Quick Takeaways
- Earn $550 for a half-day shoot celebrating Indiana’s outdoor fun.
- Two real families needed—parents (25–40) plus kids (5–11).
- Shoot location: Santa Claus, Indiana, home of Holiday World & scenic parks.
- Handled by: Harry Allen Casting, specialists in regional brand spots.
- Filming window: One half-day in late June/early July (exact date TBD).
- Apply now on Project Casting: Submit your family here.
What Is the Indiana Tourism Commercial About?
Indiana’s tourism board is launching a feel-good “Family Adventure” campaign that spotlights hiking trails, crystal-clear lakes, starlit campsites, and iconic attractions like Holiday World. The 30-second TV and digital spot aims to prove that memorable vacations are hiding in plain sight, right in the Hoosier State’s backyard—no airfare required.
Keyword focus: Indiana tourism commercial, family casting call Indiana, Indiana outdoor adventure campaign
Who’s in the Cast?
The production needs two authentic family units, each including:
- Two adults (ages 25–40). All ethnicities and body types welcome.
- At least two children (ages 5–11). Feel free to submit additional siblings—the more genuine the family dynamic, the better.
Real relationships matter here; casting wants unscripted affection and playful chemistry that can’t be faked.
Who Is Handling Casting?
Renowned regional agency Harry Allen Casting is spearheading the search. With a résumé spanning Super Bowl spots, state-fair promos, and Midwest tourism reels, Harry Allen excels at pairing real people with feel-good brand stories. Their streamlined process means quick callbacks and clear communication—ideal when you’re wrangling kids’ schedules.
How Does the Casting Process Work?
- Apply via Project Casting (link below) with:
- Two recent family photos (casual, high-resolution).
- Full names and ages of each family member.
- Shortlisted families will be contacted for a brief—often same-day—virtual interview to gauge chemistry and availability.
- Direct booking: Because authenticity is key, many families will be booked straight from photos/interview—no lengthy callbacks.
- Wardrobe & logistics: Confirm clothing guidelines (think outdoor-ready layers) and arrival times.
- Shoot day: Half-day commitment; families rotate through activities (hiking, fishing, campfire, roller-coasters, local dining).
Where Is the Commercial Filmed?
Primary filming happens around Santa Claus, Indiana—famous for Holiday World & Splashin’ Safari, plus postcard-perfect forests and lakes. Additional B-roll may capture state-park vistas or cozy diners along U.S. 231. Expect lush greenery, rolling hills, and plenty of room for kids to roam.
When Does Filming Start?
Production targets a late-June to early-July window to capture peak summer scenery. Hold dates are flexible, but talent must commit to a single half-day slot during that window—ideal for busy families eager to earn great cash without missing a full workweek.
Where Can You Find Official Casting Details?
Project Casting hosts the exclusive breakdown:
Bookmark the listing for updates on call times, wardrobe notes, or rain-date changes.
Best Audition Tips for Landing the Role
| Tip | Why It Works |
|---|---|
| Be yourselves on camera. Skip stiff poses—casting wants natural laughter, gentle teasing, and genuine hugs. | Authenticity resonates with tourism audiences seeking real experiences. |
| Dress for adventure. Submit photos in casual outdoor wear—think jeans, flannel, sneakers. | Wardrobe teams visualize how you’ll blend into the scenic setting. |
| Show variety. Include both energetic shots (backyard soccer) and calm moments (family dinner). | Demonstrates range for multiple campaign scenes. |
| Highlight flexibility. Note if the kids love roller-coasters or fishing. | Producers match families to specific activities. |
| Respond quickly. Many family spots book on a first-confirmed basis. | Proves professionalism and eases scheduling headaches. |
Case study: Last year’s “Hoosier Lakes Getaway” spot also used real families—those who replied within two hours of the initial email landed the gig before callbacks closed.
Why This Gig Matters
- Resume booster: Tourism reels air statewide and online, giving families brag-worthy screen time.
- Great payday: $550 for half a day outshines many day-player rates—and it’s per family, not per person.
- Summer memory: You’ll hike, fish, ride coasters, and camp—then relive it each time the commercial airs.
As on-camera family work grows, authentic groups with proven chemistry are booking national ads for SUVs, vacation rentals, and theme parks. This Indiana shoot is a perfect entry point.
Final Thoughts
If your crew loves weekend road trips and backyard campouts, why not get paid to share that joy on screen? With minimal time commitment, kid-friendly activities, and a solid day rate, this Indiana tourism casting call checks every box for families seeking on-camera experience.
Secure your slot before the submission window closes—summer sun waits for no one!
How to apply?
Join Project Casting to access jobs you can apply to right now.
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