Talent Casting Calls and Auditions

It’s a New Year and we are looking for new faces!

We would love to see you all Feb 1st at our Dallas location for an open call!

• Women: Height: 5’9″+
• Men: Height: 6’0″
• Ages: 16+ 
• All Sizes welcome
• Please arrive in all black.

Parking can be found around the building or at the Ross Avenue Garage.

ADDRESS: 750 N. Saint. Paul St. Site 209 Dallas, TX 75201

Casting Music Video For Major Hip Hop Artist in LA

Date: 2/6/23

• Lead Women African American or Latina

$400/12 hours

• BG talent, all ethnicities

$150/8 hours

Role: Director, Solutions Marketing

Location: New York

Our client is a leading software platform for digital media measurement and analytics. They offer online media verification and campaign solutions to marketers, agencies, ad networks, DSPs, exchanges, and publishers. Their one-of-a-kind solutions ensure quality advertising environments, campaign transparency, and performance.

They are seeking a Director, Solutions Marketing, to join their dynamic team. This person will collaborate with sales and marketing leadership to define the structure for multi-tiered communications. The Director of Solutions Marketing will also be responsible for developing pitch materials, composing RFIs and RFPs and contributing to the development and activation of data-driven insights. This individual should thrive in a fast-paced, team-based environment and have excellent written and verbal communications skills

Responsibilities

• Partner with sales leadership to understand pipeline and revenue targets and develop a communications plan and programs that help acquire new customers, accelerate deals, and expand current customer deployments
• Develop and execute an account-based communication plan for top 30-40 customers and a lead-gen/nurturing program for mid-market customers under the guidance of sales strategy
• Execute marketing programs designed to meet sales objectives and budget, including campaigns, customer communication, pitch materials and RFIs/RFPs
• Maintain RFI/RFP playbook
• Participate in sales team calls, in-person meetings and planning sessions
• Help define KPIs and regularly communicate results
• Partner with product marketing for competitive intelligence and to create data-driven insights/materials that can be leveraged to fuel sales
• Engage top customers to participate in events and marketing activities (campaigns, co-sponsored events, press, testimonials)
• Help build the infrastructure for support of global sales teams
• Ensure consistency in messaging and style across all communications based on messaging playbook and style guidelines

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years’ experience with communications and/or field marketing for a tech company, preferably in a start-up, media, tech, or advertising environment
• Experience executing market analysis and developing collateral in PowerPoint and other creative software
• Experience with lead-generation capabilities within Salesforce or similar CRM
• Experience with marketing automation platforms such as Marketo
• Ability to work independently and/or facilitate communications across functional teams

The successful candidate’s starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at the company.

The estimated salary range for this role based on the qualifications set forth in the job description is between $118,000 to $224,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.

The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles and recognize that the person we hire may be more or less experienced than this job description as posted.

12149

AC Lion Digital Executive Search

The Intrepid Museum is currently seeking a Senior Marketing Manager. The Senior Marketing Manager is responsible for developing and executing omnichannel marketing strategies that increase Museum visitation, ticket sales, group sales, memberships and other earned revenue streams. The Manager will design and implement media plans that effectively reach target audiences and strengthen the Museum’s brand through digital and traditional channels. The Director will also plan, develop and implement additional marketing initiatives and promotions that support the Museum.

Responsibilities include but are not limited to:

Marketing Strategy, Planning and Execution

• Develop and execute marketing strategies and tactics, in the form of multi-year, annual and seasonal integrated 360-degree marketing plans, including media planning and placement with the goals of increasing visitation and related revenues, while supporting audience development goals museum-wide;

• Administer advertising/marketing initiatives while maintaining and expanding the brand exposure of the organization.

• Organize complex cross-functional groups and meetings to ensure alignment, clear communication, seamless integration and timely execution of deliverables in support of Marketing objectives;

• Write integrated marketing briefs for internal and agency use;

• Develop and maintain dynamic audiences’ framework; set audience-specific goals for each marketing effort and ensure marketing strategies and media plans best support intended outcomes;

• Coordinate efforts across paid/owned/earned channels in development, maintenance and implementation of single integrated marketing calendar;

• Ensure paid media plans most effectively allocate spend to drive ROI, leverage owned channels and amplify earned media in support of KPls;

• Oversee institutional email marketing strategy that addresses business and communications objectives;

• In conjunction with the Museum’s digital agency, develop paid search strategies, ensuring alignment with the Museum’s SEO efforts;

• Oversee development, production and trafficking of all online, print and outdoor advertising executions in collaboration with the Museum’s creative team,

• Create marketing engagement programs and partnerships that support revenue targets and drive measurable outcomes.

• Establish strong relationships with key and relevant stakeholders throughout the organization (Digital, Creative, Communications, Curatorial, Sponsorship, etc.) to inform on-going planning and alignment

• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs and to insure consistent branding and message.

• Performs other duties as required by management.

Consumer Insights

• Continually leverage key insights from audience research to develop and refine integrated marketing strategies;

• Researches and develops new business partnerships and cross-promotional opportunities, submitting marketing, media and program proposals and insuring execution of plans on-time and on budget.

• Plans and conducts market research and reviews analysis of marketing surveys to identify and recommend opportunities for marketing and advertising.

• Stay informed of key marketing trends and issues and competitive activity to drive overall sales

Budgeting and Reporting

• Works closely with the VP in the develop of overall Marketing budget

• Provides analysis, and regular status reports on marketing, media and promotional programs that include ROI and any strategy and tactics to increase effectiveness

• Provides recommendations for the marketing and advertising budgets of key revenue driving departments

• Pulls and distributes discount reports from the Museum’s ticketing system

• Creates purchase orders and submits relevant invoices related to advertising and marketing initiatives

The ideal candidate will have a Bachelor’s Degree in Marketing or a related field with 10+ years of relevant marketing experience. Proven track record of running successful media campaigns (full-funnel). Ability to define and manage marketing budgets. Proficiency managing external relationships and agencies with excellent communication, presentation, and organization skills. Ability to test and learn local promotions and grassroots community outreach a plus. A good balance of creativity and analytic skills required. 5-8 years of experience with marketing strategy and/or media planning in an internal role or at an agency is a plus, including expertise across digital and social platforms. Expertise in evolving Marketing best practices, with an emphasis on digital marketing and marketing analytics. Ability to write reports, business correspondence, and marketing materials. Ability to effectively present information and respond to questions from groups of managers, customers, and vendors. Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to work weekends, holidays, and evenings as necessary.

We offer a competitive salary and the opportunity to be a part of a very rewarding time in the Museum’s history!

Intrepid realizes that it is rare an applicant meets 100% of the qualifications for a given role. If much of this job description describes you, then we encouraged you to apply.

Intrepid Sea, Air & Space Museum

Join a team that is changing millions of lives.

Transforming smiles, changing lives

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us? 

About This Opportunity

The Director of Marketing, Media is an integral leadership role on the US Consumer Marketing team focused on connecting with consumers to make the Invisalign brand the most consumer requested brand in orthodontics. This is a great opportunity for someone who has strong experience in and is passionate about optimizing a brand’s interaction on the key touchpoints along the consumer journey to fuel brand awareness & consideration.

We’re looking for an experienced marketing leader to lead the strategy and execution of all paid media to build brand equity and strong acquisition channels. They will be leading this work with our partner media agency and in-house paid social team. They will also own our web content strategy with the goal of seamless consideration & conversion of acquired audiences.

In this role, you will…

• Own our media strategy directing spend of substantial working media budget and ensuring forecasting & delivery of key performance metrics.
• Organize, coach, uplevel, and retain a team of channel experts across paid media channels to achieve aggressive growth at scale
• Drive web content strategy to increase brand affinity, grow consideration and optimize conversion rates.
• Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation
• Develop cross-channel strategies to support integrated campaigns, new product launches, and growth initiatives in partnership with other US Consumer Marketing members.
• Partner with agency & cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities that will accelerate delivery of our goals.
• Work closely with Analytics to optimize marketing dashboards, attribution methodologies, measure ROI and provide consumer insights back to the organization

In this role, you’ll need…

• 10+ years related experience with deep expertise leveraging a portfolio of marketing channels and tactics (Paid Search, Paid Social, Programmatic, TV, Video, Audio, Mobile, etc) to run effective always-on media and cross-channel campaigns
• Proven ability to manage at minimum 10 figure budgets and drive efficient growth working in-house at a high-growth consumer brand
• Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting/Audience Building, Measurement/Attribution
• Data-driven decision making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies
• Experience in growing and developing a team
• Excellent collaboration, communication and interpersonal skills with ability to set a vision and drive followership
• Ability to lead through ambiguity and dig into the details to solve. Bias to action while clearly keeping focus on operational discipline and desired/measurable results.

Sound like a good fit?   

Great! Click the “Apply” link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.    

About Align  

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.   

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.   

We respect your privacy. Please review our Applicant Privacy Policies for additional information.  

Global Diversity Statement

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.

Base Salary Range: $189,671 to $229,221 USD

Align Technology

Who we are

It’s fun to work in a company where people truly believe in what they are doing. At Birge & Held (“B&H”), we are committed to bringing excitement and energy to the business of multifamily housing. We expect every employee within our organization to be a leader working in a collaborative environment towards a shared vision. You must be ready to show up every day with a true passion for people and learning. Every leader has an exciting opportunity to profoundly impact our Purpose, “Enhancing Lives by Transforming Communities”, and turn it into reality. Are you up for the challenge?

The role

The Marketing Director at Birge & Held is responsible for developing and managing a multi-channel marketing department that executes marketing strategies designed to capitalize on market opportunities and generate demand. They must maintain an awareness of trends in marketing design and strategically apply that knowledge to branding, advertising, and reputation management. The Marketing Director is ultimately accountable for the organization’s brand experience and reputation awareness. The Marketing Director must be a leader with extensive experience in multi-family, corporate branding, marketing strategy, graphic design, and leveraging current technology and data.

What you will do

Essential Duties and Responsibilities

• Translate our organization’s mission, vision, and values into brand strategies; develop and execute multi-channel marketing initiatives to ensure consistency and alignment.
• Partner with leadership to promote Birge & Held, increase company and community engagement, clearly communicate, and grow awareness of our company’s purpose and values.
• Lead the management and positioning of Birge & Held’s real estate brands to ensure consistent identity, messaging and integrity across all marketing platforms, collateral, and communications
• Responsible for creating, implementing, and directing marketing activities for the firm’s real estate portfolio of assets in numerous markets nationwide
• Lead a team of marketing professionals in the development and execution of annual strategic marketing plans to support achieving revenue and occupancy goals that align with the goals of each respective community
• Review current marketing trends and advertisements, with a significant emphasis on digital, to determine the effectiveness of different styles and strategies and make recommendations for enhancements to current programs and platforms
• Oversight of key marketing relationships including: website development, ILS, PPC, SEO, reputation management, print, strategic branding, locator services, and property management system marketing technologies
• Conduct relevant market research and develop benchmark criteria to regularly measure and report on the effectiveness of all marketing programs, including advertising to drive highly qualified leads and achieve optimal ROI on marketing spend.
• Collaborates with the training and other corporate departments to ensure Marketing SOPs are updated and trained.
• Hire and train as necessary. Responsible for the ongoing education, development, mentoring and performance management of a team of individuals. Facilitate a high level of productivity, engagement, and efficiency.
• Research competitors to stay current with similar products or services within the market
• Manage and monitor property websites, social media profiles, and other public-facing content, including but not limited to: brand and content management, functionality and user experience, consistency in look-and-feel, understanding and utilization of site statistics and google analytics
• Map out content strategies that support and extend marketing initiatives for our corporate entity, as well as our property management team, both short- and long-term; the ability to identify successful marketing strategies and willingness to continuously evolve strategy is a must.
• Lead and participate in special projects associated with brand, reputation, as an expert in Marketing.
• Conduct all business in accordance with company policies and procedures, Fair Housing, Americans with Disabilities Act (ADA), Fair Credit Reporting Act (FCRA), and all other laws that pertain to the multifamily industry.
• Completes other duties as assigned
• Occasional travel may be required.

What you will need

Education and Experience

• Minimum 7 years of applicable experience in multi-family
• Bachelor’s degree in marketing, business communication, public relations, or similar field of study
• Experience developing and managing a company brand and marketing strategy
• Knowledge of finance, especially as it pertains to expense management and profit and loss statements is desirable
• Intimate understanding of traditional and emerging marketing channels.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design and production.

Skills and Competencies

• Must be proactive and self-motivated, resourceful with impeccable communication and leadership skills
• Willingness and ability to partner with senior leadership and property management teams in the development and execution of sales, marketing and branding strategies
• Transition seamlessly between projects of varying scale, audience, format, and distribution
• Demonstratable skill in innovative strategic thinking, combined with pragmatic, roll-up-the-sleeves execution
• Past success managing paid search, email, SEO, SEM, affiliate, display, retargeting, and social media with measurable results
• High level of sensitivity to confidential situations and information is required

What we offer

• Competitive compensation, retirement plan, medical, dental, vision and life insurance for eligible employees
• A collaborative, progressive, team development environment
• Paid holidays (to include your birthday!) and paid time off
• Opportunities to make a difference in a growing and highly productive environment

Birge & Held is an Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce.

Birge & Held

Overview of Responsibilities Include:

• We’re looking for a high-powered, effective and thoughtful Director of Social Media & Influencer Marketing to help our brand continue to grow via social media and with our influencer marketing teams
• We’re looking for someone with a love for strategic thinking combined with an ability to lead day-to-day execution, strategy, and optimization
• Our team is looking to hire a Director who is able to multitask and manage multiple timelines and launches across channels – the ideal candidate thrives in a fast paced environment and is nimble with change in direction at times with changing inventory
• As a team leader and contributor, the ideal person performs tasks effectively, develops collaborative relationships with team members, is open to feedback, displays clear communication and acts proactively, professionally and efficiently
• The ideal candidate will have an interest in the digital creative space and be fluent on social platforms. This comes with proven experience scaling talent and influencer capabilities for driving outsized awareness and engagement gains
• This person knows how to identify the best creators to deliver on KPIs against reach, engagement and cost effectiveness, taking Packed Party’s influencer program to the next level to drive interest, engagement and brand love with our target consumer
• You know how to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions
• We are looking for someone who is an attentive and mindful leader. Someone who enjoys contributing to the overall success and growth of the brand and can look at things from a 10,000 ft. perspective

Social Content Creation + Posting:

• Work to organize photo + video shoots to create content that can be executed and deployed across Instagram, TikTok, Facebook and Pinterest
• Manage all social content from shoot planning, execution and editing to social media in-feed planning, caption creation and deployment
• Determine how to creatively promote focus products amongst the hundreds of SKUs available not only on PackedParty.com, but also via Walmart and other major retailers
• Curate and upkeep monthly marketing calendar within Planoly and share projected postings weekly with leadership
• Depth of Instagram, TikTok + Facebook Daily/Weekly/Monthly Requirements:
• Static Post in Feed (Every day, 2 – 3x/day)
• Stories (3x/week)
• Community Management (Daily: actively engage with community externally on platform, as well as respond to all inbound DMs and customer comments in a timely manner)
• TikTok (5x/week)
• Facebook (Cross promote from Instagram which will include pertinent sales or promotions)
• Content Shoots (As necessary, in conjunction with product launches or promotions)
• Influencer Management (Weekly gifting/management)

Community Engagement:

• Stay up-to-date with industry emerging trends, influencers, creators, partners across all platforms to make compelling and engaging influencer and organic social content across channels
• Recommend refinement of process or workflows if necessary for new social media initiatives to boost awareness and relevance for the market
• Engage and respond to all DMs/inquiries across all social channels
• Direct and funnel related inquiries to customer support team as necessary

Influencers + Partnerships:

• Responsible for managing the influencer and organic social strategies and team to grow awareness, engagement, affinity and, ultimately, conversion at Packed Party
• Lead the direction and execution of social media content, influencer marketing campaigns, strategic partnerships with influencers and budget across channels to build brand fame and community engagement
• Identify and build relationships with key influencers relevant to the Packed Party brand
• Mange influencer network via LTK (Reward Style)
• Manage weekly influencer gifting and work cross functionally to ensure all influencer gifting and packages are sent out timely and monitor and report on influencer gifting impact.
• Upkeep on tracking shipments and working with distribution team as necessary
• Identify and secure potential strategic partners for collaborations and/or giveaways to build and promote Packed Party
• Manage giveaways with Packed Party followers as necessary. compiling relevant information for gifting and ensuring timely delivery for giveaway winners
• Streamline and manage Party Planner Ambassador Program with Walmart Influencers and Packed Party Brand Ambassador Program

Social Support (Statistics + Measurability):

• Regularly analyze social performance across organic social and influencer marketing campaigns and optimize programs accordingly
• For each campaign and product launch, provide a social summary highlighting influencers targeted, reach, mentions, etc.
• Track weekly and monthly engagement, followers, mentions, site visits, across all social channels
• Summarize findings in a monthly report to be shared with leadership team

Qualifications:

• Bachelor’s degree or equivalent work experience (Marketing + Digital Marketing Degree preferred)
• 5 – 7+ years in experience in Social Media Management
• Expert level knowledge of the latest best practices, tools, and trends on social media platforms related to Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest and Twitter
• Exceptional relationship management skills, able to work collaboratively with internal teams and external partners
• Excellent communication skills, both verbal and written
• Comes hardwired with the ability to understand the big picture as well as nuances of all social media platforms
• Demonstrated thought leadership & compelling achievements in both paid as well as non-paid social media strategy
• A strategic mindset and capable of partnering with our creative, communications, media and channel teams to bring excellence to our social media
• Must be a team player with a strong work ethic. Works well with others internally as well as externally and harnesses relationships with other brands and influencers
• Strong commitment to prioritization of timelines, accuracy, organization, and professionalism
• Dedicated commitment to deliver on all project deadlines
• Ability to work independently and accomplish tasks with minimal oversight

Additional Skills:

Planoly

Instagram

TikTok

Facebook

Pinterest

Gmail/G-Suite

Google Drive

Packed Party

FlashPoint Leadership Consulting is a boutique WBENC-certified leadership development firm serving the Fortune 1000 with proven leadership, team effectiveness, and coaching solutions that make leaders, teams, and organizations more effective.

We build long-term, deep relationships with our clients to provide highly researched and effective leadership development and coaching programs through both our flagship programs, as well as with more customized solutions.

Headquartered in Indianapolis, our in-office and remote team of facilitators, coaches, and project managers serve clients around the globe. Our values-driven culture makes FlashPoint an inclusive and flexible workplace where team members are supported and encouraged to learn and grow. We’re curious. We’re dynamic. And above all, we care about our team and our clients and are committed to high-quality impactful work. 

About the Position:

The content marketing coordinator produces targeted content that promotes FlashPoint’s services, connects the brand with prospective and current clients, supports lead generation and sales activities, and educates our audience on topics related to leadership, team effectiveness, and coaching.

The content marketing coordinator uses their writing, research, and development skills to help execute FlashPoint’s content marketing strategy. This role increases brand awareness, grows and optimizes website traffic, helps to acquire clients, and supports the FlashPoint team with content development (e.g. blog posts, articles, website content, case studies, white papers, marketing materials, sales tools, pitch decks, proposals, etc.) that helps us grow our impact on leaders in client organizations.

This is an in-office position at our company headquarters in Indianapolis, Indiana, with the option for hybrid work after approximately 6 months, depending on office staffing needs, successful onboarding, and demonstrated familiarity with the role.

The key responsibilities of the content marketing coordinator will be to:

• Create SEO-supporting content that helps drive traffic and showcases FlashPoint Leadership’s thought leadership to new audiences, which could include web copy, email, blog posts, social media posts, case studies, whitepapers, e-books, research studies, and more.
• Provide support with the writing, editing, and quality review of capabilities presentations, sales tools, proposals, pitch decks, and other business development tools in support of the sales and marketing teams.
• Write new content, as well as curate and ghost-write content from subject-matter experts on the team that is consistent with FlashPoint’s brand and tone. Deliverables could include blog posts, articles, white papers, ebooks, case studies, website content, marketing materials, guides, infographics, landing pages, video scripting, etc.)
• Maintain FlashPoint’s content marketing calendar and social media calendar and ensure we’re creating a mix of content aimed at increasing brand awareness, website traffic, search engine rank, and leads generated on the website and across social platforms.
• Collaborate with the marketing team to ensure copy tone and style are consistent with the overall FlashPoint brand.
• Regularly maintain and update website content.
• Efficiently manage content creation through production cycles so that tasks are completed on time and team members are clear on project requirements and schedules.
• Distribute content through online channels to grow the FlashPoint social audience. Lead social media campaigns, and track metrics and engagement with the goal of continuous improvement.
• Monitor, analyze and report on content marketing metrics, and help to continuously align the content strategy based on analytics and audience responsiveness.
• Make an ongoing effort to understand and stay up to date on the business, brand, products, and clients, and keep informed of industry trends and marketing approaches.

Ideal candidates will have the following:

• A bachelor’s degree from a four-year college or university. (Marketing, journalism, communications, public relations, English, or a related field).
• One or more years of experience in business writing or content strategy tactics, including content creation, editing, copywriting, social media marketing, blogging, or an equivalent combination of education and experience.
• Experience converting comprehensive product or industry information into customer-friendly messaging.
• Ability to adapt quickly to new or unfamiliar business topics and rely on research, review of existing materials, and in-depth interviewing skills to develop content.
• A strong understanding of brand marketing, social media, and how to encourage user engagement to support brand initiatives and business goals.
• Experience using content management systems to create and publish web updates (Hubspot preferred).
• Proficient in inbound marketing strategies (HubSpot Inbound Certified a plus).
• Experience in keyword research and search engine optimization a plus.
• Experience using Google Analytics, Search Console, and AdWords is a plus.
• Experience or a flair for graphic design is a plus.

To be successful in this role, you must:

• Have exemplary writing and editing skills.
• Be able to adapt quickly to new or unfamiliar business topics and rely on research, review of existing materials, and in-depth interviewing skills to develop content.
• Act with initiative and be able to respond quickly to requests.
• Be highly organized, with a flair for details and deadlines, along with the ability to orchestrate a project from start to finish. You must be able to focus, prioritize, and deliver quality results under tight timelines, and be flexible and responsive when needed to be.
• Have a thorough understanding of existing and emerging digital communications channels and be able to drive business outcomes through appropriate channel selection.
• Be computer savvy and proficient with multiple applications, including Microsoft Word, Excel, and PowerPoint. Prior knowledge of Adobe Illustrator, Adobe InDesign, Canva, or other design software is a plus.
• Be flexible with your schedule. At FlashPoint, we promote positive work-life balance, but we also understand that in order to serve clients well, we have to be flexible to meet their business needs.

Compensation and Benefits

FlashPoint will reward your talents with competitive compensation and an exceptional benefits package that includes medical, dental, and vision insurance; life and disability insurance; 401(k); generous paid time off; and support for your ongoing professional development.

Equal Opportunity Employer

FlashPoint is an equal opportunity employer and our hiring process is inclusive of all genders and gender expressions, races and ethnicities, religions, and sexualities as well as veterans and people with disabilities. Throughout our hiring process, we will actively recruit a diverse group of candidates, advertise broadly, craft job descriptions to be inclusive, and include a diverse group of candidates within the interview pool.

FlashPoint Leadership Consulting

DIRECTOR OF CUSTOMER ACQUISITION & CONVERSION (Social Media – Email – PPC)

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

This critical role will lead the development and implementation of all paid media, social media acquisition channels, influencer search – engagement and growth, analytics, tools/tech, and operations utilized for driving growth through digital acquisition channels. This person will be responsible for managing ad spend and performance forecasting and will work closely with the E-commerce, Marketing, Sales, and Finance teams to ensure top and bottom-line growth. To succeed in this role, you’ll need to be extremely well versed in digital marketing, conversion optimization, data-driven, have exceptional analytical skills, be a strong communicator with the ability to present learnings, and have a go-getter attitude.

What you’ll do in this role

• Be obsessed with driving growth through innovative and efficient marketing performance.
• Manage all online media, including SEM, paid social, podcasts, e-mail, and other digital acquisition channels
• Work with E-commerce lead to assess and optimize engagement and move towards a customer journey-based re-engagement program
• Collaborate with the e-commerce team to identify and implement solutions to improve conversion across DTC channels, Amazon, and Omni retailers.
• Integrate closely with the brand marketing team to optimize all efforts across channels and drive top-line growth
• Manage budgeting process for customer acquisition, including forecasting and ROI assessments
• Work closely with larger marketing and brand team to integrate above-the-line strategies with media and CRM efforts.
• Manage full-time customer acquisition team as well as media agencies
• Support the SEO (Search Engine Optimization) content strategy in partnership with Search Marketing and technical product management teams.
• Support the development of capabilities to improve Shopify site management and ensure compliance.
• Act as a subject matter expert in Digital Marketing for the Prospect Onsite channel.
• Ability to adapt to fast-paced priorities as they shift in partnership with key stakeholders
• Establish a team to manage digital acquisition across multiple divisions and several key brands in the appliances categories.

We’re looking for

• 7+ years of experience in customer acquisition roles related to DTC, Amazon and Omnichannel E-commerce
• Experience managing annual media budgets
• Expert at managing inventory through TikTok, Facebook, Instagram, Pinterest, Snapchat, and other paid social platforms
• Extensive experience managing PPC platforms, developing high-converting campaigns delivering strong ROAS/ACos (Google Ads, Facebook, Instagram, TikTok, Walmart, Wayfair, and others)
• Heavy experience managing and optimizing SEM and Shopping campaigns
• Extensive experience building relationships with influencers and familiarity with influencer search and management tools.
• Experience building the performance marketing function (team, process, tools) of at least
• Deep understanding and practical experience in planning global, regional, and localized campaigns, including emerging markets.
• Deep understanding of programmatic media buying and experience with paid social media platforms.
• Skilled in audience insights, segmentation, persona targeting and integrating propensity models.
• Experience in analyzing and reporting on digital media performance to a range of audiences, including marketing counterparts and business stakeholders.
• Extensive team management skills, including career development and coaching.
• Experience partnering cross-functionally across marketing, internal stakeholders, and agency partners.
• A strong mix of analytical skills and strategic thinking with a demonstrated ability to drive business results.
• Digital marketing experience, including user experience design, A/B and MVT testing, and responsive web design.
• Strong marketing expertise, with proven ability to brief and manage copy and design processes.
• Solid project management and organizational skills, including attention to detail, handling multiple priorities, managing tight timelines, and driving flawless execution.
• Proven ability to build and leverage relationships to influence internal and external partners across multiple work streams.
• Self-starter with demonstrated ability to work independently and through ambiguity.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to work in a fast-paced, constantly evolving environment—experience working in Agile a plus.

Additional requirements

• BA or BS degree preferred
• Equal parts strategic thinker and hands-on” do-er” and builder
• Experience with financial/budget forecasting and ROI assessment/tracking
• Excellent time management and communication skills
• People management experience
• Experience working in a cross-functional role/organization
• A fun, flexible demeanor with a desire to be a part of a winning team
• The willingness & desire to put in the effort and time to scale the business

The Legacy Companies

Position Summary

The Brand Director will develop the marketing strategy for new and existing products within the assigned brand portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

• Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
• Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
• Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
• Effectively manage brand budgets to optimize marketing spend
• Summarize insights, trends, and consumer behaviors into further development of the brand storyline
• § Development of line-extensions for the brand – project management of all new packaging, liquid etc.
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
• Invest time into the development of direct reports and identify opportunities for advancement within Proximo
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

• Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
• Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
• Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
• Financial Skills: P&L Management (pricing, costs, margins, tax, discounts). Relationship management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico, Casa Cuervo marketing department
• External: Distributor Partners Agency Partners: Advertising/Creative/Social Media/PR

Knowledge and Experience

• 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms and benchmarking with other industries
• Understanding consumer insights and aligning all strategies to feed these needs
• Excellent presentation and communication skills
• Analytical skills- identify the full story and define implications from data analysis
• Forward thinker, who proactively seeks opportunities and proposes solutions.
• Positive attitude and influence.
• Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
• Team oriented player that thrives in a collaborative environment.
• Proficient in Excel, PowerPoint and Word
• Bachelor’s degree in marketing or related field (required); advanced degree (preferred)

Proximo Spirits