Brown Harris Stevens Development Marketing

About the Company:

Brown Harris Stevens Development Marketing (BHSDM) specializes in the marketing, sales and leasing of exceptional new residential developments. BHSDM’s comprehensive services deliver a meticulous approach to the development process including site analysis, market research, predevelopment planning, design consultation, strategic marketing, and focused sales and leasing. With a foundation rooted in collaboration, every stage of the process is approached with innovative thinking, the latest technologies, unrivaled market knowledge and rigorous attention to detail. As a division of Brown Harris Stevens, the recognized real estate industry leader since 1873, all projects are supported by experienced professionals throughout New York, New Jersey, Connecticut, Florida and select global partners

Position: Marketing Manager

BHSDM is seeking a Marketing Manager to join the new development division at their New York City headquarters. This position will report directly to Executive Team and include marketing tasks to promote the best in class developments handled by the division. Candidate must be a strategic thinker and express interest in real estate, marketing, social media, architecture and writing.

General Responsibilities:

·        Develop and manage marketing initiatives under the direction of the VP

·        Develop and manage marketing plans, budgets and timelines

·        Interact with outside project consultants including but not limited to: creative agencies, social media specialists, media buyers, interior designers and public relations firms

·        Oversee the creation of sales gallery environments, websites, email marketing campaigns, digital sales tools, renderings, digital and print advertising, signage, brochures, and floor plans

·        Provide daily feedback to project consultants on behalf of the developer and BHSDM

·        Present marketing plans and related expenditures to developer for approval

·        Strategize with media companies to concept and implement project branding and social media campaigns

·        Analyze results of campaigns and marketing efforts to maximize future returns

·        Create and manage RFPs for project consultants

·        Attend internal and external client meetings from planning to completion

·        Maintain full working knowledge of all project deliverables and schedules

·        Plan broker outreach initiatives and events 

·        Create attractive decks for client presentations

·        Analyze results of campaigns and marketing efforts to maximize future returns

·        Source innovative project partners including partnership opportunities, new digital channels, influencers and

·        Visual and content maintenance of dedicated project websites

·        Work with senior management and sales teams to define project goals

·        Compile and distribute bimonthly status reports to the developer, project consultants, and internal department heads

·        Compile mid-year and year-end project performance reports

Qualifications:

• Bachelors degree required
• Minimum of 2-5 years of marketing or project management experience
• Strong written and verbal communications skills
• Ability to service clients, anticipate needs and problem solve
• Ability to multi-task, prioritize and be flexible in fast-paced environment with changing business needs
• Must be highly organized, detail oriented, excellent communicator, innovative thinker, even tempered, ethical and a team player
• Required proficiency with Outlook and Microsoft Office, including Word, Excel and PowerPoint; experience with Adobe Creative Suite a plus
• Study or experience in related fields such as development, interior design, media, luxury marketing or architecture preferred

Benefits:

• Company-assisted health insurance
• Vacation, sick/holiday/personal time

Brown Harris Stevens Development Marketing