Takeaways:
- A real father and daughter pair is needed for a commercial filming in London or Essex.
- The shoot takes place mid-May, so casting is urgent.
- Daughters must be 6–8 years old, and fathers in their late 30s to early 40s.
- Must be eligible to obtain a child performance license within 5 working days.
- Paid opportunity with national commercial exposure.
- Apply now through Project Casting.
What Is This Commercial Project About?
This heartwarming commercial is centered on showcasing authentic father-daughter connections. The creative concept values genuine relationships and aims to capture natural emotion and chemistry on camera—making this an ideal opportunity for real-life family pairs. It’s a scripted shoot that will highlight the everyday magic of parenting through subtle, real interactions between a dad and his daughter.
Who Is in the Cast?
Casting is focused exclusively on a real father and daughter duo:
- Daughter: Between 6–8 years old
- Father: Ideally in his late 30s to early 40s
This role is not open to individual actors or those looking to be paired. The production team wants the warmth and familiarity that only real-life families can bring to screen.
Who Is Handling the Casting?
This casting call is being handled by Cass Castings, a respected UK-based agency known for their work in commercial campaigns and family-oriented projects. They have a strong track record of delivering high-quality talent for national brands and ensure smooth coordination with licensing and compliance for child actors.
How Does the Casting Process Work?
Here’s how you can apply:
- Submit through Project Casting: Provide recent photos of both father and daughter and include a brief note about your relationship and availability.
- Child Performance License: Ensure your daughter can obtain a child performance license within 5 working days. This is a legal requirement for minors working on set in the UK.
- Selection & Confirmation: Shortlisted families will be contacted for availability confirmation and paperwork.
- Shoot Day: Be ready for a one-day shoot in either London or Essex, with full-day availability expected.
Where Is the Commercial Filmed?
The commercial will be shot on location in either London or Essex, allowing easy access for local talent. Families should be able to work as locals, meaning you’ll need to self-report to the set without accommodation or travel coverage.
When Does Filming Start?
Filming is scheduled for mid-May, and the casting notice has just been posted, making this a fast-moving opportunity. Families need to be ready for paperwork, fittings (if needed), and shoot coordination within a short timeline.
Where Can You Find the Official Casting Call?
You can apply directly through this link: Father and Daughter Commercial Casting Call on Project Casting
Project Casting offers a secure platform to submit your application directly to Cass Castings and view other family-friendly and commercial casting opportunities.
Best Audition Tips for Landing This Role
Casting real families for commercial work is about chemistry, comfort, and connection. Here’s how to improve your chances:
- Submit natural photos that showcase your relationship—playing, walking, reading together, etc.
- Highlight availability and flexibility—stress that you’re ready for quick turnarounds.
- Mention any past on-camera experience, even casual or non-professional.
- Be yourselves: The production is looking for real, relatable energy—not polished perfection.
- Have your paperwork ready: Look into getting your child’s performance license expedited to meet deadlines.
Final Thoughts
This is a rare and meaningful opportunity for real-life fathers and daughters to step into the spotlight and share their bond on screen. Whether you’re new to on-camera work or already have experience, this commercial is a great chance to create lasting memories, earn a paid gig, and potentially be featured in a campaign seen across the UK.
Don’t wait—apply now via Project Casting and step into the spotlight together.
How to apply?
Join Project Casting to access jobs you can apply to right now.
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