Content Creator
Beauty Influencer Marketing: What’s Hot Right Now
KEY TAKEAWAYS:
Beauty influencer marketing is still growing and innovating, even after being around for a long time.
People in the creator economy love...
Spotter Showcase: Big Names, Big Brands, and the Future of YouTube
Key Takeaways:
Spotter is hosting an invite-only event for CMOs and creators on March 27 in NYC.
MrBeast, Dude Perfect, and other top YouTubers...
Women’s College Basketball Sees Big Gains in Sponsorships but Still Trails in Engagement
Key Takeaways:
Women's college basketball viewership hits record highs.
Female athletes land more sponsorships but get less engagement than males.
Sponsorship earnings show a...
Sprout Social Relaunches Influencer Platform for Authentic Partnerships
Key Takeaways:
Sprout Social rebranded its influencer marketing platform to focus on authentic creator partnerships.
The platform helps brands find and work with influencers...
Trump Says Multiple Groups Want to Buy TikTok as Deadline Looms
Key Takeaways:
Four groups are in talks to buy TikTok’s U.S. operations.
Trump says he’s in control of the deal.
The deadline for a...
