Entertainment NewsFox Apologizes for ‘X-Men: Apocalypse’ Ad Showing Jennifer Lawrence Getting Strangled

Fox Apologizes for ‘X-Men: Apocalypse’ Ad Showing Jennifer Lawrence Getting Strangled

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20th Century Fox issues an apology for their choice of X-Men: Apocalypse marketing imagery that sparked controversy.

The studio came under fire for billboards that featured Apocalypse (Oscar Isaac) choking Mystique (Jennifer Lawrence) as a visual promotional banner for the movie. Critics of the billboard bashed the imagery as another representation of domestic violence in Hollywood.

The negative response to using male-on-female strangulation imagery to promote the movie has prompted the studio to apologize and admit the advertisement was “insensitive.”

“In our enthusiasm to show the villainy of the character Apocalypse, we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.”

The apology came quickly after actress Rose McGowan bashed this type of marketing as using g “casual violence against women” as a disgusting advertising tactic. “There is no context in the ad, just a woman getting strangled,” argued McGowan. “The fact that no one flagged this is offensive and frankly, stupid.”

So all of the advertisements are gone.

Via Deadline

What do you think? Share with us your thoughts in the comments below.

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Megan Diane
Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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