New York Casting Calls & Acting Auditions

At Esquire Bank, the core objective of marketing is understanding law firms, their business pain points, and how our solutions can help them to grow and succeed boldly. As an award-winning Marketing department, we are looking for an experienced and versatile Marketing Coordinator who is hungry to join our team and add value. If you are a people-person who loves the rewarding challenge of building a B2B brand, we want to hear from you.

Basic Function: The Marketing Coordinator is a junior level position for qualified individuals looking to work within a dynamic, high-performing, high-tech marketing team. The primary purpose of this role is to provide administration and executional assistance across a full-range of marketing activities, campaigns, and events.

This position provides on-going support to marketing functions to ensure marketing activities consistently meet the standards of the bank across all platforms. The ideal candidate will possess excellent communication, planning, and organizational skills. The Marketing Coordinator is ideal for motivated and hardworking candidates looking to pursue a fulfilling marketing career at an expanding, middle-market bank.

Principal Responsibilities:

• Assist in desktop publishing through our social media channels and websites.
• Updating our website and online properties with content using WordPress.
• Manage, monitor, and curate organic social media posts and followings.
• Provide internal communications on new social media and website postings.
• Manage the shipping, execution, and logistical coordination of merchandise to events.
• Manage and organize Marketing merchandise and literature at office location.
• Conduct inventory audits in storage location of marketing merchandise.
• Manage multiple complex spreadsheets regarding procedures, production, and execution of marketing initiatives.
• Assist with Marketing data administrative tasks.
• Maintain and update content catalogue of digital and physical assets.
• Assemble and distribute marketing content to other departments on an as-needed basis.
• Assist with the distribution and categorization of incoming website inquiries.
• Administrative duties and tasks to assist the CMO and Marketing Director.
• Attend meetings, sales events, and/or training seminars to develop an understanding of latest market/company conditions and developments.
• Support the rollout of policies and procedures aligned with compliance standards.

Key Skills:

• Excellent planning, organization, and written/oral communication skills
• Detail-oriented and must have the ability to prioritize tasks appropriately
• Ability to meet deadlines
• Salesforce experience a plus, but not required
• Proficiency with Microsoft Office Suite (Excel and PowerPoint in particular)
• Experience with social media channels, such as LinkedIn and Facebook, and YouTube
• Proficiency with Adobe Photoshop, InDesign, and Illustrator
• Proficiency with Word Press a plus
• B2B marketing experience preferred but not required
• Ability to function independently and in a team function
• Travel may be required

Background and Experience:

• BA or BS in Marketing or related field
• 2-4 years of experience preferred
• Strong interpersonal, relational, and communicative skills
• Experience with event marketing
• Experience with desktop publishing (journal ads)
• Interest in pursuing a career in marketing.
• Knowledge of the legal field including personal injury/medical malpractice and prior work in law firms a plus but not required.
• Ability to work well in a fast-paced evolving team-based environment.
• Proficiency with Microsoft Office Suite, Word, Excel, PowerPoint, etc.
• Salesforce experience a plus, but not required.
• NOT a remote position, need to have the ability to work in person on Long Island.

If you are a self-starter, who is detail-oriented, with strong organizational skills, and passionate about marketing, we encourage you to apply for this position. We offer a competitive salary and benefits package. Please submit your resume, cover letter, and any relevant portfolio work to be considered for this role.

Esquire Bank

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

Job Summary

The Digital Marketing Coordinator will provide support for the firm’s website, client alert program, social media, podcasts, blogs, digital marketing, and other related activities.This role will also provide support for a variety of marketing and communications activities and projects.

Job Responsibilities

• Assists in management of the firm’s website, including making routine text edits to biographies and practice descriptions and creating new content pages, monitoring expired content, tracking client permissions for website matter descriptions, and more.
• Assists in the process of updating lawyer biographies on Crowell.com, including updating the content and formatting, and tracking progress.
• Supports client alert formatting, risk review and distribution process.
• Assists in the management of analytics and reporting for website, alerts, social media and podcasts. Provides input and analysis to key stakeholders as necessary.
• Assists in optimization of website and blogs using SEO tools, ensuring website content is up-to-date and relevant.
• Assists in management of digital marketing projects and tasks using project management tracking system.
• Assists with cleaning code and clearing hierarchies of information with concise metatag organization.
• Produces firm content using channels, including podcasts and videos (recording, editing, publishing, and promoting).
• Provides support for firm blogs, podcasts, apps and microsites.
• Assists with writing requirement documents for new features, bugs, or back-end changes that will be provided to vendor for implementation
• Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance

Qualifications

Knowledge, Skills, and Abilities

• Strong proficiency with HTML, social media platforms, Microsoft Office Suite, required. Experience with RubyLaw a plus.
• Excellent editing and proofreading skills.
• Ability to organize and prioritize work in a dynamic and complex environment to meet deadlines and daily requirements.
• Demonstrated ability to communicate clearly and effectively, both orally and in writing, with attorneys, staff and vendors.
• Ability to quickly learn and utilize technology tools and resources.

Education

The position requires a Bachelor’s degree.

Experience

The position requires a minimum of four (4) years of directly related experience during which knowledge, skills and abilities relevant to the position were acquired.

Prior law firm experience desirable.

Additional Information

Crowell & Moring LLP and Crowell & Moring International LLC take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.

Our Firm is committed to fair and equitable compensation practice in accordance with applicable laws. The salary for this position is $52,600 – $76,100. Additional compensation may include a discretionary bonus. Other benefits include healthcare, vision, dental, retirement, and all-purpose leave. The salary for this position may vary based on location, market data, an applicant’s skills and prior experience, certain degrees and certifications, and other factors.

EOE m/f/d/v

Crowell & Moring LLP participates in the E-Verify program.

Crowell & Moring

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Senior Director, Marketing Alchemee will serve as Alchemee’s brand marketing architect and the authority on aesthetic, tone and messaging across all channels. Will be responsible for the overall consumer brand experience. This person will lead and manage a team of marketers and external agencies to tell our story and create enticing, consistent campaigns that will be directly relayed to consumers via online and offline channels and retail partners. This position will partner closely with the Direct-to Consumer team, the Retail Sales team, and work closely with a selected Creative and PR Agencies representing the category

The ideal candidate is an active listener with strong interpersonal communication skills as well as a natural collaborator who can ask and give feedback to both business owners, and internal and external stakeholders. This person has a passion for bringing best practices into the business while actively sharing business perspectives, knowledge and lessons learned to contribute and support a best-in-class global standard.

Essential Functions

• Lead internal and external teams to design inspiring marketing campaigns, content and press that drives traffic and increases sales via new customer acquisition, repeat sales and retention (DTC and omnichannel).
• Implement short-term and long-term marketing strategies and related policies and procedures for increasing brand awareness and brand positioning.
• Create a marketing roadmap to bring the vision to life for Alchemee’s brands now and in the future and all sub brands.
• Develop and oversee creative briefs and marketing plans.
• Partner with DTC and Retail Sales teams to understand their needs, then manage the development of creative for all digital and offline marketing and sales channels.
• Evolve and support digital strategies by overseeing creative for digital marketing campaigns including: social media, video, display and web as well as email, print collateral, television, podcasts advertising.
• Oversee and build all organic marketing channels and brand communications, including social media, PR etc. as well as management of celebrity talent. Analyze KPIs for all social media creative to understand what is driving visits and conversions and optimize creative as needed.
• Manage and drive the ideal customer experience across all channels and platforms.
• Partner with new product development and future market growth teams.
• Lead go-to-market for new products: partner with cross-functional teams to deliver a holistic GTM plan.
• Develop and execute all editorial content, using research and intuition about the connection between products, brands, channels and human behavior.
• Build and oversee consumer insights and market research to drive better customer experience, brand evolution and new product development.
• Manage and oversee customer testimonials
• Lead the packaging and labeling team to create, optimize and ensure regulatory compliance for all products. Work with international teams to do the same.
• Portfolio Management by channel
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• Bachelor Degree in Marketing, Communications or related field. MBA preferred.
• 8-10 years demonstrated marketing experience in all facets of the creative process, with strong understanding of brand development, multichannel marketing and consumer journey concepts.
• 5 years’ demonstrated experience leading and directing creative teams.
• Possesses an intimate understanding of design, copy and web best practices/guidelines.
• Experience with direct to consumer products within Beauty, Fashion, Food or Home required.
• Experience inspiring, motivating and leading a high performance team. Ability to introduce change effectively, collaborate and lead others in development and implementation of key initiatives.
• Experience with retail brands, including category management, pricing, packaging and in-store and online promotions through retailers
• Global brand marketing experience a plus.
• Solid track record in direct to consumer integrated creative and content, with emphasis in digital campaigns including social media, video, display, web and eCommerce. Email, print collateral, television and radio advertising a plus but not required.
• Prior experience in establishing roadmaps to support company objectives to achieve revenue goals through quality lead generation, using brand recognition and product positioning.
• Strong communication required to collaborate with internal and external copywriters, designers, artists, printers, web experts, photographers and digital media creators.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

Marketing Manager
Brooklyn, NY

We are currently searching for an experienced Marketing Manager for a Client in the Brooklyn, NY area.

Reporting to the VP, Sales and Marketing, The Marketing Manager will provide strategic marketing support and insight for the Sales team, development team and ownership.

Responsibilities include, but are not limited to:

• Act as a key contact for all marketing and sales vendors including sales agent, advertising agents, public relations, and creative agency.
• Set deliverable timelines and ensure vendors are on track for successful completion of those deliverables. Manage production timelines. Develop healthy working relationships with all vendors.
• Manage a multi-million-dollar marketing budget. Maintain a forecast of that budget based on key project milestones.
• Maintain brand standards across all mediums: digital media, print media, social media, direct mail, sales gallery.
• Consistently optimize all marketing channels to improve ROI.
• Collaborate with the development team to balance construction goals with sales and marketing initiatives.
• Contribute to the development of marketing campaigns.
• Produce monthly, quarterly, and annual reports of marketing/sales activities for key stakeholders.
• Maintain corporate web and social media presence.

In collaboration with the VP, Marketing.

• Author, maintain, and implement a multi-year marketing plan that drives the project to successful completion and sellout.
• Actively create new marketing/sales tactics and a cohesive marketing plan to drive sales of the condominiums.
• Consistently optimize all marketing channels to improve ROI.
• Develop competitive landscape analyses as needed. Maintain list of key competitive developments.
• Maintain key stakeholder buy-in at all times.
• Participate in deal negotiations and track all sales from contract signing through closing.
• Manage investor and lender communications regarding sales and marketing.

Qualifications:

• Bachelor’s degree equivalent or higher.
• Two or more years of experience in relevant fields: real estate development, real estate sales, luxury marketing.
• High level of discretion and emotional intelligence.

• Attention to detail; copyediting skillset.
• Highly technically adept proficient and confident in the use of Microsoft Office and Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Systems-oriented and capable of building processes for the team to efficiently execute the marketing/sales campaign.
• OSHA10 or OSHA30 certification or willingness to pursue certification.
• New York State licensed real estate salesperson or broker license, or willingness to pursue licensure.
• Excellent organization, verbal, and written communication skills; project management experience is a plus.
• Adept at juggling multiple priorities and deadlines without sacrificing quality.

If you would like to learn more about this opportunity contact Sarah at [email protected]
Cornerstone Recruiting

NY NOW & Bulletin are seeking a passionate, dedicated Marketing Manager to support our Marketing and Sales teams.  

The Marketing Manager leads the development and execution of marketing campaigns to achieve attendance and sales goals for our integrated event and wholesale marketplace. With a deep understanding of our brand and audience, this role will create and execute ROI-focused multichannel B2B campaigns. 

In this role, you will help promote, market and elevate the thousands of brands in our trade show & online wholesale community to our audience of event attendees and buyers. You will use email marketing, social media, PPC, telemarketing, direct mail, and other communication channels to share our value propositions and success stories, and strategize creative, thoughtful B2B marketing campaigns and tactics that grow our community and generate more registrations for our events and sales on our marketplace. This includes assisting in the development and implementation of buyer-facing marketing channels and campaigns, as well as monitoring, analyzing and reporting on related activities and results.  

You will report to our Senior Director of Marketing and work collaboratively with all marketing and sales team members. 
 

This position can be performed from any of our US-based offices or remotely from anywhere within the US.

• Work closely with our Senior Director of Marketing to ideate, plan, and execute marketing campaigns to achieve delivery of business goals. 
• Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase audience registrations and sales conversions. 
• Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.  
• Manage the entire marketing content calendar (across NYN’s attendee and exhibitor email campaigns, as well as Bulletin marketplace’s email campaigns, SMS marketing, and social media), and make adjustments as needed. 
• Learn the NY NOW & Bulletin brand voice: write, write, and write some more. Ultimately, become NY NOW & Bulletin’s go-to positioning director and copywriter for email, social media, and site content (including the NY NOW website as well as UX language within the Bulletin platform). 
• Collaborate with our team’s designer(s) to create beautiful and on-brand collateral. 
• Collaborate with all marketing team members on social media campaigns and channels to increase awareness, drive sales, and engage community. 
• Collaborate with the vendors with whom we partner to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials. 
• Manage attendee communications for onboarding, promotions, and operations to ensure customer success. 
• Work with our Marketing Operations Team to deliver team tracking, pacing, and reporting, manage post-event report creation and survey analysis. 
• Reporting in platforms such as Tableau, Hubspot, Marketing Cloud and Pardot. 
• Partner with Marketing and Sales leadership to build a repository of new attendee leads that are nurtured with a goal of increasing audience registrations and sales conversions. Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content. Support and optimize marketing automation and lead nurturing processes. 
• Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations. 
• Manage process with our Event Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals. 
• Additional marketing assignments as needed. 

• Experience in marketing or related field preferred 
• Experienced in digital marketing, email marketing, lead generation, and SEO.  
• A dual-minded approach: You’re highly creative and an excellent copywriter but can also be process-driven, think scale, and rely on data to make decisions.  
• Strong copywriting and communication. There may be a take-home project or copy assignment to help us vet your abilities.  
• Content marketing: Experience creating and managing B2B marketing content, including writing campaigns and circulating digital content through marketing channels. 
• Email marketing: experience writing, building, automating, executing, and analyzing performance of email campaigns using complex tools like Hubspot, Salesforce, Marketing Cloud, etc. 
• Growth marketing: experience with PPC marketing campaigns and strategies is a plus. 
• Experience defining and translating data into actionable insights that influence marketing strategy 
• Proactive work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas  
• Ability to build relationships and collaborate successfully with multiple functional groups (sales, product, etc.) 
• Strong MS Office experience: Outlook, Excel, Word, PowerPoint. 
• Strong design eye: experience with Figma, Beepro, Canva, and knowledge of Adobe Creative Suite applications is a plus. 
• Strong reporting background: experience with tools including Tableau is a plus. 
• Ability to travel for our events, 2x/year 

ABOUT EMERALD

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit https://www.emeraldx.com.

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

COMPENSATION & BENEFITS

Target Compensation: $80,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as the Headspace app and weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected].

Emerald

Elle Seller is seeking a motivated and creative Marketing Executive to join our expanding marketing team. This individual will be responsible for designing and executing innovative marketing campaigns that take advantage of all available communication channels in order to reach our target audiences.

This role is an exciting opportunity for the right candidate to utilize their marketing expertise, creativity and analytical skills in everything from online to offline marketing campaigns.

Responsibilities

• Design, implement, and track marketing programs to generate leads, build brand awareness and increase customer loyalty
• Develop strategies and tactics to reach target audiences, optimize campaigns, and measure performance
• Monitor and report on competitor activity and online sentiment
• Execute marketing campaigns through digital, print and event channels
• Assist with budgeting and forecasting, identifying and monitoring KPIs
• Collaborate and build relationships with internal stakeholders to ensure successful campaign execution

Requirements

• Bachelor’s degree in marketing, communication, or related field
• Excellent written communication and proofreading skills, with an eye for detail
• Knowledge of SEO and email marketing
• Ability to think strategically and creatively
• Working knowledge of social media platforms and analytics tools

We offer a competitive salary and excellent benefits, including health insurance, flexible hours, and paid vacation. If you are an experienced marketing executive who is ready to make an impact with Elle Seller, we’d love to hear from you!
Elle Seller

Marina Maher Communications (MMC) is a creatively driven, digital-first communications agency that delivers scaled influence, cultural relevance, and brand talkability for our Fortune 200 consumer, healthcare, and corporate clients. We tap into the power of influence to connect brands to culture; consistently breakdown barriers to spark conversations and drive business results. Founded nearly 40 years ago under the premise of marketing to women, today that concept translates into an audience-first mentality: delivering the right message to the right consumer, via the right voices on the right platforms. Innovators at heart, we love to build and challenge the status quo. That’s why PRovoke Media named us Agency of the Decade.

For the entrepreneurially minded, working at MMC is an amazing opportunity to get people talking, thinking and behaving differently. We’re relentlessly curious, always creating, innovating often, agile and responsive. This spirit is reflected in our deep commitment to fostering and cultivating a culture and environment where we celebrate and advance diversity, equity and inclusion for all MMC staff. As a team, we’re on the pursuit to identify and advance efforts to ensure our agency reflects our communities and the communities of the clients that we serve.

THE ROLE:

Are you passionate about all things beauty and haircare? Are you obsessed with finding the latest and greatest trends and creatively bringing them to life? Are you a creative problem solver, who’s looking to innovate? Do you want to work with some of the top creators across social media platforms to create innovative, exciting influencer work? Does the thought of bringing content to life with a team of creative, social and digital first creators spark joy? If so, we are looking for an Account Supervisor of Influencer Marketing, who would support a prestigious haircare brand within our consumer portfolio!

In this role, you’ll contribute to creative, results-driving influencer marketing solutions and partnerships that service diverse audiences in the consumer haircare space, as well as help the agency uplevel our expertise in this area of critical importance to our growth. In addition to being an influencer marketing specialist, you also understand social media marketing, are a strong writer and can navigate a fast-paced and ever-evolving client and cultural landscape: you’re collaborative, but you’re ready to take charge, and at a point in your career where you feel ready to start leading. As part of our 25+ team comprised of social, digital and influencer experts, you’ll learn from like-minded communicators and have access to tools and resources to keep your inspiration levels high.

YOUR DAY-TO-DAY:  

• Support the execution of influencer programs (includes social content creation, events, social activations, etc.)
• Capture program results to facilitate program recap reports and real-time program optimizations
• Actively participate in brainstorms, team meetings and influencer networking sessions, contributing innovative, creative solutions leveraging influencer marketing tactics to deliver on brand business goals
• Serve as first point of contact for influencer partners and vendors. This includes:
  • Work with influencers to authenticate platforms to confirm capacity to achieve business results
  • Maintain strong relationships with multicultural, beauty and consumer/lifestyle influencers
  • Build positive working relationships with influencer agents, networks and tools
  • Co-create content with influencers that feels authentic to their platform while serving the brief
• Be a strong team player who works well in a highly integrated team model (internal and external)
• Identify and vet influencers to meet business goals and serve as co-creators and ambassadors for our brands
• Possess an insatiable appetite for content creation, technology and digital trends:
  • Co-create content with influencers that is poised to deliver on brand goals without sacrificing influencers’ creative value
  • Fluency in digital and influencer platforms and their creative executional functions/capabilities
  • Provide ongoing insights into consumer trends for real-time influencer content optimizations
  • An eye for trends, emerging platforms and hot topics relevant to our brands and business
• Advocate breakthrough digital work that complies with best practices including:
  • Understanding social etiquette for influencer and client relations
  • Compliance with ethical standards (FTC regulations, etc.)
  • Interest in latest technology and how it impacts influencer marketing (i.e. Artificial Intelligence, Blockchain, etc.)
  • Conducting research to support current campaigns and new business activities
  • Sharing team successes to the broader agency
  • Leveraging paid media to increase the reach of influencer and social content
  • Reviewing and revising talent contracts in partnership with legal experts

WHAT WE ARE LOOKING FOR:

• 4-6 years of experience working in influencer marketing or related field
• Bachelor’s degree in Marketing, Communications, PR, Journalism, or related field
• Outstanding communications skills (verbal, written, and presentation) and a dynamic social presence
• An understanding of social media strategy (organic, paid), platforms and community management best practices
• Comfortable with data/analytics, in order to mine for insights and optimizations; as well as measurement and reporting
• An aptitude for tools and the ability to quickly pick up on new technology
• Excellent organizational skills with the ability to manage multiple projects at once
• An eye for quality visual and written content
• Strong verbal and written communications
• Proficiency in Excel, Word and PowerPoint
• Ability to thrive in a fast-paced environment with a solutions-oriented mindset
• Strong team player who works well in a highly integrated team model (internal and external)
• Experience and passion for mentoring and managing junior talent

WHAT MMC OFFERS:

• Generous time off
• Gift week – we’re closed the last week of the year!
• Comprehensive health and wellness benefits
• Physical fitness and wellness stipends
• Savings program with company match
• Family Forming Benefit (paid parental leave) and Carrot Fertility (egg freezing, IVF benefits)
• Flexible work arrangements
• Professional learning and development opportunities
• Tuition reimbursement
• Transit benefits
• …and so much more!

The anticipated salary range for this position is ($75k-$110k). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

MMC / RXMOSAIC is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

Employees from diverse or underrepresented backgrounds are encouraged to apply.

Marina Maher Communications (MMC)

Tri-state, Florida, or Texas – WFH 4 days per week

110-130k Base + Excellent Benefits

Our start-up client is a well-funded, well-positioned customer management consultancy that delivers end-to-end across the customer journey. As a trusted partner to organizations that value customer centricity, they deliver research, deep market insights and analysis, business development solutions, design, innovation and so much more. To facilitate growth, they currently have an exciting opening for a Senior Marketing Manager.

As a Senior Marketing Manager, You Will

• Develop and run full marketing strategies
• Oversee a growing team
• Execute and analyze marketing campaigns
• Drive demand generation
• Lead budget management
• Oversee branding and design management
• Develop and execute impactful email marketing campaigns
• Develop and build a content strategy
• Deliver cross-channel social media campaigns
• Perform website management

The ideal Senior Marketing Manager will possess the follow skills, traits, and experience:

• Degree level education
• 5+ years marketing experience
• 2+ years management experience
• Proven record of strategy development and execution
• Passion for branding, marketing, and creative thinking
• Results oriented
• Budgeting and project management
• Multi-tasking and prioritization
• Effective decision making

The successful Senior Marketing Manager can expect:

• An initial base salary circa 110-130k
• Generous PTO and wellbeing days
• Medical, dental, vision, FSA/HAS
• 401K
• Career development and progression
• Flexible working

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing, and IT recruitment services to the business community throughout North America, the UK, Europe, and Australia.
Certus Recruitment Group

Job Description:

• This role is responsible for developing consistently engaging online and application experiences across multiple platforms, products, and channels.
• While not responsible for the production of assets or campaigns, this role will lead the continuous evolution and communication of the Executional Excellence Guidelines that need to be developed.
• This person works closely with the entire Digital Health organization, Brand Marketing teams, our Technical Field Force, and third-party External Partnerships to actively contribute to the design and deployment of all email/web assets and campaigns in order to achieve high consumer and customer engagement (e.g., open rates, click through rates, time on site, sign-up, revenue generated on actions).
• Responsible for the development, implementation and execution of the (B2B) product marketing strategy to grow our digital health product portfolio.
• Shape product narratives, targeted audience segmentation drivers, and end-to-end product positioning.
• Own and manage platform content, ensuring it meets the needs of the target audience. (awareness, education, acquisition, conversion, loyalty, etc.).
• Conceive and propose new strategies and concepts, guiding those projects to completion-including marketing for new product launches, driving traffic, and optimizing marketing channels.
• Invent and analyze, test and learn opportunities to drive results to scale into broader efforts across the digital product portfolio.
• Build traffic-driving campaigns for current and future product and feature launches.
• Create marketing assets to support campaigns in partnership with dedicated in house design and external agency partner teams.
• Utilize creativity and judgment to develop solutions based on an ever-changing landscape and customer usage patterns.
• Take into account design aesthetics and be adept in persuasive copywriting to develop strategic campaigns that resonate with the end customer.
• Provide high level analysis of potential business opportunities utilizing insights from market research, industry trends, competitive intelligence, and understanding of vet clinic and pet owner needs.
• Establish proper methods to quantitatively and qualitatively measure the customer experiences resulting from marketing programs.
• Continuously elevate the caliber of the organizations use of multiple marketing channels to deliver positive customer experiences.
• Develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs.
• Identify opportunities to automate, scaling limited resources, freeing up time for high value-added activities and thinking.
• Recognize the point of diminishing returns and redirect efforts when current approach is not achieving desired outcomes.
• Support and provide best practices which include business communication skills, process development and presentation, requirement gathering, marketing program design, testing, and implementation to strengthen digital health product portfolio.
• Ensures strategy and tactical plans are in support of the overall product roadmap, customers, and overall digital team objectives.
• Through social media, influencer marketing, web, and email, lead key brands presence and evolution in digital, implementing best practices and utilizing data and insights for continued evolution.
• Leverage brand/category followers and industry for insights, content, ideas and innovation.
• Drive consistent execution of product marketing strategies, tactics and campaigns with internal and external cross functional teams.
• Report to Leadership on key metrics of measurement maturity across the portfolio, analyzing and interpreting trends and providing actionable insights.
• Encourage and adopt customer (B2B2C) perspectives to anticipate expectations and work with stakeholder teams to develop and evolve solutions accordingly
• Lead comparative assessments of competitor product marketing, messaging, and delivery mechanisms.
• Utilize tools and feedback to create communication and marketing activation plans.
• Understand which marketing deliverables and associated business impact are the most effective depending on the stage of the customer journey and product life cycle.

Skills:

• Team player: ability to work well with others in a collaborative environment.
• Unrelenting in looking for innovative approaches to have impact on the business.
• Quickly comprehend complex projects and respond with thoughtful & professional guidance.
• Paid Digital and Social Media strategies including analytics.
• Email marketing and Execution of omni-channel marketing campaigns.
• Lead Nurturing/Acquisition Marketing and Audience Development.
• Digital Campaign mapping and tracking.
• 1-2 years experience building, launching and reporting on campaigns using Adobe Analytics, Campaign, Magento, Target, Audience Manager, Tableau, Pardot, Veeva and Salesforce.
• Exceptional organizational, project and people coordination skills.

Education:

• Bachelors degree in Business, Marketing or related field.
• Excellent written and verbal communication skills.
• 5-7+ years experience in product marketing, brand marketing, digital marketing and/or marketing communications, diverse B2B channel management.
• Experience with demand creation funnel, lead gen optimization, conversion to opportunities and maximizing ROI.
• Proficiency with MS Office.

Cynet Systems

The Senior Brand Manager, Consumer Marketing will lead the direct-to-consumer strategic plan and the implementation of patient tactics to support the patient journey for a fast-growing brand in the CNS space. This role is responsible for developing insights, brand management, and execution excellence to reach and engage patients. The Senior Brand Manager will collaborate cross-functionally with HCP Marketing, Patient Support Services, Market Access, Data & Market Analytics, as well as other internal and external partners. This individual will report to the Associate Director, of Consumer Marketing.

This is a hybrid role based at HQ in New York City.

Job Responsibilities and Duties include, but are not limited to, the following:

• Develop and execute patient marketing tactical plan in line with brand strategies and objectives.
• Have a deep understanding of patient segments, needs, and channel preferences.
• Develop and implement promotional media and social media strategy by leveraging digital capabilities, innovation, and best practices to drive patient engagement for the brand including identifying and piloting future marketing areas of opportunity.
• Champion the Brand Ambassador Program by working directly with patients to highlight their unique stories across various channels.
• Lead the measurement and optimization of campaigns across digital channels.
• Effectively manage the Consumer AOR and Media Agency.
• Identify strategic market opportunities and make recommendations to enhance brand penetration.
• Champion initiatives through the medical, legal, and regulatory review process.
• Collaborate effectively with sales & marketing, market access, patient support, market research, medical affairs, commercial operations, data & analytics, finance, and other cross-functional partners.
• Manage the timelines and ensure key deliverables meet deadlines and business objectives.
• Actively contribute to the development of the annual brand plan and budget.

Requirements / Qualifications:

• BA or BS degree required
• Minimum of 2-3 years of experience in consumer marketing
• 4-6 years of pharmaceutical marketing experience required
• CNS disease experience and/or launch experience is strongly preferred
• Experience working with and directing agencies and strategic vendors
• Patient support services experience a plus
• Strong project and process management skills, including competency in agency management and budget management
• Strong digital marketing aptitude
• Ability to work on-site Monday, Tuesday & Thursday

SQRL