We are looking for women & men who colour their own hair and who are currently or have in the past used GARNIER OLIA – to appear in the brand’s latest commercial campaign.

We are looking for ALL hair colours & types, all looks, ages, body shapes, ethnicities & heritage!

MUST BE:

Aged 30 and up
London based
All cast must have used Olia permanent home hair dye in the past and be willing to do so again pre-shoot (we will be matching your current/natural hair colour i.e. NOT doing colour changes)
Fluent in English and able to deliver scripted lines in a natural, authentic way (happy to consider people who are not native speakers i.e. people with a range of accents as long as they’re able to confidently deliver lines in English to camera)
Two of the people we’re looking to cast must be real Mother & Daughter
No heavy tattoos or piercings that could distract from the hair colour

No acting experience necessary – we’re simply looking for great personalities, happy to chat about their hair on camera!

DATES
Recall: date TBC – once we’ve received all applications, the client will invite favourites to meet them in person at their offices
Hair colouring day: 29th April / 3rd May
Shoot day: 4th May (shooting in London, within M25)

FEES (per person)
Shoot Day Fee: £300
Recall fee: £50ea
Hair colouring will happen at a professional salon and cost of service will be covered by production

Buyout: £2500 to cover the usage of the campaign

April 8, 2022