African Ancestry

“Discover your African Roots – By Black People, For Black People”

Senior Manager, Product Marketing – Hybrid Position

Who We Are:

We are African Ancestry, founded in 2003 by Dr. Rick Kittles and Dr. Gina Paige. African Ancestry is the world leader in tracing maternal and paternal lineages of African descent, having helped more than a million people reconnect with the roots of their family tree.

And we are looking for an experienced and highly driven Senior Manager, Product Marketing, to lead the strategic development and execution of all our digital marketing efforts and support key brand initiatives. As our Senior Director, Product Marketing, you will shape how we present our brand on all major digital platforms.

This is a fantastic opportunity to join a team of seasoned professionals at African Ancestry – look at our website. We’re kind of a big deal. We are a company that helps transform the way black people view themselves and the way they view Africa!

What We Need:

The Senior Manager, Product Marketing, is responsible for developing and directing all the marketing activities of our product line. They will perform product pricing, packaging, and positioning for our customers. They will also be responsible for product communications and campaign strategies, and the ultimate objective is to create demand for products and increase sales.

If you have a strong passion for African Diaspora, this may be the right journey for you. Our ideal candidate for this role is an individual who is a change agent and brand champion with exemplary marketing and leadership skills and with proven experience in leading a brand marketing team in a B2C e-commerce environment. 

What You Will Be Doing:

• Managing the African Ancestry product line with responsibility for product development, pricing, planning, and promotion.
• Collaborating with our Operations, Customer Service, and Science Teams to deliver excellence.
• Forecasting revenue;
• Managing the P&L;
• Coordinating with Data Analytics using a data-driven approach to business analysis;
• Leading the planning, creative development, and execution of impactful e-commerce campaigns (promotional and advertising);
• Managing the general day-to-day marketing operations and the external marketing team (Technology, Email/SMS, PR, Content, etc.);
• Establishing and monitoring performance against key performance indicators;
• Performing other duties as assigned.

Experience You Should Need:

• At least eight (8) years of experience in a brand marketing or related role;
• Bachelor’s degree in marketing, PR, or a similar field preferred;
• Strong background in the processes of brand marketing and project management;
• Experience in the following: e-commerce, sales, pricing, market research/analytics, and strategic planning;
• Experience with leading a (remote) team, managing multiple projects simultaneously, and scaling digital campaigns;
• Hands-on experience with marketing tools, including but not limited to Microsoft Office, Shopify, Klaviyo, Attentive, SEO, CRM, Website Optimization and CRO, and Google Analytics;
• Fluency in marketing channel metrics and quantitative and qualitative consumer research;
• Excellent written and verbal communication, resourcefulness, critical thinking, and problem-solving skills.

Why You Should Apply:

• To belong to a community of relentlessly dedicated team members driven by a passion for the African Diaspora.
• Exceptionally meaningful work (look no further than our product reviews!);
• The opportunity to work with a growing company that is positioned to become a globally recognized brand in our field;
• Significant opportunity to grow our business while showcasing your talents and experience.

Benefits Package:

• Starting salary $88,000 – $120,000, commensurate with experience
• Remote/hybrid work schedule
• Paid time off (vacation, sick, holidays)
• Medical/dental and vision insurance
• 401(k)
• Bonus

What Is Next:

Apply online or send your resume and cover letter with salary expectations to Rosalind Floyd, Senior Human Resources Manager, at [email protected]. Those who are not knowledgeable and passionate about African Diaspora need not apply.

African Ancestry is an equal opportunity employer committed to the strengthening a diverse workforce.

African Ancestry