate with R&D and other cross functional teams on the development of line extensions and continuous improvement of current items.
- Support branding efforts such that all consumer and trade communications reinforce the brand’s positioning.
- Work with Brand Managers to develop marketing plans for key accounts to drive trial and awareness and support the execution of those plans.
- Evaluate syndicated data monthly and understand the implications of trends against strategies.
- Evaluate marketing plan effectiveness: program tracking, sales impact and next-step action plans.
- Manage packaging development process for product offerings, ensure all products are designed to brand standard and consistently live up to the brand.
- Manage A&P budget.
Knowledge, Skills, and Abilities:
- Ability to drive initiatives that align with corporate growth strategies and Butterball’s brand equities.
- Synthesize many separate pieces of information to draw conclusions and make recommendations that drive new projects through the organization.
- Familiarity with business analysis and management.
- Ability to analyze data (experience with IRI, preferred) to draw conclusions and make recommendations.
- Strong Excel skills are required
- Capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
- Experience building professional presentations. They will attend sales calls and present directly to Butterball leadership and ownership. Strong PowerPoint skills are required
- Familiarity with commonly used consumer research methodologies and able to draw conclusions from research and translate learnings into successful new initiatives.
- Proven competency to manage category budgets to wisely invest the funds, maximizing returns.
- Advocating new initiatives through the organization, achieving buy-in necessary to get full organizational support both inside and outside of the organization.
- Ability to travel overnight up to 10 percent of the time.
Education and Experience:
- Relevant undergraduate degree (marketing, media communications, business, sciences) with 1-3 years of relevant experience.
- Will consider longer tenure of relevant experience without degree.
- Experience in a consumer-packaged goods marketing, marketing analytics or project management role or related capacity preferred
Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.
Butterball, LLC