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Skills

This role is responsible for both product marketing and general management activities, including the development and launch of marketing plans, growth initiatives and new products, product and packaging optimization, supporting customer presentations, analyzing market performance, budget development and P&L management, product life-cycle management, and project management. The position works with cross-functional teams and collaborates with our Global Corporate office based in Tokyo, Japan and provides regular business updates to Executive Management.

 

The position is located in Torrance, CA. In office role.

 

Duties and Responsibilities

 

Consumer Marketing Management

 

Implementation of Global Brand Strategy provided by and partnered with our Global Headquarters.

 

Provide leadership in planning and executing marketing plans through:

 

  • Collaboration and Implementation of marketing programs that drive growth and enable attainment of sales and profit targets
  • Understanding brand equity and competitive advantage
  • Identifying pet category opportunities and white space
  • Assisting with the management of brand positioning and strategy across all retail environments
  • Develop a deep understanding of the pet category and the different retail environments (Food, Drug, and Mass, Pet Specialty, and e-commerce)
  • Develop a complete understanding of the brand and individual SKU performance in the market
  • Provides input on packaging and new product development
  • Evaluating results of marketing programs and making optimization recommendations
  • Anticipate, identify, and analyze pet category trends and opportunities to maximize Inaba’s competitive position
  • Ongoing analysis and market-facing activities include:
  1. Data analysis to understand category/SKU results and trends, competitive performance, and consumption trends
  2. Turn data into actionable insights to improve brand performance
  3. Sales and customer interaction to understand customer needs and opportunities
  4.  Sourcing and sharing competitive intelligence

 

Product Management

 

  • Partnering with our Global Corporate office and Sales Leadership to lead and assist in the development, maintenance, and overall management of assigned product segments to maximize sales growth and profit potential, including:
  1. In partnership to launch new products and line extensions
  2. Product life-cycle management, including SKU rationalization
  3. Development and maintenance of product line go-to-market strategies – merchandising, assortment, pricing, and shelving
  4. Financial Management – Understand budgets and business plan objectives and ensure delivery of financial goals through ongoing tracking and analysis.
  5. Review of product, customer, and category plans to optimize the ROI for marketing investments

 

Strategic Planning

 

  • Lead development of the strategic and marketing plan for Inaba USA and Canada
  • Prepare for and participate in ongoing joint sales & marketing planning
  • Development of the annual marketing plan in collaboration with our Global Corporate office

 

Experience, Knowledge, Skills, and Abilities

 

  • Bilingual Japanese preferred
  • Bachelor’s degree in marketing or related field required, Master’s preferred
  • Minimum 5 years of experience in a brand management role, preferably within the pet category at a CPG company
  • Ability to understand brand architecture and drive growth
  • Command of understanding and interpreting syndicated data from IRI or Nielsen
  • Demonstrated financial acumen
  • Strong communication skills and ability to effectively present to and lead large group discussions
  • Demonstrated leadership, taking initiative, and delivering results
  • Channel the entrepreneurial spirit and have a growth mindset
  • Ability to collaborate with and lead teams
  • Ability to be an engaged and contributing member of the Inaba Foods USA culture
  • Strong desire to win as a team
  • Able to thrive in an entrepreneurial, fast-paced and dynamic environment
  • Ability to lead and facilitate key customer interactions
  • Demonstrated success in managing and directing change
  • Ability to influence others through analysis and presentation
  • Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
  • Possible travel required up to 25%

 

 

 

 

Inaba Foods (USA) Inc. is an EQUAL EMPLOYMENT OPPORTUNITY employer and all qualified candidates are considered for employment with LEG without regard to race, color, religion, national origin, disability status, protected veteran status or other classification protected by applicable federal, state or local law. The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the local “Fair Chance” Ordinance(s).

INABA FOODS (USA), INC.

The Associate Marketing Program Manager provides overall project management for key Mercury brand marketing initiatives, new product launches, and customer marketing programs. In addition, this role is accountable for process definition and improvements related to creative development, content production, and strategic marketing activities. The Associate Marketing Program Manager will plan activities for the brand team within marketing, collaborate with other members of the team on best practices in project delivery and participate in creative reviews and approvals.

The role reports to the Marketing Program Manager. Success in this role requires timely delivery of a coordinated set of content development, event marketing, advertising, digital marketing, sales support, consumer engagement, and media outreach initiatives. It also requires an ability to manage budgets, prioritize expenditures, continually improve processes, and collaborate across functions.

Roles and Responsibilities

  • Gathers requirements for brand marketing initiatives, new product launches, and customer marketing programs from marketing leadership and/or cross-functional partners. Generates initial briefs and ensures alignment with members of brand team or marketing leadership.
  • Traffics projects to appropriate members of the marketing team or agency team members.
  • Maintains timelines and resource utilization plans for the portfolio of projects underway.
  • Communicates progress, facilitates identification of risks and opportunities, and recommends corrective actions as necessary to increase probability of successful delivery across project portfolio.
  • Strategic accountability for implementation of select brand marketing, new product, or customer marketing programs – beyond project management activities – including definition of success, coordination of creative work, alignment on solutions with cross-functional partners, appropriate approvals, and delivery to market. Example activities include:
  • Briefing of creatives, oversight of production efforts, evaluation of creative for fit with strategy and appeal to target audiences.
  • Development of marketing content by internal team and select external resources, including copywriting, still and video imagery, graphic designs for packaging, promotional program identities, or collateral to support Sales.
  • Participate in design reviews (print, POP, advertising, etc.).
  • Develop and cultivate productive, collaborative relationships with members of Category and Sales teams to identify marketing needs, document requests, broker prioritization choices, and ensure alignment on success factors.
  • Liaise with members of marketing teams at other Mercury operating units to inform and share status of marketing initiatives, solicit input, request support, and adopt best practices.
  • Create and manage yearly brand team financial budgets and oversee monthly expenses and forecast to ensure spending is within limits. Review and investigate expenses in question. Capture expenses by major projects. Work closely with CRM & Marketing Finance Manager to ensure expenses are being captured to the appropriate account and at the appropriate time.
  • Guide planning process for brand team, scheduling regular reviews and update sessions throughout year to assess progress vs. objectives, consider changes, and recommend go-forward priorities.
  • Develop and define key marketing processes, including development of point-of-purchase materials, printed marketing material development, advertising development, campaign definition and implementation, new product marketing launch (including integration into existing New Product Stage Gate requirements), etc.
  • Identify, secure approval for, and implement marketing process improvements, replacing or streamlining key stages to improve timeliness or effectiveness of delivery.
  • Assist and support other departments/divisions to promote best practices in marketing process implementation, project execution, etc.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is required.
  • 5 or more years professional experience, including 3 or more in a marketing role.
  • Project management experience, including track record of successful project delivery.
  • Cross-functional collaboration and ability to motivate performance through influence.
  • Legacy of accomplishment working with people at all levels to deliver business results.
  • Experience leading staff and outside resources (agencies, freelancers, consultants), blending strategic perspective with a focus on implementation excellence.

Mercury Marine

The Red Bull USA Social Media Manager translates the world of Red Bull to our social media channels, with a focus on TikTok and our @redbullusa accounts. You are a TikTok-native expert who can ride the waves of changing platforms and make data-driven decisions on the road to reaching a wide range of US consumers. Your primary goal and challenge is to stay top of mind with entry-point US consumers, while building ways to attract new ones, reporting directly to the Director, Social Media . You will be an expert and strategist for Red Bull Media House, identifying and expressing the most impactful opportunities and approach to Red Bull’s media properties.

STRATEGIZE AND EXECUTE SOCIAL MEDIA PROGRAMS

  • Build and implement social media plans for Red Bull USA channels across all platforms
  • Manage a content calendar across channels and projects
  • Manage your time and a team of creatives to deliver success across priorities
  • Work with Red Bull athletes, dancers, artists, and opinion leaders to reach marketing goals through content
  • Learn and develop Red Bull USA’s channel strategy and Red Bull’s Global approach to social content so you can be an informed resource for content teams
  • Communicate Red Bull’s creative aspirations and tone of voice through content
  • Build, maintain, and grow a community of Red Bull brand/can lovers

IMPROVE SOCIAL MEDIA PROCESSES

  • Build, maintain and evolve social media standards between Red Bull and its main communities
  • Evaluate internal Audience Insights research; test and apply to programing decisions on existing formats; share best practices across networks to influence optimization
  • Investigate and evaluate social platforms, tools, and services against team goals
  • Build clear and efficient content pipelines from the US business to the Red Bull US accounts
  • Use partner relationships and the best content to land Red Bull US content on @redbull main channels and vertical sport channels
  • Work in partnership with the Director of Social Media to deliver education around social best practices, priorities, clear ways of working, and pipelines for publishing to Red Bull US

NETWORK AND COLLABORATE

  • Manage projects and partners across departments in Red Bull North America, Global HQ, and regions
  • Manage delivery of projects to ensure they are both editorially strong and budgetarily efficient
  • Collaborate with other teams (production, marketing, advertising, commercial and platform partnerships) to measure and promote success

Qualifications

  • 5+ years of experience in storytelling/campaign-driven social media; experience in managed and owned channels
  • Competent video editing capability; in-app editing experience in TikTok and Instagram
  • Experience with social platform CMS, capabilities, copyright management
  • Planning, project execution, and analytical competencies
  • Knowledge of audience analytics, audience development, and the ability to understand and learn from data
  • Collaborative problem-solver

Additional information

Bachelor’s degree preferred or experience in lieu of degree

English, additional languages an advantage

The base salary range for this position is $101,000 to $112,000 + cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Red Bull

Sports Marketing Assistant

Office Location: Tampa, FL

On-Site Locations: Tampa, Clearwater & St. Petersburg

We’re looking to grow our events team this month and could use an additional Sports Marketing Assistant to help us with events and retail promotions across the Tampa Bay area. Our Sports Marketing Assistant help a specific client improve their brand awareness, enhance their reputation, and increase their market share. If you have a competitive edge, love to win, have a background in any type of sport or just a keen interest in sports in general – we want to hear from you today!

We’re interested in meeting with people that have marketing degrees or promotions experience, but we also welcome applications from those wanting to transfer into the marketing industry. Regular marketing, sales, and customer service training are provided in the office and we operate as a supportive team where people are constantly sharing ideas, success stories, tips, and more with each other!

You’ll primarily be responsible for:

  • Setting up branded promotional displays & kiosks
  • Representing a specific brand with integrity & enthusiasm
  • Promoting specific products, services, campaigns or special offers
  • Distributing marketing materials and conducting market research
  • Tracking conversations and collecting consumer feedback
  • Building strong consumer relations & producing occasional sales
  • Answering questions, offering guidance, relating to customers

People with experience working in retail sales, customer service, hospitality, or similar backgrounds tend to do well as part of our marketing team because you’ll be working with customers face-to-face helping to influence their buying decisions.

In your first month you can expect to learn:

  • Common direct marketing methods and techniques
  • Basic sales, customer service and promotions skills
  • How to build relationships with existing and prospective customers
  • How to effectively read people’s body language and facial expressions
  • The importance of having a winning mindset/positive attitude

In your first six months, you can expect to also learn:

  • Tips for effective time management, organization and administration
  • Campaign management & project management overviews
  • Public speaking skills, influential language & motivational techniques
  • Leadership, team-building, and training skills

Earnings: We pay through a combination of base pay plus commissions averaging $36k-$48k for the first year. Full details are provided during the interview process, and can vary slightly from campaign to campaign, but are always within a similar annual range.

2023 is going to be a big year for us as we continue to thrive as a team. A handful of people in our Tampa location are looking to branch out into other cities to further our reach, so they’ll be developing expansion teams over the next few months. This means opportunities for further development and progression into other areas may be possible too!

Sports Marketing Assistant Requirements:

  • You must be 18+ years of age and eligible to work in the USA due to the outbound nature of the role and the consumer data you’ll be collecting
  • Full-time availability is ideal, but we can potentially accommodate two part-time people or temporary workers
  • Marketing degrees, qualifications, knowledge and experience are helpful, but not required for this position
  • Retail sales, hospitality, customer service, or similar customer-oriented work experience is helpful, but not necessarily required
  • A positive attitude and ability to maintain composure are expected. Our clients have a reputation to maintain and we need to live up to their standards
  • Local applicants able to start work within 2 weeks’ time are ideal, but we will consider other notice periods and circumstances

For more information or for immediate consideration; send your resume or LinkedIn profile today!

All applications will be reviewed, but only successful candidates will be contacted (keep an eye on your missed calls and email messages so you don’t miss out!)

Water-City Blaze

Summary / Objective

Name.com Product Managers work closely with business stakeholders across the company to ensure that business requirements are met in software engineering and marketing projects. The ideal candidate is someone who thrives in a deadline-driven, results-oriented, fast-paced team environment. This is a position for someone who is able to take initiative and get things done efficiently and effectively. Successful PMs will lead confidently throughout the product life cycle, from initial concept stages all the way to end-user delivery.

What You’ll Do

  • Develop a deep understanding of our industry and our customers.
  • Lead projects (from scoping through production) that focus on improving customer experience, conversion rates, and product attachment rates.
  • Create metrics, tracking, and reporting for all of your projects.
  • Break projects into user story-level requirements.
  • Conceive, develop, and run optimization tests across all major user flows.
  • Work with Product and Engineering to refine the agile planning process.
  • Create product documents including scoping documents, functional specifications, and user-acceptance testing plans.
  • Work with cross-functional teams to deliver value across the organization: marketing, engineering, support, business development, and more.
  • Work with UI/UX to develop and maintain a system for conducting user research.

Who You Are / What You Bring

  • B.A., B.S. required.
  • 1+ year(s) of Product management experience or experience in an agile software development environment.
  • Knowledge of UX design and web design best practices.
  • Demonstrated competency in Google Analytics, SQL, and Microsoft Excel/Google Sheets.
  • Excellent communication skills that can be used to translate needs between business and technical audiences.
  • Curiosity and willingness to learn about our industry and customers’ needs.
  • Capable of planning, scoping, conducting, analyzing, and communicating research clearly.
  • Self-starter, highly organized, and able to work well with individuals at all levels and across functions.
  • Strong analytical skills, with experience breaking down ambiguous data problems.
  • Ability to meet rigorous deadlines and balance multiple priorities, while maintaining high levels of productivity and detail orientation.

Salary Range

The U.S. base salary range for this full-time position is $56,000 – $85,000, plus benefits as described below. In addition, the successful candidate will be eligible to receive other compensation from time to time in the form of discretionary and/or nondiscretionary bonuses and a long-term incentive plan. Actual compensation will be influenced by a candidate’s qualifications, internal employee equity considerations, and location. We will not ask for information about a candidate’s current or past compensation for purposes of developing an offer of employment.

US Employees (and their spouses, domestic partners, and/or dependent children) are covered by generously subsidized medical, dental, and vision insurance. Employees are also covered by company-paid life and disability insurance and have the option of participating in employee-paid supplemental life, accidental death and dismemberment, critical illness, and accident insurance. In addition, employees are able to enroll in the company’s matching 401(k) retirement plan. Employees will also annually receive 20 days of paid vacation, 5 days of paid sick leave, 13 paid holidays, and 8 weeks of paid parental leave. Employees will also have the opportunity to receive tuition reimbursement for qualifying tuition and education-related expenses.

Note: Benefits programs are subject to eligibility requirements and may vary in certain locations.

A few things to know about us

Name.com is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state, or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities, and termination. Applicants must be currently authorized to work in the United States on a full-time basis.

Name.com

$$$

Vonage Marketing Mission:

Vonage is unifying communications in the Cloud. We live in a flat world where businesses must compete on excellent customer experiences, which are enabled by great communications. Vonage is the only single-stack, cloud-native communications provider with all the necessary solutions aligned to one roadmap.

Our ‘One Vonage’ solution provides contact center, unified communications, AI, app integration, conversational commerce, and a communication APIs platform. It is an industry-disruptive offering that comes with a 99.999% uptime reliability backed by SLAs. As Analysts keep telling us, our communications solution is future-proofed.

Why this role matters

We are looking for an exceptional Product Marketer to be responsible for positioning our contact center solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.

This position can be located near one of our Vonage locations: Holmdel, NJ; Atlanta, GA; Austin, TX; San Francisco, CA; OR in London or Basingstoke (UK).

Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.

To be successful, you would consider yourself a trailblazer. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW…

What you will do

  • Design, develop, and execute first-class product marketing of our contact center solutions.
  • Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Salesforce AppExchange content.
  • Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
  • Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
  • Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
  • Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
  • Contribute to competitive analysis of key competitors, as well as general market research.
  • Work independently as a team of one, while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.

What you will bring

  • Excellent written and presentation communication skills.
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
  • A track record of partnering successfully with marketing teams on campaigns and plans.
  • The ability to work virtually with teams spread across North America and EMEA.
  • The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.

What’s required for application

  • 5+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on contact center/CRM.
  • A strong knowledge of buyer personas, their buying criteria, and the customer journey.
  • A good understanding of Cloud Communications.
  • A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.

What’s in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

$$$

Vonage Marketing Mission:

Vonage is unifying communications in the Cloud. We live in a flat world where businesses must compete on excellent customer experiences, which are enabled by great communications. Vonage is the only single-stack, cloud-native communications provider with all the necessary solutions aligned to one roadmap.

Our ‘One Vonage’ solution provides contact center, unified communications, AI, app integration, conversational commerce, and a communication APIs platform. It is an industry-disruptive offering that comes with a 99.999% uptime reliability backed by SLAs. As Analysts keep telling us, our communications solution is future-proofed.

Why this role matters

We are looking for an exceptional Product Marketer to be responsible for positioning our contact center solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.

This position can be located near one of our Vonage locations: Holmdel, NJ; Atlanta, GA; Austin, TX; San Francisco, CA; OR in London or Basingstoke (UK).

Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.

To be successful, you would consider yourself a trailblazer. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW…

What you will do

  • Design, develop, and execute first-class product marketing of our contact center solutions.
  • Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Salesforce AppExchange content.
  • Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
  • Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
  • Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
  • Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
  • Contribute to competitive analysis of key competitors, as well as general market research.
  • Work independently as a team of one, while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.

What you will bring

  • Excellent written and presentation communication skills.
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
  • A track record of partnering successfully with marketing teams on campaigns and plans.
  • The ability to work virtually with teams spread across North America and EMEA.
  • The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.

What’s required for application

  • 5+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on contact center/CRM.
  • A strong knowledge of buyer personas, their buying criteria, and the customer journey.
  • A good understanding of Cloud Communications.
  • A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.

What’s in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

$$$

Vonage Marketing Mission:

Vonage is unifying communications in the Cloud. We live in a flat world where businesses must compete on excellent customer experiences, which are enabled by great communications. Vonage is the only single-stack, cloud-native communications provider with all the necessary solutions aligned to one roadmap.

Our ‘One Vonage’ solution provides contact center, unified communications, AI, app integration, conversational commerce, and a communication APIs platform. It is an industry-disruptive offering that comes with a 99.999% uptime reliability backed by SLAs. As Analysts keep telling us, our communications solution is future-proofed.

Why this role matters

We are looking for an exceptional Product Marketer to be responsible for positioning our contact center solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.

This position can be located near one of our Vonage locations: Holmdel, NJ; Atlanta, GA; Austin, TX; San Francisco, CA; OR in London or Basingstoke (UK).

Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.

To be successful, you would consider yourself a trailblazer. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.

IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW…

What you will do

  • Design, develop, and execute first-class product marketing of our contact center solutions.
  • Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Salesforce AppExchange content.
  • Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
  • Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
  • Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
  • Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
  • Contribute to competitive analysis of key competitors, as well as general market research.
  • Work independently as a team of one, while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.

What you will bring

  • Excellent written and presentation communication skills.
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
  • A track record of partnering successfully with marketing teams on campaigns and plans.
  • The ability to work virtually with teams spread across North America and EMEA.
  • The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.

What’s required for application

  • 5+ years of Software/SaaS/CCaaS marketing experience, ideally with a focus on contact center/CRM.
  • A strong knowledge of buyer personas, their buying criteria, and the customer journey.
  • A good understanding of Cloud Communications.
  • A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.

What’s in it for you

In addition to providing exciting work, career advancement opportunities, and a collaborative work environment, Vonage provides competitive pay and benefits including unlimited discretionary time off and tuition reimbursement.

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

Vonage

Product Manager

6-Month Contract to Hire (W2)

Remote

The Product Manager (PM) position is responsible for delivering business value to drive sales, improve efficiency, and improve customer satisfaction through the production of quality products. Within their designated enterprise product line, PMs focus on delivering incremental value by driving product changes and working closely with a team of developers, designers, and business partners. They support in-depth business reviews, communicate and present across all levels of the organization, and support cross-functional product teams.

Key Responsibilities:

40% Strategy & Planning:

  • Gains a thorough understanding of customer and associate needs, both existing and potential, and uses that knowledge to help deliver enterprise products that provide customers and associates with an unparalleled shopping experience
  • Translates business goals and end-user needs into product strategy; communicates direction and product priorities to the development team, other matrixed teams, and third-party partners
  • Identifies goals, metrics, and analytics to determine product value; continually making recommendations and refinements to the product backlog based on learnings
  • Conduct end-user research to help identify user stories and help determine Minimum Viable Product (MVP)
  • Partners with Finance to understand financial needs and assists in the creation of business plans for new opportunities
  • Monitors research as well as the competitive landscape to recommend the best solutions and ensure that products remain or become best in class
  • Evaluates research and market analysis on industry innovations and technology platforms to recommend the best possible solution
  • 30% Delivery & Execution:
  • Ensure product is aligned with company, stakeholder, and end-user priorities to drive sales, improve efficiency, and improve customer satisfaction
  • Documents, reviews, and ensures that all quality and change control standards are met
  • Formulates, tests, and refines assumptions and hypotheses through user research and testing
  • Creates, prioritizes, and accepts user stories; incorporates them into release planning
  • Makes product decisions that drive value on a daily basis
  • Identifies pros, cons, issues, obstacles, dependencies, and value associated with features and enhancements
  • Participates in standups, iteration planning sessions, product demos, and retrospectives
  • Condenses complex technical concepts into non-technical language for stakeholders

30% People:

  • Fosters collaboration with team members (Engineering, User Experience Designers, etc.) to drive value and collectively identify and resolve impediments
  • Acts as a proponent of modern software development practices
  • Advocates for the end user and stakeholder by empathizing with and understanding user needs and becoming the domain expert
  • Regularly works with the product team to continuously assess progress, disseminate lessons learned, and understand the next steps
  • Manages cross-functional team and stakeholder expectations to execute product strategy; provides education to requestors to determine prioritization based on tangible benefits and/or user experience
  • Exhibit active listening, facilitate sessions, and clearly communicate at all levels (Executive Leadership Team, store associates, etc.) and in all formats the product’s long-term strategy which is used to prioritize short-term action

Preferred Qualifications:

  • 3 years of relevant work experience
  • Experience working as a Product Manager in a modern software development-based enterprise environment
  • Demonstrated experience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test-driven development, and continuous deployment
  • Experience working in a fast-paced, fluid environment where priorities shift on a regular basis
  • Experience communicating with and influencing functional and technical team members at all levels in the organization
  • Experience working as part of a collaborative, cross-functional, modern software design and development team
  • Experience creating, prioritizing, and accepting user stories
  • Experience conducting user research and testing to understand the needs
  • Experience identifying goals, metrics, and analytics to measure product value
  • Experience conducting competitive research and analysis

Calculated Hire

Serving at the Intersection of Family, Innovation, Quality and Care

Our most important asset is our people. Who we are, what we do, how we do it and why we are passionate are all centerpieces of why we succeed.

Recognized among America’s Best Midsize Employers by Forbes in 2021 and 2022

Recognized as one of Chicago’s Best & Brightest Companies to Work For in 2022

Recognized as a Chicago Tribune Top Workplace 2022

The Role

As the Assistant Digital Marketing Manager, you will provide support to all ecommerce and online business for the Fellowes Mobile business team. You will help organize ecommerce activities across the Fellowes Mobile customer base and helps identify ways to create and support key business processes that will allow for Fellowes Mobile to achieve record ecommerce growth. We operate in a fast-paced, roll-up-your sleeves environment alongside hard-working and passionate colleagues that will challenge you to be your best!

We operate in a hybrid work environment that offers three remote days per week.

In This Role, You will…

  • Assist in identifying areas of opportunity for Fellowes Mobile ecommerce, such as new ways to promote our products online and increase visibility of Fellowes Mobile items
  • Execute specific administrative tasks focused on product set up through internal and external processes and systems on time, based on customer determined schedule
  • Complete ongoing, rigorous quality control of Fellowes Mobile online skus to ensure superb online content, including updating online content after device launch activities and/or due to product quality changes
  • Meet all customer criteria for online items, including number of reviews and minimum star ratings
  • Maintain online item tracker for cross functional team use
  • Support online advertising execution and agency partner management
  • Deliver on time results for projects involving packaging, working with internal and external graphics teams as well as other marketing team members, and manage all online creative which includes briefing the graphic design team on content needs and creating content standards for new product launches
  • Assist in ideation of online-only product portfolio, work cross functionally to deliver new online only products and assist in the pricing process for all online items
  • Support management 3rd party relationships with BazaarVoice and HTC for sampling, review and content support
  • Troubleshoot customer service questions and concerns and reply to online reviews through 3rd party tool

What You Bring to the Team

  • Bachelor’s degree in Marketing or related degree and/or a combination of education and equivalent work experience.
  • Relevant marketing, brand or channel management or consumer products experience
  • Ability to prioritize diverse project requests from all levels of the organization
  • Advanced knowledge of all Microsoft Office Suite products
  • A highly collaborative, team-player mentality
  • Strong verbal and written communication skills (must be comfortable leading meetings)

Fellowes Brands – A Family Business Since 1917

For over a century, Fellowes has been committed to positively impacting people through our culture, relationships and solutions. We have evolved toward relevance with each decade and generation, responding to a constantly changing world. Today, we are on an ambitious journey to grow our influence and impact in enhancing and maximizing work experiences worldwide. We are a “Brand on the Move” and remain committed to finding new ways to help people work better and feel better.

Visit our Careers Site: www.fellowesbrands.com/us/en/careers/Pages/overview.aspx

Equal Employment Opportunity/M/F/disability/protected veteran status

Fellowes, Inc. does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Fellowes’ property, and Fellowes will not be obligated to pay a referral fee. This includes resumes submitted directly to hiring managers without contacting the Talent Acquisition Department.

Fellowes Brands

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