Entertainment NewsRed Bull False Advertising Leads to $13 Million Settlement

Red Bull False Advertising Leads to $13 Million Settlement

Date:

Red Bull is currently settling a lawsuit over the fact that the product does not actually give you wings.

According to recent report, the lawsuit centers around Red Bull’s excessive claims of how effective the product is in terms of actually giving people energy. Red Bull agreed on Thursday to pay more than $13 million to settle the proposed class action lawsuit that alleges false advertising of its energy drinks.

The settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years, offering class members the option of a $10 cash reimbursement or two free Red Bull products with an approximate retail value of $15 (Red Bull would cover shipping costs). [BevNet]

The problem with Red Bull lies in the amount of caffeine one can contains. According to the lawsuit, a cup of coffee has more caffeine than a regular serving size of Red Bull.

a 7 oz. cup of drip coffee contains approximately 115 to 175 milligrams of caffeine, depending on the blend, and a 12 oz. serving of Starbucks coffee costs $1.85 and “would contain far more caffeine than a regular serving of Red Bull.” An 8.4 oz. can of Red Bull contains 80 milligrams of caffeine.

Despite settling the case out of court, Red Bull still maintains that the marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.

Photo Credit: Twin Design / Shutterstock.com

Related:

spot_img
Megan Diane
Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

More like this
Related

Kendrick Lamar’s Live-Action Comedy With ‘South Park’ Creators Delayed Indefinitely

Key Takeaways Kendrick Lamar’s live-action comedy with South Park creators...

Casting Male Latino Teen Roles for Atlanta Short Film

Takeaways A non-union short film is now casting male Latino...

“RJ Decker” Casting Call: How to Audition for the Jail Scene

Takeaways TW Cast & Recruit is casting background actors for...

Now Casting Dunkin Mascots & Handlers for Chicago Live Event

Takeaways Dunkin is seeking mascot performers and handlers for a...