Key and Peele will do a live NFL Super Bowl commentary for Squarespace
Those who get sick and tired of the straightforward commentary of Super Bowl announcers Jim Nantz and Phil Sims will have the unique opportunity to hear a more eccentric option this Sunday.
Comedy duo Keegan-Michael Key and Jordan Peele, aka Key and Peele, will star as Lee and Morris, two outlandish aspiring Atlanta sportscaster characters of their own creation, in Squarespace’s Super Bowl ad this year.
The pair will also be doing live commentary of the game broadcast online – with one major problem: Neither Squarespace nor the fictional characters have the rights to any of the trademarks associated with the Big Game.
That should make for some pretty entertaining work-around as the talented improv comedians try to talk their way around NFL’s protected naming rights.
The website is building brand released a new trailer for the ad (you can watch the ad above).
This year marks Squarespace’s third appearance in the Super Bowl advertising lineup. Last year, the website hired Jeff Bridges to create an album of relaxing sounds and guided meditations meant to put listeners to sleep.
“Every year we really look around for people who can take a prompt from us and run with an idea and create something that’s a more organic result than something totally scripted,” Squarespace founder and CEO Anthony Casalena told Mashable. “We’re just really big fans of theirs from a creative standpoint so it should be really exciting.”
This year’s Super Bowl ad will be one of Squarespace’s first commercials since hiring New York Ad agency Anomaly to build commercials around “cultural tentpoles,” according to Mashable.com.
“We’re tailoring creative specific to each of those events and it’ll be the first year we’ve ever done that,” Casalena said. “With the Super Bowl in particular, we’re a big fan of it because, one, Squarespace has very broad applicability…and at the same time it’s one of those few events where most Americans tune in to actually care about the ad creative.”
