Social Media
Influencer Marketing Trends: What Brands Need to Know
Key Takeaways:
Brands are spending more on influencer marketing to connect with consumers.
Authenticity is the #1 factor for successful influencer campaigns.
Data analytics...
TikTok Sale: What You Need to Know
Key Takeaways:
U.S. Vice President JD Vance is hopeful a TikTok sale deal will happen by April 5.
The deal aims to keep TikTok...
Creator Economy Report: Brands and Creators Are Not on the Same Page
Key Takeaways:
Most creators treat content creation as a side job.
There’s a big gap in understanding between creators and brands.
Creators want clearer...
YouTube Launches New Initiative for Safer, Better Content for Teens and Kids
Key Takeaways:
YouTube has started the Youth Digital Wellbeing Initiative to create safer, higher-quality content for young viewers.
The initiative involves over a dozen...
TikTok to Cut 300 Jobs in Dublin: What You Need to Know
Key Takeaways:
TikTok may lay off around 300 employees in Dublin, Ireland.
The cuts are part of a global restructuring plan announced in February.
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