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TikTok Urged to Share Revenue with South African Creators

Key Takeaways: South African Communications Minister Solly Malatsi wants TikTok to include African creators in its monetization programs. TikTok’s Creator Fund currently excludes South...

TikTok Star Alix Earle Sues Gymshark for $1 Million Over Sponsorship Deal

Key Takeaways: Alix Earle, a popular TikTok influencer, has filed a $1 million lawsuit against Gymshark. She claims the fitness brand ended their sponsorship...

Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights

Key Takeaways: Communiqué is helping Africa’s creator economy grow by providing essential data and insights. The company focuses on supporting decision-makers to create infrastructure...

Cetaphil’s Big Marketing Moves: Building Community Through Science

Key Takeaways: Cetaphil launched a science-focused marketing campaign to connect with customers. They hosted a cool event in California with influencers, labs, and fun...

Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care

Key Takeaways: Gen Z trusts micro-influencers (10k-100k followers) more than celebrities. These influencers create authentic, personal connections that drive engagement. Brands like Coca-Cola and...

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Euphoria Casting Director Launches Teen Talent Search for Major Commercial

Takeaways: Who: JV8Inc, casting director for Euphoria, is hiring teen...

TikTok Deal Faces New Challenges

Key Takeaways: China says any TikTok deal must follow...

Amazon Launches Creator Connections Program: Empowering Influencers and Brands

Key Takeaways: Amazon’s Creator Connections helps influencers partner with...

Creators Guild Launches New Tool to Protect Content Creators’ Rights

Key Takeaways: Creators Guild of America (CGA) releases a...
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