Ad Campaign Casting Calls and Auditions

Job Title: Director, Brand PR

Reports to: U.S. President

Location: Los Angeles, CA

Job Status: Exempt

About SHEIN

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. Founded in 2012, SHEIN has nearly 10,000 employees operating from offices around the world, with U.S. Headquarters located in Los Angeles and Global Headquarters located in Singapore. In SHEIN, we work with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work and ignite as a team.

Position Summary

The Director, Brand PR oversees all U.S. PR activity for the SHEIN brand and sub-brands, leading the promotion of breakthrough brand campaigns and multi-channel communications strategies that will drive awareness, conversion and brand love.

With a deep bench of media relationships, an attention to detail and planning, and ability to oversee projects independently from start to finish, the Director is a critical part of taking SHEIN PR to the next level.

Responsibilities

• Oversee all PR for the SHEIN brand and sub-brands
• Strategize, execute and measure PR plans for key brand moments, including new partnerships, campaign launches and our signature platforms like SHEIN X 100.
• Secure feature brand stories in national and regional press.
• Develop and maintain relationships with top tier publications, editors and reporters covering SHEIN and our brands.
• Partner closely with Marketing and Corporate Communications teams to manage assets and ensure alignment and amplification.
• Hold PR team accountable for meeting key KPIs across all PR projects, keeping Marketing teams and other internal partners updated.
• Manage PR strategy for special projects (e.g. SHEIN Together Fest, SHEIN Runway)
• Maintain a clear understanding of all current, potential, and future collaborations, activations, launches and events.
• Manage PR agency of record, handling annual planning and holding our partners accountable on deliverables and reporting.
• Supervise two PR team members responsible for coordinating product placements, paid ad campaigns and account coordinator duties.
• Ensure PR team is maintaining media lists and coverage trackers weekly and circulating weekly and monthly reports to the Marketing and Brand teams.

Skills and Qualifications

• 8-10 years in Fashion and or large Tech E-commerce Public Relations expertise. With a min of 3 years of management experience.
• Strong consumer/lifestyle relationships, fashion/beauty preferred.
• Experience in Fashion, Entertainment or Consumer Public Relations in-house or agency.
• Superior writing and communication skills and attention to detail.
• The ability to multitask, prioritize and operate under pressure and across multiple time zones.
• Strong knowledge of the industry.
• Social media skills (Facebook, Twitter, Instagram, TikTok etc.).
• Must be able to do overnight travel and work late evenings when needed.

Pay: $134,000 min. – $236,500 max. base. Annual bonus & RSU offered.

SHEIN Benefits and Culture:

• Healthcare (medical, dental, vision, prescription drugs)
• Health Savings Account with Employer Funding
• Flexible Spending Accounts (Healthcare and Dependent care)
• Company-Paid Basic Life/AD&D insurance
• Company-Paid Short-Term and Long-Term Disability
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
• Employee Assistance Program
• Business Travel Accident Insurance
• 401(k) savings plan with discretionary company match and access to a financial advisor to meet retirement planning goals.
• Vacation-Paid time off
• 9 Paid Holidays/6 Sick Days
• Employee Discounts
• Perks (HQ Location)
• Free weekly catered lunch at HQ
• Dog-Friendly office
• Free Gym Access at HQ
• Free Swag Giveaways
• Annual Holiday Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages
• Free Shuttle Service from HQ to LA Union Station

SHEIN is an equal opportunity employer committed to a diverse workplace environment.

SHEIN Distribution Corporation

Are you ready to take center stage in a delectable world of taste and delight? Mondelēz International, the renowned multinational food and snack company is on the hunt for charismatic individuals to become the ambassadors of our world-renowned brands in an upcoming model campaign photoshoot. If you’re ready to embody the spirit of deliciousness and share it with the world, this is your moment! If you’re passionate about bringing joy and flavor to people’s lives, we want you to be part of our delectable journey!

Project Details:

Client: Mondelēz International
Project Agency: Vayner Media
Casting Location: Nationwide
Shoot Location: Nationwide
Compensation: $8,000 worldwide exposure, and a delightful selection of our iconic snacks
Usage: Global advertising, social media, and promotional materials
Submission Email: [email protected]

What Talents Will Be Doing:

As a model for Mondelēz International, you’ll have the exciting opportunity to:

Capture Flavor Moments: Bring to life the irresistible joy and delight that our snacks evoke through your expressions and interactions with the products.

Create Snack Magic: Showcase your creativity and personality as you craft snack moments that celebrate the unique qualities of each brand.

Tell a Flavorful Story: Collaborate with our team to convey the narratives, emotions, and experiences associated with our brands.

Engage with Our Audience: Connect with snack enthusiasts worldwide by sharing your genuine enthusiasm for our products.

HOW TO APPLY: (Send your submission to [email protected])
To seize the opportunity to become the face of flavor for Mondelēz International, please send the following to [email protected]
Name
Location: 
Phone No: 
Email: 
Height: 
Age: 
Ethnicity: 
Experience: 
Social Media Accounts/Website/Portfolio: 
Resume or portfolio highlighting:
Agent  (if applicable): 
Follow these instructions in your submission.Be prepared to demonstrate your ability to convey joy, enthusiasm, and the irresistible appeal of our snacks. Share any relevant talents or experiences that showcase your ability to engage with our brands.

Join us in crafting unforgettable flavor experiences and sharing the joy of snacking with people around the world and be a part of the Mondelēz International family!
Ignite the senses and celebrate the world of flavor as the face of Mondelēz International!

Thank you
Aaron
Executive Creative Director
Vayner Media

Casting Call: Talent with Diabetes for Pharmaceutical Shoot

Project Details:

• Project Name: Talent with diabetes for pharmaceutical shoot
• Project Type: Print
• Project Union Status: Non-Union
• Usage/Run: 5 years – Global rights to photos: digital, print, social, trade shows (no billboard). Some b-roll videos may also be recorded on social media (no audio).

Job Description: We seek individuals with diabetes to participate in a pharmaceutical shoot for a global campaign. This project aims to raise awareness about diabetes management and promote a range of pharmaceutical products. The shoot will primarily involve photography for various digital and print materials and possibly including a b-roll video for social media content.

Job Responsibilities:

• Collaborate with the production team to bring the campaign’s vision to life.
• Follow directions from the photographer and director to ensure a successful shoot.
• Display authentic and relatable expressions and gestures related to living with diabetes.
• Maintain a positive and professional attitude throughout the project.

Requirements:

• Individuals must have a confirmed diagnosis of diabetes.
• Age range: 25-50 years old.
• Must be comfortable in front of the camera and able to take direction well.
• No previous modeling experience required.
• Willingness to sign a release form for using images and video.

Compensation:

• Project Rate: $500/day (x3 days)
• Usage Fee: $3,000 (for five years of global rights to photos and limited b-roll video usage)
• Travel: Travel expenses will be covered.

Casting Call: DENIM BRAND

Compensation:

• $2,500 + 20% for one 10-hour shoot day
• Fitting Rate: $150 + 20% per hour

Travel:

• Travel expenses may potentially be covered if notified of the location at the time of availability. Please note that no travel time will be paid.

Job Details:

We are currently casting for an exciting print project for a renowned denim brand. This is a non-union opportunity based in the picturesque city of San Francisco, CA. The project is scheduled to take place from October 19th to October 23rd, with the likelihood of only one shoot day being required.

Job Responsibilities:

Selected models will be expected to collaborate closely with the creative team, showcasing the denim brand’s latest designs in a dynamic and engaging manner. Responsibilities include:

• Showcasing the denim brand’s products in a professional and appealing manner for the print campaign.
• Maintaining a positive and collaborative attitude on set, working closely with the photographer and styling team to achieve the desired looks.
• Adhering to the shoot schedule and instructions provided by the creative team.
• Participating in fittings as required, ensuring the perfect fit of the denim products.

Requirements:

• Age: 18-30
• Gender: All genders
• Height: 5’8″ and above
• Clothing Size: 26-30 (waist), S-M (top)
• Previous experience in print modeling is a plus, but not mandatory.
• Must be reliable, punctual, and able to take direction effectively.
• Professional attitude and strong work ethic.

DFW Casting: Healthcare Print/Commercial

Job Detail: We seek adaptive talent for an upcoming Healthcare print and commercial project. This is a local hire opportunity, and the shoot will take place in Dallas from October 4-6. Most talent will only be required for one day of shooting.

Job Responsibilities:

• Collaborate with the production team to effectively convey the message of the healthcare campaign.
• Participate in photoshoots and video shoots as required, showcasing adaptability and positivity.
• Follow directions from the director and photographers to achieve the desired shots.

Requirements:

• Adaptive Talent: Children (6+), Teens, and Adults who use wheelchairs, braces, walkers, prosthetics, etc.
• Must be available for shoot dates in Dallas from October 4-6.
• Local hire only – no travel pay for out-of-DFW talent.
• Strong communication and collaboration skills.
• Ability to take direction and perform in front of the camera.

Compensation Details:

• Adults (18+): $1800 + 20% commission
• Teenagers (13-17): $1200 + 20% commission
• Pre-Teens (6-12): $1000 + 20% commission

Usage:

• Print and Video – All US Regions for two years (OOH, Digital, print & internal – excludes broadcast)

Casting Call: Christmas Baking Stories for a Food Company

Job Detail: We are casting for an upcoming Christmas campaign for a renowned food company. The campaign will feature heartwarming stories of families and friends who have shared particular homemade baked goods during the holiday season.

Job Responsibilities: Selected participants will share their unique Christmas baking stories on camera. This may include anecdotes about how these homemade treats have significantly impacted someone’s holiday season. Whether it’s a cherished family tradition or a gesture of kindness to a neighbor or friend, we want to hear your heartwarming tales.

Requirements:

• We are looking for families and groups of friends aged 18 and above with a unique Christmas baking story.
• Stories may involve baked goods with a meaningful history, connecting people across different regions or generations.
• We are also interested in stories where baking for others is a new and touching tradition.

Shoot Dates:

• 25th September 2023: Stories featuring families and friends, 18+
• 2nd October 2023: Stories featuring children.

Compensation Details:

• Shoot Fee: £350 per person.
• Usage Fee: £2000 per household.

Usage Terms:

• Video Content: Paid Media for three months in Europe on Social and digital platforms and the same duration on Owned Channels (non-geo-locked).
• Photography: Usage rights for Social & Digital platforms in perpetuity.
• Potential extension of usage rights up to 2 years (To Be Confirmed).

This is a beautiful opportunity to participate in a heartwarming Christmas campaign that celebrates the joy of sharing homemade baked goods. We look forward to hearing your touching stories!

Casting Call: Baby and Toddler Models for Ad Campaign

Job Details: CCasting is currently seeking a baby (approximately 1 year old) and a toddler (approximately 3 years old) for an upcoming ad campaign. The shoot is scheduled for the 28th of September.

Job Responsibilities:

• Engage with the director and crew during the shoot.
• Exhibit natural behavior for the intended scenes.
• Cooperate with wardrobe and makeup teams as necessary.
• Follow instructions provided by the director and photographers.

Requirements:

• Baby: Approximately 1 year old.
• Toddler: Approximately 3 years old.
• Both must be in good health and not experiencing any illnesses.
• Parents or legal guardians must be present during the shoot.

Compensation:

• If selected, the chosen candidates will receive a fee for their participation in the ad campaign. The exact compensation will be discussed upon selection.

Note:

• All candidates must be available on the 28th of September for the shoot.
• CCasting is an equal opportunity employer and encourages candidates of all backgrounds to apply.

Health + Beauty Campaign – Casting Call

Job Description: We are seeking diverse individuals to feature in an upcoming health and beauty campaign. We’re looking for people who exude a naturally radiant appearance and embrace their natural features and imperfections.

Job Details:

• Location: Sydney
• Shoot Dates: 21st – 23rd of September 2023 (1 x shoot day)

Job Responsibilities:

• Engage with the production team and fellow talents collaboratively and professionally.
• Exhibit a natural, radiant appearance while being comfortable in front of the camera.
• Follow any provided direction from the creative team during the shoot.

Requirements:

1. Woman (50+ yrs)
2. Man (30 – 55 yrs)
3. Woman (40 – 50 yrs)
4. Woman (20 – 35 yrs)
5. Teenage Boy (15 – 17 yrs)

Compensation Details:

• Selected Adult Talent: AUD 5,500 for their involvement (after tax, plus super).
• Selected Teen Talent: AUD 3,500 for their involvement (after tax, plus super).

Note:

• All fees are subject to applicable tax deductions and include superannuation.
• Travel and accommodation expenses, if required, will be covered by the production.

Casting Call: First Responders for Major Brand Commercial

Job Details: We are urgently seeking first responders from all regions of Canada to feature in a prominent brand commercial. Firefighters are highly encouraged to apply. This is a unique opportunity to showcase your national dedication and commitment to the community.

Job Responsibilities:

• Participate in a brief online interview (Zoom) with the director on September 11th-13th if shortlisted.
• Be available for a one-day filming session in Toronto from September 18th to 22nd. Please keep all these dates clear until you receive confirmation of booking or release.
• Attend a wardrobe appointment and receive $75 for your time.
• Engage in one day of filming, where you will receive $750 for your role.
• If your footage is used in the final commercial, you will receive an additional $1,500-$2,000+ based on usage.

Requirements:

• Must be a Canadian Citizen or Permanent Resident.
• Availability for online interview and filming as specified.
• First responder experience (firefighters, paramedics, police, etc.).
• Strong commitment to your role and professional conduct on set.
• Willingness to collaborate with the production team for the best possible outcome.

Compensation:

• Wardrobe appointment: $75
• One day of filming: $750
• Additional compensation for footage usage: $1,500-$2,000+
• Travel expenses and accommodations provided for those outside the Toronto/GTA region (1-hour drive).
  • Travel day compensation: $350
  • Per diem: $100

Casting Call: Black & Asian Horse Riders for Paid Sports Retailer Commercial

Job Description: We are looking for talented Black and Asian horse riders aged 12-20 of all genders to feature in an upcoming sports retailer commercial. This is an exciting opportunity to showcase your riding skills and participate in a dynamic advertising campaign.

Job Responsibilities:

• Perform various horse riding maneuvers and techniques for the commercial shoot.
• Follow instructions from the director and choreographer to achieve the desired shots.
• Work collaboratively with the production team and fellow riders to create compelling visual content.
• Maintain the safety and well-being of yourself and the horse during the shoot.
• Be punctual and professional throughout the production schedule.

Requirements:

• Age: 12-20 years old.
• All genders are welcome to apply.
• Strong horse riding skills and experience are essential.
• Must be of Black or Asian ethnicity.
• Comfortable and confident in front of the camera.
• Willingness to take direction and work as part of a team.
• Availability for the scheduled shoot dates.

Compensation:

• Payment will be provided for your participation in the commercial.
• Details of compensation will be discussed with selected candidates.
• Meals and refreshments will be provided during the shoot.
• You will have the opportunity to gain exposure and experience in the entertainment industry.