28 Wellness

About Us

We are empowering women to optimize their health by embracing their natural cycle.** 

28 is a radically disruptive FemTech startup that offers women a hyper-personalized fitness + holistic wellness experience, powered by each user’s natural cycle. We provide world-class, customized streaming workouts designed by expert trainers, nutrition profiles designed for hormone health, and science-based insights into yourself, your relationships, and your work, tailored to your current emotional state. 

Our vision is to be the market leader in cycle-based wellness, combining all the valuable tools and experiences women rely on – across a myriad of apps, services, and products – under one powerful brand. 

About the role

We are looking for a full-time Social Media Manager to join our team. You will be instrumental in crafting our brand’s voice and presence across all popular social media platforms. You will work alongside the marketing team to create engaging content and develop growth strategies.

✨ Why work with us?

– You will get the chance to be an early team member at a Peter Thiel-backed startup.

– We’re funded ($3.2M pre-launch) by legendary investors and founders of PayPal, Facebook, SpaceX, Palantir, Lyft, AirBnB, Spotify, Affirm, Postmates, etc.

– We’re the first product/service of its kind in an industry (FemTech) that is getting more attention than ever.

– Work with seasoned second-time founders.

– Take part in a revolution in women’s personal healthcare that is improving the lives of millions.

– Great benefits + lifestyle perks.

???? Requirements

– 3+ years of experience managing social media for a high-growth startup or major fitness/wellness brand.

– You’re an expert on all major social media platforms and constantly up to date on the latest growth tools and changes to the various platforms’ algorithms.

– You’re an expert on content creation, social media strategy and growth hacking.

– You’re an expert on tracking, compiling, and understanding analytics.

– Passionate about health, cycle-syncing, women’s fitness and holistic wellness.

– You’re an expert at Capcut, Canva and/or the Adobe Creative Suite (or similar creative tools) for asset creation.

– You have strong creative instincts and are passionate about beautiful aesthetics.

– You’re confident in front of the camera and can make amazing TikToks, Reels, etc.

– You’re constantly up to date on the latest social media trends and a daily consumer of all major social media platforms.

– You’re extremely well organized and can create, schedule, and manage multiple campaigns across all major platforms simultaneously.

– Excellent written and verbal communication skills.

– You’re an expert at writing captivating, engaging copy.

– You’re passionate about our mission and are excited to walk the walk and talk the talk.

???? Bonus points**

– You have a sizable following on your personal social media, demonstrating your ability to grow an audience and familiarity with making social media a part of your daily life

– You follow the philosophy of cycle-syncing in your everyday life

???? Responsibilities

– Develop a social media strategy and content calendar

– Manage social media accounts, including creating and scheduling posts, responding to comments and messages, and monitoring performance metrics.

– Collaborate with the marketing team to ensure social media campaigns are aligned with broader marketing initiatives.

– Post daily content across all platforms

– Create and curate engaging, high-quality content (including photos, videos, and written copy) that aligns with the brand’s voice and values

– Engage with followers/commenters and manage DMs / requests

– Employ organic tools to grow our social media pages as fast as possible while avoiding bots and other damaging ‘growth’ short-cuts

– Pull, analyze, and report on social analytics (ROI, engagement, etc.) by using social media analytics tools to track and report on the success of social media campaigns, and adjust strategies as needed to optimize results.

– Stay up-to-date on social media trends, and incorporate new trends and best practices into the brand’s social media strategy.

– Develop relationships with bloggers, influencers, and journalists in the wellness/fitness space

– Be our on-camera content creator making original TikToks, Reels, etc

???? Compensation + Benefits

– Competitive Salary (based on experience)

– Signing Bonus

– Equity: Stock option eligibility at Series A!

– Health, vision, and dental insurance

– Short & Long-Term Disability

– Monthly Wellness Stipend

– Activewear + Clothing stipend

– 401K

– PTO

Please make sure to provide a portfolio and links to the social channels that you have built and managed.

28 Wellness